Fuad Hasan Email & Phone Number

Jakarta, Jakarta, Indonesia

Jakarta, Jakarta, Indonesia

Responsible in managing the brands of both Pizza Hut Indonesia and PHD in the Takeaway and Delivery channels. Within my tenure I was spearheading several programs that support the growth of the brands which includes: • Tactical Promotions – Create various tactical promotions to increase own channels’ sales and transaction, one of which was able to increase online transaction by 40%• Product Launch – Spearheading the launch of new products such as Triple Box Ramadan, from ideation to the… Show more Responsible in managing the brands of both Pizza Hut Indonesia and PHD in the Takeaway and Delivery channels. Within my tenure I was spearheading several programs that support the growth of the brands which includes: • Tactical Promotions – Create various tactical promotions to increase own channels’ sales and transaction, one of which was able to increase online transaction by 40%• Product Launch – Spearheading the launch of new products such as Triple Box Ramadan, from ideation to the execution • Improve Brand Value – Manage the project that would increase the brand value on Takeaway and Delivery channels such as supervise the 30 Minutes Delivery Guarantee campaign execution Show less

Greater Jakarta Area, Indonesia

Business Development and Relationship Management to Deliver Positive Outlook in P&LCore Responsibility is to Create Tailor Based Solutions to address Business Needs for Clients such as GoogleSingapore, Indofood, Unilever and Deliver their Business Growth.• Profit Growth - Delivered 200 Index Topline Growth to turn the business and deliver Profit Growth withSuccessful Acquisition and tailoring new services for various clients.• New Business Development & Client Management –… Show more Business Development and Relationship Management to Deliver Positive Outlook in P&LCore Responsibility is to Create Tailor Based Solutions to address Business Needs for Clients such as GoogleSingapore, Indofood, Unilever and Deliver their Business Growth.• Profit Growth - Delivered 200 Index Topline Growth to turn the business and deliver Profit Growth withSuccessful Acquisition and tailoring new services for various clients.• New Business Development & Client Management – Expanded our scope of services with existingclients in line with their business needs – Recommending the launch strategy and execution of Google’sNew Nest Mini and Indofood Expansion of Area Coverage to 4 Key Cities and 2 New Channels.• Led and Coordinate Diverse Set of Team Members Across Functions (HR, Finance, Procurement,Business Analysts, IT) to Deliver Solutions Tailored Fit to Client’s Needs Show less

Greater Jakarta Area, Indonesia

Driving Penetration of Anchor Food Service Products across Italian Kitchen and Asian Bakery Channel:• Consistent Over Delivery of Target: Consistently Over delivered (>100%) Call Target & Success Rateto deliver Key Performance Indicator of Product Penetration and New Customer Acquisition• Exceeded Expectations – Going Above and Beyond Expectations to Deliver the Following:a. Developed the Biggest Small Bakers Community in Indonesia (Bakul Kue Rumahan) with More than… Show more Driving Penetration of Anchor Food Service Products across Italian Kitchen and Asian Bakery Channel:• Consistent Over Delivery of Target: Consistently Over delivered (>100%) Call Target & Success Rateto deliver Key Performance Indicator of Product Penetration and New Customer Acquisition• Exceeded Expectations – Going Above and Beyond Expectations to Deliver the Following:a. Developed the Biggest Small Bakers Community in Indonesia (Bakul Kue Rumahan) with More than 1000SME and Retail Consumers Across Indonesia for the Asian Bakery Product Line Upb. Recommended Brand Activation for Titan Bakery Supplies that delivered Increased Brand Awarenessand Incremental +35% Salesc. Executed Promotional Programs at Several Bakery Supplier and Able to Increase the Sales on thatSpecific Outlet for More Than 100% Growth.• Led Diverse Set of Team Members: Successfully Supervised and Led a Team of 10 Salesmen in the SouthJakarta and Tangerang Area to Consistently Over deliver Sales Targets Show less

Greater Jakarta Area, Indonesia

Pioneered the Organization’s Public Relation Strategy and Partnerships with the Below Core Achievements:• Pioneering Public Relations for SEAMEO at Zero Cost: Successfully Increased Awareness of All 6SEAMEO Centres via Establishing Relations Across Key Media Partners Like Kompas, Jakarta Post, PikiranRakyat etc. This was the 1st Media Exposure in the History of the Organization and Delivered at Zero Cost.• End to End Project Management: Successfully Planned and Executed SEAMEO’s… Show more Pioneered the Organization’s Public Relation Strategy and Partnerships with the Below Core Achievements:• Pioneering Public Relations for SEAMEO at Zero Cost: Successfully Increased Awareness of All 6SEAMEO Centres via Establishing Relations Across Key Media Partners Like Kompas, Jakarta Post, PikiranRakyat etc. This was the 1st Media Exposure in the History of the Organization and Delivered at Zero Cost.• End to End Project Management: Successfully Planned and Executed SEAMEO’s 50th AnniversaryCelebration from Planning to Execution:a. Event Planning: Branding of the Event, Media and Target Audience Line Up, Overall CampaignPositioning and Ensuring Strong Coverage Across Key Media Partnersb. Event Execution: Led Execution Ensuring Smooth Execution of the Event Attended by the Ministerof Education & Culture of Indonesia and Delegations from all ASEAN Countries• Partnership & Media Relations: Developed & Maintained Good Relationship with the Communication &Public Service Bureau, Resulting to Free Talk Show Coverage in TV with TVRI Valued at IDR 150.000.000.• Team Leadership: Successfully Developed Capability for 1 Direct Report – Turning Around Performancefrom Regular Absence to Improved Productivity and Capability in Public Relations. Show less

Jakarta, Bali, Ambon And Jayapura, Indonesia

Responsible for Delivering the Product Sales Growth Objectives for Specific Areas in East Indonesia via Planning &Executing Specific Marketing Strategies. Below are Results achieved in my assignments across East Indonesia:• Consistency of Delivering Sales Results: Overdelivered Sales Growth Expectations on HiLo School MilkProduct by Delivering 44% Year on Year Growth Through Specific Interventions on Brand Activation (OnGround Events) and Triggering Brand Awareness Targeting… Show more Responsible for Delivering the Product Sales Growth Objectives for Specific Areas in East Indonesia via Planning &Executing Specific Marketing Strategies. Below are Results achieved in my assignments across East Indonesia:• Consistency of Delivering Sales Results: Overdelivered Sales Growth Expectations on HiLo School MilkProduct by Delivering 44% Year on Year Growth Through Specific Interventions on Brand Activation (OnGround Events) and Triggering Brand Awareness Targeting School Children in the Area• Team Leadership: Revamping the Outdated Working Culture of 5 Direct Reports – Effectively Improvingtheir Marketing Capabilities and Culture In Line with Head Quarters’ Guidelines.• Product Activation Planning & Execution: Successfully Planned and Executed the Launch of W’DankTraditional Instant Drink Launch in Bali & Hi-Lo Milk Launch in Jayapura.a. Coordination with Local Government Offices: Planned the Launch of 2 Events with Collaborationof Both Bangli and Buleleng Government to Unlock Free Campaign Space for the Event and IntegratingCultural Competitions in line with the Traditional Nature of the Product.b. Limited Budget Launch: Successfully drove Return on Investment on the HiLO Platinum ProductLaunch with a Very Modest Budget of Only 5 Million Rupiah to Deliver a PR Event that gathered 500People and Covered by Local Media in Jayapura Show less