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As a dynamic and growth-focused professional, I have extensive experience in crafting and executing transformative digital strategies that drive significant revenue growth and enhance customer engagement. With over 20 years of expertise, I have successfully led cross-functional teams and managed complex digital products from inception to market launch, consistently surpassing performance targets and generating impressive ROI.Being a forward-thinking strategist, I have developed and implemented cutting-edge marketing plans that integrate SEO, SEM, and e-commerce optimization to elevate brand presence and increase conversion rates. I am known for my visionary leadership and ability to leverage data-driven insights to guide strategic decisions and foster impactful partnerships that align with overarching business objectives.As a compassionate and motivational leader, I prioritize building strong client relationships and driving effective team collaboration. My approach to digital marketing and product management is rooted in a commitment to user experience and continuous improvement through A/B and multivariate testing.I strive to provide value as a company resource and have consistently achieved recognition and promotional opportunities for my ability to deliver results and contribute to organizational success. My goal is to continue driving innovative digital solutions and fostering growth in every role I undertake.Some of my skills are listed below:Digital Strategy Development | Content Creation and Management | SEO & SEM | Data Analysis & Insights | User Experience (UX) Design | Project Management | Digital Sales OptimizationConnect with me today to get to know me better and discuss how I can make my mission your mission and advance the shared goals of your company!Email: fdsiano@gmail.com
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Digital Product ManagerCitizens 2021 - 2024Providence, Rhode Island, UsAs a Digital Product Manager, I've championed data-driven strategies, leveraging A/B and multivariate testing to boost the profitability of our banking products. I've guided projects from inception to completion, carefully aligning initiatives with broader strategic goals to ensure smooth delivery. My keen eye for market trends has allowed me to uncover valuable UX opportunities through competitor analysis, which I've then transformed into tangible improvements and innovative testing approaches. Key Accomplishments:►Implemented conversion rate optimization strategies, resulting in a 5% increase in customer acquisition and improved retention metrics.►Developed and executed project roadmaps and release plans aligned with organizational goals and market needs.►Managed comprehensive project processes, establishing strong measurement and refinement frameworks.►Applied Agile methodologies, such as Scrum, test-driven development, and sprint retrospectives to ensure project success.►Created technology solutions that seamlessly integrated with broader business strategies. -
Contractor Digital MarketingCitizens Apr 2021 - Dec 2021Providence, Rhode Island, Us
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Digital ConsultantWells Fargo 2019 - 2021San Francisco, California, UsDuring my tenure at Wells Fargo, I crafted a comprehensive testing roadmap that significantly boosted S2B conversion rates. I took pride in developing an integrated digital and social media strategy that perfectly complemented defined business goals. My passion for innovation drove me to lead cutting-edge digital initiatives, which not only fueled business growth but also maximized ROI. This experience taught me the power of strategic digital planning and its impact on a company's bottom line.Key Accomplishments:► Orchestrated social media campaigns that led to a 161% rise in engagement and a 78% increase in clicks in 2020.► Fostered and maintained relationships with key internal stakeholders and external vendors, driving significant business growth.► Applied data-driven strategies to social media channels, promoting ongoing process improvements. -
Vp, Digital AcquisitionWebster Bank 2015 - 2018Stamford, Ct, UsDuring this tenure, I took charge of the e-commerce P&L, consistently hitting our monthly conversion targets and overall profitability objectives. I'm particularly proud of establishing precise digital marketing metrics, which allowed me to conduct thorough performance analyses across various channels. One of my key accomplishments was implementing tracking pixels, a move that significantly refined our audience targeting and led to noticeable improvements in conversion rates.Key Accomplishments: ►Achieved a 110%+ increase in organic traffic by restructuring sitemaps, optimizing URLs, conducting thorough keyword research, and applying advanced SEO techniques.►Streamlined the new HELOC application process, enhancing responsiveness and achieving a 63% conversion rate.►Improved customer experience through A/B testing, resulting in a 61% boost in deposit funnel performance.►Led a critical project to migrate CRMs to Salesforce, significantly enhancing customer relationship management capabilities.►Applied sophisticated SEO strategies, including strategic backlink optimization, to improve site visibility and traffic.►Managed continuous monitoring and Agile adjustments of marketing strategies to maximize ROI and surpass conversion targets. -
Digital Marketing & Product Management ConsultantRoi Check 2012 - 2015As a Digital Marketing & E-Commerce Consultant, I thrived on building and nurturing affiliate partnerships. I gained an ability to negotiate strategically, driving performance-based conversions within a CPA framework. Moreover, I pioneered cost-effective marketing strategies tailored to various growth stages.Key Accomplishments:► Developed innovative, customer-focused marketing strategies that drove a remarkable 121% increase in revenue for a high-potential start-up client.► Oversaw online technology platform strategy, enhancing branding and merchandising tactics to boost eCommerce growth.► Managed client accounts, providing solutions that aligned with changing business objectives and market positioning. -
Director Of Seo And Social MediaAffinion Group 2012 - 2014Stamford, Ct, UsDuring my time at Affinion Group, I had the exciting challenge of crafting integrated strategies across social media, content marketing, and mobile platforms, which led to significant improvements in conversion rates. I established a B2C division, a move that strengthened customer relationships and expanded market reach. Managing a multimillion-dollar budget was a thrilling responsibility, allowing me to strategically allocate resources across various marketing initiatives. I conceptualized and scaled a high-impact loyalty program, which notably boosted customer retention and lifetime value. Throughout my tenure, I constantly fine-tuned our digital marketing efforts to align perfectly with our broader business goals, driving sustained growth and profitability.Key Accomplishments:► Designed and executed an SEO strategy, resulting in a 28% increase in website traffic within four months.► Developed and implemented top-level KPI reporting for C-suite executives, leveraging analytical insights to achieve a 32% improvement in baseline performance.► Managed a $1.1M monthly budget for direct response TV (DRTV) campaigns, optimizing expenditures to maximize ROI.► Headed multiple professionals to elevate performance and collaboration for accomplishing project and business objectives► Led cross-functional teams in the launch of a new product website, meeting all time and budget constraints and generating $5M in immediate revenue. -
Director Of Digital MarketingPitney Bowes 2011 - 2012Stamford, Ct, UsAs a Director of Internet Marketing, I had the privilege of leading a talented in-house creative team, guiding them to achieve remarkable revenue growth through cutting-edge strategies. I relished the opportunity to craft and fine-tune digital marketing campaigns that not only boosted brand visibility but also deepened customer connections. One of my key focuses was championing product and service sustainability initiatives while communicating effectively with C-suite executives to provide them with in-depth analysesKey Accomplishments:►Directed brand awareness campaigns across mobile and web platforms, achieving a remarkable 300% increase in traffic within six months.►Managed a $7.2M budget, overseeing global traffic acquisition, customer experience improvements, and conversion rate optimization.►Developed a comprehensive marketing strategy that included SEO, site advertising, social media, email, affiliate marketing, and SEM, driving $65M in revenue and $25M in EBIT.►Aligned marketing initiatives with core business objectives, facilitating global expansion and enhancing conversion rates. -
Ecommerce ManagerBrady Corporation 2008 - 2011Milwaukee, Wi, UsDuring my tenure at Seton, I thrived on orchestrating powerful strategic partnerships and advertising campaigns that propelled our growth to new heights. I had the privilege of leading a diverse, cross-functional team of 30 talented professionals, guiding them toward shared business goals. I ensured the development and management of an overseas team in the Philippines, applying videoconferencing technology for seamless global collaboration.Key Accomplishments:►Led the improvement of the e-commerce platform, achieving a 15% increase in sales within three months of relaunch.►Developed and executed marketing strategies to drive traffic growth and lead generation, resulting in a significant 17% increase in sales within two months.►Utilized advanced split-testing and optimization techniques, enhancing shopping cart conversion rates by 11%. -
Digital Marketing ManagerSteve Madden Sep 2007 - Nov 2008Long Island City, Ny, Us- Oversaw a $1.1 million dollar budget for digital marketing, increasing sales from $9.6 MM to $16.3 MM within 15 months.- Supervised 3rd party vendor relationships for email, search, ad serving, affiliate marketing, comparison shopping, and website analytics, increasing overall sales in the first quarter of employment by 63%. Launched social media campaign and received 70k likes within three months.- Developed and managed an affiliate marketing campaign generating $600K+ within three months.- Created a retention critical care program improving the customer experience using email and live chat by 12%. -
Vp Of Web OperationsAll Access Unlimited Mar 2006 - Aug 2007- Managed all facets of clients’ search engine marketing campaigns, including paid and natural search.- Created a design driven email marketing campaigns and split tested three various of landing pages, tracked success rates.- Transformed and implemented advertising and marketing opportunities to increase traffic, leads, and brand awareness.
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Senior Director Of Digital MarketingTour Italy Now Nov 2001 - Mar 2006Fairfield, Us- Constructed and improved web e-business strategies that increased sales of over 300%.- Directed and implemented project scoping, strategic planning, team building, technology ownership, and marketing strategy. - Managed campaign effectiveness, measurement, and optimization. Utilized Agile methodologies Utilized Agile methodologies such as: o Scrum Processes o Use test-driven development o Sprint retrospectives o Product Roadmap/release planning etc.- Implemented online marketing strategies, including SEO, PPC, and email marketing, that generated $550K in business in the first 12 months, and improved sales by over 44% in 2006 and 35% in 2007. - Created and implemented digital strategy leading to immediate profitability from $0 to $1M in sales within five years.
Frank Siano Skills
Frank Siano Education Details
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Central Connecticut State UniversityMarketing/Information Design -
Brien Mcmahon
Frequently Asked Questions about Frank Siano
What is Frank Siano's role at the current company?
Frank Siano's current role is Digital Product Manager and Digital Marketer | Driving revenue growth and customer engagement through innovative marketing and product management..
What is Frank Siano's email address?
Frank Siano's email address is fr****@****rgo.com
What is Frank Siano's direct phone number?
Frank Siano's direct phone number is +120388*****
What schools did Frank Siano attend?
Frank Siano attended Central Connecticut State University, Brien Mcmahon.
What skills is Frank Siano known for?
Frank Siano has skills like Online Marketing, Sem, Seo, Email Marketing, Web Analytics, Google Analytics, Digital Marketing, Ppc, Online Advertising, E Commerce, Social Media Marketing, Social Media.
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