Francielle Stiefelmann Email & Phone Number

New York, New York, United States

• Spearheaded the creation of logo and brand designs, UI designs for web/apps, and engaging social media content.• Successfully crafted pitch presentation decks for renowned clients, including LA Dodgers, Jose Cuervo, AMEX Mexico, Teleperformance Mexico, DiDi Mexico, Zenith Watches, PenskeCars Italy, and more.• Collaborated closely with clients to understand their needs and translated their vision into visually compelling design solutions.• Demonstrated expertise in delivering… Show more • Spearheaded the creation of logo and brand designs, UI designs for web/apps, and engaging social media content.• Successfully crafted pitch presentation decks for renowned clients, including LA Dodgers, Jose Cuervo, AMEX Mexico, Teleperformance Mexico, DiDi Mexico, Zenith Watches, PenskeCars Italy, and more.• Collaborated closely with clients to understand their needs and translated their vision into visually compelling design solutions.• Demonstrated expertise in delivering elevated physical and digital presentations aligned with clients' brand identities and objectives.• Conceptualized and executed design strategies for diverse projects, ensuring a harmonious blend of creativity and functionality.• Worked independently and remotely, leveraging design and branding expertise to contribute to the success of MACH9 Digital's portfolio of clients.• Played a pivotal role in shaping the visual identity of brands across different industries through creative direction and design. Show less

New York, New York, United States

• Developed social media strategies for clients, integrating appealing designs with engaging content.• Created social media and other digital assets to enhance brand visibility and audience interaction.• Oversaw the integration of web design projects with social media initiatives for multiple clients.• Maintained a consistent visual language, in line with brand identity, for various clients.• Designed strategies and executed comprehensive solutions

United States

High-end silk loungewear and sleepwear brand.• Created the brand look and guidelines for Aise, a high-end silk loungewear and sleepwear brand, including color and typography.• Conducted in-depth research on trends and developed inspirational concepts, providing clear direction for upcoming seasons.• Owned the collection aesthetic and fit, ensuring a cohesive and distinctive identity for the brand.• Developed grade rules for intimates and sleepwear, contributing to the… Show more High-end silk loungewear and sleepwear brand.• Created the brand look and guidelines for Aise, a high-end silk loungewear and sleepwear brand, including color and typography.• Conducted in-depth research on trends and developed inspirational concepts, providing clear direction for upcoming seasons.• Owned the collection aesthetic and fit, ensuring a cohesive and distinctive identity for the brand.• Developed grade rules for intimates and sleepwear, contributing to the consistency and quality of the product line at Aise.• Applied a keen understanding of fabric, silhouettes, and fit to enhance the overall design and appeal of the brand.• Played a key role in maintaining the brand's high standards by translating the creative vision into tangible and marketable products. Show less

San Francisco Bay Area

- Spearheaded innovation for core styles, managing the development of molds, underwire, and trims.- Introduced new practices to improve the team's approach to trend and creative concept.- Partnered with the Merchandiser and Marketing teams to provide strategic direction for upcoming seasons. - Created and organized templates for visual presentations with the brand's overarching aesthetic.- Conducted in-depth research on seasonal trends, silhouettes, market dynamics, and… Show more - Spearheaded innovation for core styles, managing the development of molds, underwire, and trims.- Introduced new practices to improve the team's approach to trend and creative concept.- Partnered with the Merchandiser and Marketing teams to provide strategic direction for upcoming seasons. - Created and organized templates for visual presentations with the brand's overarching aesthetic.- Conducted in-depth research on seasonal trends, silhouettes, market dynamics, and competitors. - Collaborated with Product Development and Technical Design teams to communicate the vision, fit, and margin targets for each design. Show less

Fort Myers, Florida, United States

• Increased the apparel sales by 70% through strategic planning and execution.• Established brand guidelines, shaping the aesthetic for the WKND line, which included Lounge, Active, and Dresses.• Reduced costs and boosted profit margins for the WKND collection by delving into strategic initiatives to enhance profitability.• Managed and mentored an Assistant Designer, contributing to a collaborative and skill-enhancing work environment.• Presented trend analyses and collection… Show more • Increased the apparel sales by 70% through strategic planning and execution.• Established brand guidelines, shaping the aesthetic for the WKND line, which included Lounge, Active, and Dresses.• Reduced costs and boosted profit margins for the WKND collection by delving into strategic initiatives to enhance profitability.• Managed and mentored an Assistant Designer, contributing to a collaborative and skill-enhancing work environment.• Presented trend analyses and collection overviews to Cross-Function and Leadership teams.• Translated market insights into clear, compelling narratives, aligning design concepts with overarching business objectives.• Collaborated with Cross-Function team members to ensure the execution of product development, adhering to calendar deadlines. Show less

Greater New York City Area

Re-branded Naked, modernizing styles and expanding their sleep, lounge and intimates into more department stores. Work directly with Heidi Klum and launched her sleepwear collection at Bloomingdales.• Managed a team of two Assistant Designers and one CAD Designer.• Coordinated line development with Sales &Production.• Gave creative direction for photoshoots and Marketing.

Greater New York City Area

• Analyzed the market to identify key trends and establish creative vision for upcoming seasons.• Create seasonal design strategies.• Styled photoshoots and created lookbooks with emphases on elevating the physical and digital brand aesthetic.• Engaged with fabric vendors to source and develop new fabrics, aligning with market demands and the brand’s commitment to sustainability.

Greater New York City Area

Launched Reebok Women’s Underwear at Sam’s Club, TJMaxx, Marshalls and Reebok full price and outlet stores.• Conducted original research to find a niche in the market for active women’s underwear• Increased profit by 200% in two seasons of launch• Created the grade rules and managed all fits

Greater New York City Area

Launched BCBGeneration intimates and sleepwear collection at Macy's and worked on the BCBGeneration Swimwear line.• Conducted color, trend, and fabrication research in order to lead upcoming collection meetings • Designed collections for upcoming seasons keeping in mind the brand DNA and the market needs• Communicated with overseas manufacturers regarding samples and production progress• Created line lists for buyers with accurate information on pricing, sizing, styles, and… Show more Launched BCBGeneration intimates and sleepwear collection at Macy's and worked on the BCBGeneration Swimwear line.• Conducted color, trend, and fabrication research in order to lead upcoming collection meetings • Designed collections for upcoming seasons keeping in mind the brand DNA and the market needs• Communicated with overseas manufacturers regarding samples and production progress• Created line lists for buyers with accurate information on pricing, sizing, styles, and colors• Met with the license to discuss upcoming colors and trends to ensure the brand’s DNA• Prepared presentation boards for the license with upcoming trends/fabrics/trims/colors• Reviewed and sent comments to the manufactures on the lab dips and strike offs• Merchandised the new groups tying together colors/trims/fabrics for an all over lifestyle collection• Created repeats, from existing prints, on Photoshop and Illustrator Show less

Greater New York City Area

• Worked closely with the designers and product development to execute the technical development of the garments• Communicated with manufacturers to ensure product specifications, fit and construction met quality standards• Reviewed PPs and TOPs samples and ensured the quality of the garments going into production• Measured fit samples and made fit and construction comments for all garments developed• Developed fit and grade specifications consistent with standards• Reviewed… Show more • Worked closely with the designers and product development to execute the technical development of the garments• Communicated with manufacturers to ensure product specifications, fit and construction met quality standards• Reviewed PPs and TOPs samples and ensured the quality of the garments going into production• Measured fit samples and made fit and construction comments for all garments developed• Developed fit and grade specifications consistent with standards• Reviewed and tracked all samples for fit and construction• Produced technical drawings and updated the specs in Lectra Show less

Greater New York City Area

• Designed and constructed a variety of garment samples which were referenced for creating new patterns• Communicated with sample makers and manufacturers regarding samples and production progress• Contributed to comments during fittings while taking notes for future reference

Bfa, Fashion Design

Activities and Societies: Underfashion Club, BFA Fashion Show, Phi Theta Kappa Honors Society member, Dean's List Specialized in Intimate.

Aas, Fashion Design

Activities and Societies: Phi Theta Kappa Honors Society member, Dean's List