Showcase expertise in marketing communications, advertising, and digital media to ensure that campaigns generate increased awareness and engagement for various programs and services.Key Accomplishments:Executed a holistic customer communications campaign for PSE&G’s Smart Meter Program. Explained smart meter benefits and installation logistics to 2.3 million electric customers, resulting in lower-than-expected program opt-outs and higher-than-expected customer satisfaction. Developed a COVID-related payment-assistance outreach campaign for customers who were unable to pay their utility bills. Utilized a range of tactics and messages to guide struggling customers to available help, resulting in 175,000 people receiving $230 million in assistance.Managed a natural-gas safety campaign that utilized numerous tactics to communicate critical messages to customers. This multimillion dollar, omnichannel campaign kept customers safe and improved PSE&G’s J.D. Power and customer satisfaction scores. Professional Experience:Advertising: Manage advertising campaigns with budgets ranging from several thousand to several million dollars. Determine campaign goals and objectives, direct outside agencies, and measure results. Marketing Communications: Develop and produce direct mail, bill inserts, newsletters, videos and other materials. Writing/Editing: Research topics and gather content from various sources and subject-matter experts to ensure clear, direct, accurate and consistent written communications. Social Media: Collaborate with the social media team and outside agencies to generate organic and paid content.Website Design and Content: Work with in-house web team and outside agencies to design web pages for various PSE&G programs. Digital Advertising: Direct internal creative staff and outside agencies in the design and execution of digital advertising campaigns. Set goals and objectives and measure results.

Directed public relations and internal communications for $1 billion portfolio of solar power, energy efficiency, electric vehicle, and energy-storage programs. Key Accomplishments:Positioned PSE&G as an innovative, clean-energy utility by creating compelling storylines around industry-leading solar, energy efficiency, electric vehicle, and energy-storage programs. Narratives played a key role in winning approvals for more than $2 billion in clean energy program funding.Successfully navigated intense media scrutiny and NIMBY criticism of PSE&G’s community solar program. Developed a coordinated communications response that neutralized backlash and helped to ensure the completion of the project with more than 175,000 solar panels installed. Professional Experience:Media Relations/Spokesperson: Served as the primary spokesperson for the business unit, pitched stories to key reporters.Message Development/Storytelling: Created compelling key messages and narratives to ensure consistent communication. Decoded technical, engineering-centric information into easily understood stories.Crisis Communications/Issues Management: Managed communications for business-unit issues and crises. Public Policy/Advocacy: Worked as communications lead to draft program filings and win regulatory support. Created communications materials and strategy that helped drive approval of $2 billion in new solar and energy-efficiency programs.Internal Communications: Utilized in-depth knowledge of programs to identify and draft stories to inform utility colleagues.Executive Communications/Visibility: Prepared executives for media interviews, external events, and internal meetings. Writing/Editing: Created polished written materials including press releases and advisories, feature stories, media statements, FAQs, op-eds, speeches and more. Identified newsworthy topics and gathered information from various sources SMEs.

Demonstrated outstanding communication skills, media relations, and project management expertise throughout tenure, resulting in the successful execution of high-impact initiatives for some of the world’s largest consumer healthcare brands.Key Accomplishments:Directed a major PR launch campaign for the allergy medication Alavert, that helped solidify its place as the primary OTC competitor to Claritin. The campaign was recognized with a Silver Anvil Award and Alavert remains a successful brand today.Defended Robitussin cough medicine in the face of intentional misuse of the product. Developed messaging and context for dextromethorphan abuse and cough medicine, which helped keep Robitussin and similar medications readily available to responsible users. Protected the reputation of Dimetapp cold medication by executing a comprehensive PR response to the FDA’s ban on the decongestant phenylpropanolamine (PPA). The brand was reformulated, relaunched, and remains iconic in the OTC category.Professional Experience:Media Relations/Spokesperson: Served as the division’s chief media spokesperson. Worked with reporters to develop relationships and provide responses and background for complicated, highly technical topics. Crisis Communications/Issues Management: Directed all communications activities for crises and issues involving the division’s brands. Product PR and New Product Launch: Developed and implemented PR campaigns for existing products and new product launches. Agency Management: Directed the work of and relationships with major global public relations agencies. Responsible for approving agency account staffing decisions and budgeting. Talent Identification, Management & Development: Hired and developed several high-potential employees who were promoted to higher levels. Supervised staff of three.

Developed communications programs and initiatives at $6 billion utility and energy services company that employed more than 11,000 associates. Served as a company spokesman.Key Achievements: Identified and negotiated highly successful sponsorship with PNC Bank Arts Center for three seasons of the “PSE&G Summer Concert Series.” Negotiated lower price for overall sponsorship, increased signage at the Arts Center, opportunities for direct selling of PSE&G Appliance Service contracts at venue and valuable VIP tickets.Led efforts to shape PSE&G’s story regarding Y2K remediation efforts – pitched story to reporters, which directly resulted in positive, balanced stories in top-tier outlets such as The New York Times and CNN – positive publicity also resulted in PSE&G becoming the media’s “go to” source for information regarding Y2K utility remediation efforts.

Provided advertising and public relations counsel to clients in the consumer product, banking, state government and industrial sectors. Managed accounts with annual billings of $100,000 to more than $3 million.