I’m CEO and cofounder at Maestro. We are the ABM SaaS to help companies to sell to enterprises and target accounts through the Account-Based Marketing process with personalized each touch point and all library of playbooks and template plays that you can measure and orchestrate to shorten complex sales cycles.

Founded in 2014, Distrito is a platform with the purpose of helping companies to transform themselves through innovation and technology. With its ecosystem of open innovation, empowered by data and AI, Distrito connects large companies, startups, investors and academics to generate new, more collaborative, efficient, transparent and sustainable business models.Today, Distrito conducts open innovation with 65 large corporations and more than 800 startups that are connected to its platform, in addition to 11 Corporate Labs. Distrito also maps more than 15,000 startups in Brazil to generate insights and innovation intelligence, having published more than 50 sector reports.In 2020, the District was elected as the best innovation hub in Brazil by the Startup Awards, an award from the Brazilian Association of Startups (ABStartups).Who we are: An innovation platform for startups, corporations and investors.What we do: We help startups succeed, corporations to transform and investors to generate exponential returns through our strong innovation ecosystem.Why we do it: We believe technology is transforming the world as we know it. Each and every aspect of the human life are suffering a big and deep impact and new behaviours are shaping the companies, products and markets of the future. As Distrito, we deliver huge opportunities for entrepreneurs, investors and companies that are able to see, act and embrace this change ahead of us.

Exit. ATTA acquired by Quintoandar

Exit.Monetus acquired by Toro investimentos (Santander Group)

Plan and execute marketing campaigns across Paid Media channels to acquire new usersIdentify and execute innovative opportunities to drive growth and monetization metricsDesign and run growth experimentsExecute A/B tests and optimize website and download/sign-up flowsTrack and analyse channel and campaign KPIsStrong knowledge of growth channels and tacticsTest innovative strategies and new channelsOptimize conversion funnels to unlock user and revenue growthScale and automate the growth processes[Case] LikedIn Ads: https://business.linkedin.com/pt-br/marketing-solutions/clientes/sucesso-resultados-digitais

Coursers subjects:- Facebook Ads- Social Ads

Coursers subjects:- Facebook Marketing- Facebook Ads- Social Ads

Responsible for results (Sales, Leads, Engagement), client meetings, budget allocation and internal process. and KPI's on performance media such as Google Adwords (Search, Display and Youtube), Facebook Ads, Waze Ads, Bing Ads, Foursquare Ads and all PPC campaign.MAIN CLIENTS:- Mead Johnson Nutrition (Enfagrow and Sustagen)- Casa do Pão de Queijo- Restaurante America- Barbacoa

Responsible for performance media team, client meetings, strategy presentation, budget allocation and internal process. STELLA ARTOIS (Ambev)- Implementation all guideline for Global Brand.- Manager all digital media to building the prompted awareness and other KPIs objetives as engaged, market share and brand value.- Digital Brand Building- Targeting the right audiences.- Segmenting and testing the target audiences.- Adjusting the bid strategy.- Optimizing as often as necessary.CLINIQUE- Strategy performance campaign implementation .- ROI Analysis: detailed analysis of the results per sales, keywords, format and creative.- Campaign Optimization: ad placements, offers definition, conversion keywords and budget reallocations.- Weekly performance presentation to ClientMAC- Travel retail strategic planning through the consumer behaviours.- Analytic the key metrics from IBM Coremetrics.- SEM Performance campaign for web traffic growth.JUST EAT (RESTAURANTE WEB)- Strategy planning the 360º media campaign into all user touch points such as Out-of-Home, Mobile, Web Portals, Newspaper, Radio and TV. More skills:- Creating the strategy media planning presentation for all proposal.- Research competitors and other datas from ComScore.- Responsible for managing investments in portals like MSN, Yahoo, Globo and UOL, AdNetworks, affiliates programs, social network.- Budget definition and allocation for each partner in accordance to partnership terms and ROI.- Campaign Implementation: ad placements definition, creative briefing, campaign approval and landing page content optimization focused on conversion rates and sales.- Sales and ROI analysis and Campaign Optimization: ad placement, creatives, content, landing pages, renegotiation and budget reallocation.- Development of perfomance-based partnerships including portal channels, special projects, social networks, hot sites and others.- KPI monitoring (audience, conversions, sales and revenue).

Creating strategies and business plans to drive into all digital channels. • Creative brief development• Brand programs• Field development• Strategy PlanningMain clients: Audi, One Health, Amil, Apogeo, Itau

Brand strategic planning on Social Networks.Also, mensure with Analytics in Search Engine Optimization and Search Engine Marketing.

Manage all Company’s and Product's content in digital marketing driving the medias such as Websites, Blogs, Hotsites, Communities, Social Networks, Advergames, Viral Marketing, SEO and SEM.Responsible for web traffic growth, website user interface and online advertising budget management, planning strategies, researching and analyzing traffic to improve the results and reducing the expenses.Writing the script and video production on YouTube channel. Promoting at special events, action camp and shop decoration. Research new trends and Social Media Engaging.Every quarter has a higher KPI for goals achievement, CPC (Cost per Click) average and total clicks in ad campaigns, and opening/click-through ratio, decrease opt-out and increase opt-in in E-mail marketing database campaigns.And also has the goal to keep in 90% (at least) the efficiency of tasks requested by HQ on ASUS main website.

Manage the outsourcing, prospects, proofs, wireframes and UX from the clients.Building some templates for webpages, email marketing, landing pages, holding pages and all web projects.

User Experience and Manager in Web Accessibility Initiative (WAI), SEO, XML, xHTML, JavaScript, Usability, CSS.

Manager the website mobile phone Motorola Q in Portuguese and Spanish. Manager the webgame of ARG (Alternate Reality Game) for promotional new car series called FIAT Idea Adventure, and all content as Websites, Hotsites, Landing pages, videogame characters and background, Blogging templates, Blog and Social Networks promotions, Gaming Q.A. Main clients: Motorola and FIAT.

Manager CMS systems from NOKIA, INTEL and Microsoft all latin american websites. Also, the creation of promotional websites and emails marketing. Update Websites, Hotsites, Mobile, e-Shop, Blogs, Intranets, CMA and CMS content. Main clients: Nokia, Intel, TIM, Reckitt, FEMSA, Microsoft.

Building Websites, Hotsites, Games and Ads banner optimization. Main clients: C&A, Gatorade, Unilever, Itau, Vivo, Natura, McDonalds, Tetra Park, Dove, Nestlé, Procter & Gamble.