Fedor Smirnov Email & Phone Number

Moscow, Ru

Москва, Москва, Россия

Smartseeds is the #1 digital platform for grain trucking in Russia. The platform operates as an online taxi for the grain market: cargo owners place orders through the mobile app or website, carriers accept orders using smartphones, and terminals manage unloading in a flexible manner. Smartseeds is the part of Demetra Holding, Russia's largest infrastructural company, combining export logistics and grain trading assets.Key achievements:- ensured the increase of website traffic by 30% YOY (within the constant budget)- implemented lead generation with the conversion rate over 20%;- reduced the cost per lead (CPL) by 40% YOY;- increased conversion inside the sales funnel x2;- achieved the rapid growth of apps retentions metrics (+110% monthly active audience YOY);- launched the new Smartseeds website;- contributed to awareness raising through successful campaigns (branding, outdoor, radio);- developed and implemented referral and loyalty programs for carriers.In 2023 has been awarded for outstanding results by Demetra Holding (Employee Recognition Program).Job duties:- marketing strategy for the digital product in logistics;- implementation/running marketing campaigns throughout digital and offline channels (Performance, CRM, Outdoor, BTL, Events etc.);- customer acquisition and retention;- awareness raising and business expansion into new regions;- market research and new opportunities discovery for further growth;- operational activities, managing outsourced teams and in-house employees.

Москва, Россия

OBOZ Digital is a leading digital freight forwader in Russia, an innovative provider of logistics services. OBOZ cloud platform helps customers to streamline operations, save time and make data-informed supply chain decisions.Key achievements:- conducted market research on IT solutions for transport logistics; - developed marketing strategy and go-to-market plan for the innovative IT platform;- implemented lead generation process (SMB customers), decreased CPL down the targets;- optimized lead generation strategy (Carriers), dropped CPL by 3 times;- launched an updated and re-designed website of OBOZ.Job duties:- Marketing strategy development and implementation.- Performance-marketing and lead generation through: PPC, paid social, RTB, Email and other channels.- Leadership to in-house team and coordination to contractors/marketing agencies.- Content creation: online videos, visuals, slides, articles etc.- Investor relations and reporting.

Moscow, Russia

VOCORD is one one of the leading manufacturers of ANPR, traffic enforcement, video analytics and ITS solutions in Russia. Key achievements: - developed and executed new marketing strategy, positioning VOCORD at the ITS market;- brought company's solutions to new geographical markets (South-East Asia, Latin America);- coordinated succesful implementations in Vietnam and Singapore;- ensured 20% budget savings due to optimization of marketing expenses;- increased the revenue from international sales by 50% YoY;- organized the largest partner event for system integrators/distributors in the company's history.Job duties: - Marketing strategy development and implementation. - Pricing policy for local and international markets. - MarCom: PR, digital, events & exhibitions. - Support of presale activities (slides, brochures, leaflets). - Product marketing and third-party integrations. - Coordination with industry associations and the Skolkovo Foundation. - Customers acquisition on target markets. - Account management and support for foreign partners.

Moscow, Russia / Zwolle, The Netherlands

Key achievements:- developed comprehensive strategy for business expansion (B2B and B2C) for Russia;- increased client base by 30% YoY through new partnerships from Russia and Eastern Europe;- launched Starthosting (B2C) in Russia and India: localization, marketing, lead generation, analytics;- optimized customer acquisition costs and implemented end-to-end analytics.Job duties:- Strategy for expansion to new markets (Russia, CIS, Eastern Europe), business planning.- Acquisition of business partners (B2B direct sales).- Closing of deals and account management.- Marketing activities (digital).- Representation of Yourholding in Russia, CIS and international.- Participation at regional and international industry events.- Operational management of RTR-RUS OOO (local subsidiary company).

Moscow / Samara

Key achievements:- increased revenue on new domains by 30% YoY, by adding 200 high-margin products;- ensured hosting sales growth by 200%;- expanded regional reseller network by adding of 25 local offices within 1 year;- managed to inscrease the positive coverage in the media by 200%;- coordinated the tendering procedure and closed the deal with the Government of Moscow;- developed and implemented the go-to-market for New gTLD project – the Cyrillic .РУС TLD.Job duties:- Marketing strategy for domain names / hosting market.- Digital marketing activities: SEO, PPC, SMM.- Media relations: local, regional and national news outlets.- Event management (conferences, seminars, exhibitions).- Development of POS materials and merchandise.- Quality management & optimization of business processes. - Customer loyalty & relationship management.- Recruitment and training of staff.

Moscow

Positive Technologies is a leading global provider of enterprise security solutions for vulnerability and compliance management, incident and threat analysis, and application protection.Key achievements:- developed marketing communications strategy;- launched SMM (Twitter, Facebook, VK and Habr), ensured fast growth in audience and engagement:* corporate blog on Habrahabr ranked at ТОР-5* over 100.000 page views monthly- developed Employer value proposition (HR branding), based on employee survey;- organized 10+ successful events with key partners on Russian system integration market.Job duties:- Development of marketing strategies for corporate products.- Coordination of marketing activities (events, press, social media, advertising).- Monitoring and evaluation of brand awareness.- Development of affiliate marketing programs.- HR-branding, enhancing company’s employer brand.- Recruitment and training of MarCom team.

Moscow

RU-CENTER is the largest domain name registrar in Russia, CIS and Eastern Europe. Key achievements:- proposed development strategy for the reseller nework (6000+ partners), identified 20+ high-value partners. On their basis, RU-CENTER launched 14 regional offices with an intent to increase partners' profitability and improve brand awareness.- initiated, organized and managed a series of events on Internet marketing, in ccoperation with Google and Mail.Ru group (>10K participants in 17 cities, >300 blog posts and media articles).Job duties:- Regional growth strategy.- Identification of growth and revenue opportunities for reseller channel.- Coordination of PR and marketing activities (area of accountability: Russian Federation).- Making presentations to partners, speaker at key regional events (seminars and conferences).- Recruitment and training of staff (managed 3 subordinaries).

Master'S Degree, Faculty Of Economics, Financial Management, With Honours

Research Internship

Phd, Theory Of Language

Student Exchange

Master'S Degree, Department Of Foreign Languages