Francine Tardo Email & Phone Number

Piscataway, N.J.

Aligns, evaluates, and manages external communications for IEEE, for the world’s largest technical professional organization with over 400,000 members, seeking opportunities to increase awareness of enterprise-wide initiatives and programs through digital and traditional media. Works with senior leadership on developing and supporting an external communications strategy that focuses on consistent messaging and the overall positioning of IEEE.Staff lead for the IEEE Public Visibility initiative, a global communications program geared toward driving awareness and increasing understanding and appreciation of how technology benefits humanity, as well as promoting the IEEE technical professionals who carry out this work. Works hand-in-hand with external PR vendor on strategy and execution of global traditional and social media campaigns; $2.5 million annual budget

Managed media relations and targeted media activity including briefs, alerts, releases, web presence, and social media opportunities for select events, new products, and programs.Co-managed a team of 10 that launched the first online version of the annual report, completed ahead of schedule. Midway through project, assumed additional responsibility as lead copy editor and oversaw editing process from both staff and freelance contributions. Worked with in-house creative team on design elements and overall visual presentation. Led corporate communications team in cross-departmental project with outside vendor in launch of redesigned online newsroom. Helped to successfully develop and implement a communications strategy, including key audience messaging, for rollout of new IEEE Business Platform, a two-year project involving over 140 employees, and approx. $40 million budget.

Manage the organization's newsroom and act as writer and editor of internal and external news items for IEEE volunteers, the general public and the media. Develop media outreach plans and serve as media contact for inquiries.

Managed publicity programs and performed media relations for manufacturers and associations primarily in the consumer electronics industry. Clients included Thomson (RCA-branded products), Consumer Electronics Association (CEA), Gemstar.

Bachelor Of Arts (B.A.), Journalism And Mass Media / Communications

Activities and Societies: Editorial board member and writer for The Daily Targum, the second-oldest and among the largest college.

Mini-Mba, Digital Marketing