As the Director of Marketing, I lead the Marketing team to ensure all projects, initiatives, and campaigns align with our approved strategies and branding/market position. My role involved coordinating with the Mortgage Originations, Mortgage Servicing and Deposit teams to identify and support their marketing needs, including the creation and management of the annual marketing budget. Our fierce team of 6 designed national and regional marketing programs to assist the sales teams with boosting revenues, enhancing brand awareness, and retaining clients within mortgage origination. Additionally, I managed all aspects of our branding strategies and campaigns, including product promotion, advertising, media management, loyalty program, events and end user experience.I was responsible for our digital strategy, covering the website, paid ads, social media, content marketing, and email campaigns using Salesforce Marketing Cloud. Conducting market research with third parties to inform our strategies was also a key part of my responsibilities. I provided product marketing support to meet revenue and profitability targets, execute integrated lead generation strategies, and collaborated with other business areas or vendors to grow the Enterprise. Additionally, I ensured marketing compliance with federal and provincial regulatory and privacy requirements, while also ensuring a consistent end-user experience across all customer touchpoints.

• Responsible for the operational logistics of corporate marketing processes and initiatives including the rollout and launch of the Salesforce Marketing Cloud (including data integrity with Sales Cloud integration) and the implementation of CASL across the enterprise.• Media monitoring, promotional campaigns and contests for both consumers and brokers, website content management systems, Google Analytics analysis and tracking MCAP’s social media policy framework.• Responsible for process flow (workflow management) of the various requests from multiple departments to the marketing team. • Promotion and brand awareness of MCAP’s multi-brand strategy both internally and externally; including MCAP, RMG Mortgages, Eclipse, Partner Mortgage and other white label branding.

• Led the team responsible for design and internal communications for the various business units and brands including Single Family Residential, Commercial and Construction. • Responsible for content layout, presentation, branding, copywriting and communications (Internally & externally) across all media formats (Print, Web, Digital, etc.).• Development and execution of MCAP’s Web and Social Media strategy and charter, including consumer and broker Web portals and related content management, Facebook, Google+ and Twitter. Worked with the Director of Marketing to execute corporate Marketing and Branding strategies.

(GMAC-RFC purchased ResMor Trust and sold off the Mortgage Intelligence division in 2007/2008., GMAC rebranded as Ally Canada and then eventually sold the mortgage division in 2012 to MCAP Financial)• Managed a three-member team responsible for brand development, product promotion, advertising and media management, project coordination, sales support and event planning/execution for mortgage lending.• Navigated competing regulatory issues as we prepared to convert from ResMor Trust to Ally Bank Canada.• Undertook crossover responsibilities for our Auto and Deposits business lines, i.e. under our ‘Ally Canada’ brand.• Internal/external communications, employee engagement and web strategy.

Responsible for overseeing the operations of Visitor Reception, Associate Reception, and Client Reception within the GMAC ResCap worldwide headquarters. The scope of responsibility included 30,000 square feet of managed space, 2,900+ meetings arranged and hosted annually, $400,000+ in employee discount sales and Marketing merchandise volume, $190,000+ in food catering and related event planning, $700,000+ in total managed expenses, 45,000+ clients and associates received annually. Daily interaction with the ResCap Leadership to plan board meetings, Leadership meetings, etc also demanded a high level of confidentiality. This was an ever-changing role that adapted to the immediate needs of the GMAC ResCap Senior Leadership.

Accor is a French hospitality company that manages various hotel and restaurant brands worldwide. During my time with Accor, I held various progressive roles of increasing responsibility within the hotel division, some of which included managing multiple operational teams, Revenue generation of $12M, Customer satisfaction exceeding 95%, Opening or closing hotel properties, and managing within a union environment. I consider my 13 years with Accor as having formed my solid management acumen in terms of objective/goal-setting, performance management, client expectations and leadership.