Francielle Stiefelmann Email & Phone Number

New York, New York, United States

• Spearheaded the creation of logo and brand designs, UI designs for web/apps, and engaging social media content.
• Successfully crafted pitch presentation decks for renowned clients, including LA Dodgers, Jose Cuervo, AMEX Mexico, Teleperformance Mexico, DiDi Mexico, Zenith Watches, PenskeCars Italy, and more.
• Collaborated closely with clients to understand their needs and translated their vision into visually compelling design solutions.
• Demonstrated expertise in delivering… Show more
• Demonstrated expertise in delivering elevated physical and digital presentations aligned with clients' brand identities and objectives.
• Conceptualized and executed design strategies for diverse projects, ensuring a harmonious blend of creativity and functionality.

New York, New York, United States

• Developed social media strategies for clients, integrating appealing designs with engaging content.
• Created social media and other digital assets to enhance brand visibility and audience interaction.
• Oversaw the integration of web design projects with social media initiatives for multiple clients.
• Maintained a consistent visual language, in line with brand identity, for various clients.
• Designed strategies and executed comprehensive solutions

United States

• High-end silk loungewear and sleepwear brand.
• Created the brand look and guidelines for Aise, a high-end silk loungewear and sleepwear brand, including color and typography.
• Conducted in-depth research on trends and developed inspirational concepts, providing clear direction for upcoming seasons.
• Owned the collection aesthetic and fit, ensuring a cohesive and distinctive identity for the brand.
• Developed grade rules for intimates and sleepwear, contributing to the… Show more High-end silk loungewear and sleepwear brand.
• Developed grade rules for intimates and sleepwear, contributing to the consistency and quality of the product line at Aise.

San Francisco Bay Area

- Spearheaded innovation for core styles, managing the development of molds, underwire, and trims.- Introduced new practices to improve the team's approach to trend and creative concept.- Partnered with the Merchandiser and Marketing teams to provide strategic direction for upcoming seasons. - Created and organized templates for visual presentations with.

Fort Myers, Florida, United States

• Increased the apparel sales by 70% through strategic planning and execution.
• Established brand guidelines, shaping the aesthetic for the WKND line, which included Lounge, Active, and Dresses.
• Reduced costs and boosted profit margins for the WKND collection by delving into strategic initiatives to enhance profitability.
• Managed and mentored an Assistant Designer, contributing to a collaborative and skill-enhancing work environment.
• Presented trend analyses and collection… Show more
• Presented trend analyses and collection overviews to Cross-Function and Leadership teams.

Greater New York City Area

• Re-branded Naked, modernizing styles and expanding their sleep, lounge and intimates into more department stores. Work directly with Heidi Klum and launched her sleepwear collection at Bloomingdales.
• Managed a team of two Assistant Designers and one CAD Designer.
• Coordinated line development with Sales &Production.
• Gave creative direction for photoshoots and Marketing.

Greater New York City Area

• Analyzed the market to identify key trends and establish creative vision for upcoming seasons.
• Create seasonal design strategies.
• Styled photoshoots and created lookbooks with emphases on elevating the physical and digital brand aesthetic.
• Engaged with fabric vendors to source and develop new fabrics, aligning with market demands and the brand’s commitment to sustainability.

Greater New York City Area

• Launched Reebok Women’s Underwear at Sam’s Club, TJMaxx, Marshalls and Reebok full price and outlet stores.
• Conducted original research to find a niche in the market for active women’s underwear
• Increased profit by 200% in two seasons of launch
• Created the grade rules and managed all fits

Greater New York City Area

• Launched BCBGeneration intimates and sleepwear collection at Macy's and worked on the BCBGeneration Swimwear line.
• Conducted color, trend, and fabrication research in order to lead upcoming collection meetings
• Designed collections for upcoming seasons keeping in mind the brand DNA and the market needs
• Communicated with overseas manufacturers regarding samples and production progress
• Created line lists for buyers with accurate information on pricing, sizing, styles, and… Show more Launched BCBGeneration intimates and sleepwear collection at Macy's and worked on the BCBGeneration Swimwear line.
• Created line lists for buyers with accurate information on pricing, sizing, styles, and colors

Greater New York City Area

• Worked closely with the designers and product development to execute the technical development of the garments
• Communicated with manufacturers to ensure product specifications, fit and construction met quality standards
• Reviewed PPs and TOPs samples and ensured the quality of the garments going into production
• Measured fit samples and made fit and construction comments for all garments developed
• Developed fit and grade specifications consistent with standards
• Reviewed… Show more

Greater New York City Area

• Designed and constructed a variety of garment samples which were referenced for creating new patterns
• Communicated with sample makers and manufacturers regarding samples and production progress
• Contributed to comments during fittings while taking notes for future reference

Bfa, Fashion Design

Activities and Societies: Underfashion Club, BFA Fashion Show, Phi Theta Kappa Honors Society member, Dean's List Specialized in Intimate.

Aas, Fashion Design

Activities and Societies: Phi Theta Kappa Honors Society member, Dean's List