Mediam Group is the Official Google Media Sales Representative in Select APAC & MENA Markets.Here at Mediam Group, I lead the commercialization and activation of the Cross-Channel Performance Business (Search, Display, Performance Max, Demand Gen, Shopping and GA4/GA4F), Core App Install and App Engagement business of Google, and work on a variety of products along with Measurement solutions for Advertisers in the APAC Markets we operate in.- Google App Ads & Performance Products… Show more Mediam Group is the Official Google Media Sales Representative in Select APAC & MENA Markets.Here at Mediam Group, I lead the commercialization and activation of the Cross-Channel Performance Business (Search, Display, Performance Max, Demand Gen, Shopping and GA4/GA4F), Core App Install and App Engagement business of Google, and work on a variety of products along with Measurement solutions for Advertisers in the APAC Markets we operate in.- Google App Ads & Performance Products (Search, Performance Max, Discovery, Analytics) Specialist for APAC.- Manage a $xxM annual portfolio of App & Performance Advertising Solutions in APAC- Manage the translation of the apps/performance business plan into quarterly actions like named account list, scalable initiatives, trainings, etc.- Consult with clients and Sales teams to identify needs and develop initiatives to drive product adoption metrics.- Activate revenue target for Google's APAC market's strategic key accounts across All Advertiser Business Verticals including CPG, eCommerce, Entertainment, Travel, EduTech, Telecom and Fintech etc. Show less

Mediam Group is the Official Google Media Sales Representative in Select APAC & MENA Markets.Here at Mediam Group, I lead the commercialization and activation of the Cross-Channel Performance Business (Search, Display, Performance Max, Demand Gen, Shopping and GA4/GA4F), Core App Install and App Engagement business of Google, and work on a variety of products along with Measurement solutions for Advertisers.- Google App Ads & Performance Products (Search, Performance Max, Discovery,… Show more Mediam Group is the Official Google Media Sales Representative in Select APAC & MENA Markets.Here at Mediam Group, I lead the commercialization and activation of the Cross-Channel Performance Business (Search, Display, Performance Max, Demand Gen, Shopping and GA4/GA4F), Core App Install and App Engagement business of Google, and work on a variety of products along with Measurement solutions for Advertisers.- Google App Ads & Performance Products (Search, Performance Max, Discovery, Analytics) Specialist for Bangladesh.- Manage a $xxM annual portfolio of App & Performance Advertising Solutions in Bangladesh- Manage the translation of the apps/performance business plan into quarterly actions like named account list, scalable initiatives, trainings, etc.- Consult with clients and Sales teams to identify needs and develop initiatives to drive product adoption metrics.- Activate revenue target for Google's APAC market's strategic key accounts across All Advertiser Business Verticals including CPG, eCommerce, Entertainment, Travel, EduTech, Telecom and Fintech etc. Show less

Mediam Group is the Official Google Media Sales Representative in Bangladesh.Here at Mediam Group, I lead the commercialization and activation of the core app install and engagement business of Google, and work on a variety of products along with Measurement solutions for Advertisers.- Google App Ads Specialist for Bangladesh- Manage a $XM annually portfolio of App Advertising Solutions in Bangladesh- Manage the translation of the apps business plan into quarterly actions… Show more Mediam Group is the Official Google Media Sales Representative in Bangladesh.Here at Mediam Group, I lead the commercialization and activation of the core app install and engagement business of Google, and work on a variety of products along with Measurement solutions for Advertisers.- Google App Ads Specialist for Bangladesh- Manage a $XM annually portfolio of App Advertising Solutions in Bangladesh- Manage the translation of the apps business plan into quarterly actions like named account list, scalable initiatives, trainings, etc.- Consult with clients and Sales teams to identify needs and develop initiatives to drive product adoption metrics.- Activate revenue target for Google's Bangladesh market's strategic key accounts across All Advertiser Business Verticals including eCommerce, Entertainment, Gaming, Travel, EduTech, Telecom and Fintech etc. Show less

Driving strategy and growth for Google South Asia Emerging Markets Telecom/Fintech Vertical.Lead strategic discussions with key stakeholders to plan and implement marketingstrategies, educate advertisers on new products and best practices. Working with multiple stakeholders to ensure the execution of scalable optimisation workflows.Achievements:- Within the first 4 months, solved some major measurement challenges of a client which strategically increased 1.5x more… Show more Driving strategy and growth for Google South Asia Emerging Markets Telecom/Fintech Vertical.Lead strategic discussions with key stakeholders to plan and implement marketingstrategies, educate advertisers on new products and best practices. Working with multiple stakeholders to ensure the execution of scalable optimisation workflows.Achievements:- Within the first 4 months, solved some major measurement challenges of a client which strategically increased 1.5x more revenue- Maintained steady growth of product adoptions with win-win strategiesGoogle TVC. Service provided by Talentcentric on behalf of Google. Show less

Since 1989 the Institute of Project Management (IPM) has been committed to promoting education, certification and member services in project management. IPM is the first Irish professional body organisation dedicated to the promotion of the discipline throughout Ireland.Worked in this Irish EdTech company for a short-term as a freelancer to support their Performance Marketing initiatives.Responsibilities:- Streamlining Measurement & Analytics (Google Analytics/GA4, Google… Show more Since 1989 the Institute of Project Management (IPM) has been committed to promoting education, certification and member services in project management. IPM is the first Irish professional body organisation dedicated to the promotion of the discipline throughout Ireland.Worked in this Irish EdTech company for a short-term as a freelancer to support their Performance Marketing initiatives.Responsibilities:- Streamlining Measurement & Analytics (Google Analytics/GA4, Google Anlytics Enhanced Ecommerce, Zoho, Meta Pixel etc.)- Crafting performance marketing strategies in reducing acquisition costs- Management & structuring Performance Marketing campaigns on Facebook, Linkedin, Google Ads and affiliate platforms- Collaborate with cross-functional teams to bring the best User Experience and smoother onboarding of customers Show less

- Had a unique opportunity to learn best practices from an experienced management consultant with 10 years+ of practice at Mckinsey & Company- Teamed up with a German ex-McKinsey Principal and his team on a Freelancing basis as the Digital Marketing Consultant- Consulted on Digital Marketing insights to craft performance marketing strategies and implementation of those stratgies- Consulted on data enrichment for the business in bringing in quality leads- Streamlined… Show more - Had a unique opportunity to learn best practices from an experienced management consultant with 10 years+ of practice at Mckinsey & Company- Teamed up with a German ex-McKinsey Principal and his team on a Freelancing basis as the Digital Marketing Consultant- Consulted on Digital Marketing insights to craft performance marketing strategies and implementation of those stratgies- Consulted on data enrichment for the business in bringing in quality leads- Streamlined Measurement & Analytics solutions to bring best-in-class insights to craft business strategy Show less

Promoted to a new role with new responsibilities reporting to COO & Chief of Agency in APAC to lead the Ad Operations Team (Currently Platforms & Performance) in Bangladesh & NepalAccomplishments-- Kick-started new market - Nepal operations within 1-month with all processes and systems in place- Made pilot strategic outsourcing team plan for ADA Regionally to create a hub for Ad Operations

Accomplishments:- Grew Media Spend and Revenue 2.5X for Tier-1 Clients- Streamlined Web & App Analytics for Digital Assets of the major Telco clients- Implemented best practices for SEM across clients which made SEM a key Conversion Driver and Revenue source for clients.- Created digital acquisition models and Ensured continuous growth of Sales and acquisitions from Digital ChannelsKey Responsibilities-- Heading Growth Hacking Team (previously Strategy & Performance)… Show more Accomplishments:- Grew Media Spend and Revenue 2.5X for Tier-1 Clients- Streamlined Web & App Analytics for Digital Assets of the major Telco clients- Implemented best practices for SEM across clients which made SEM a key Conversion Driver and Revenue source for clients.- Created digital acquisition models and Ensured continuous growth of Sales and acquisitions from Digital ChannelsKey Responsibilities-- Heading Growth Hacking Team (previously Strategy & Performance) for ADA and leading paid media channels (Google, Facebook, Programmatic, AVOD etc.) for clients from Bangladesh and supporting other ADA markets on Ad-Hoc basis.- Shouldering responsibility of large cap clients (5+ Key accounts) and managing growth in advertising spends on Social and Biddable channels- Mentoring and managing a team of 10+ members and leading Acquisition channel performance at ADA- One of the key drivers in putting together and successfully delivering internal training and knowledge transfer sessions locally & regionally- Drive new innovation projects in the space of Data-Driven Marketing (attribution models for digital & social spends, new targeting strategies, bringing the latest thinking in AdTech & MarTech)- Constantly evaluate, analyze and enhance operations workflow and practices to enable strategic campaign delivery- Driving Customer Experience (CX) / User Experience (UX) best practices- Coordination with the product and data science team in creating effective ad-tech products Show less

Accomplishments:- Being the youngest Management Committee Member at ADA BD- Ensuring continuous growth of Sales and acquisitions from Digital Channels- Explored the first ever Offline to Online Conversion Attribution for Any Telecom Operators in Bangladesh in Q1, 2019Key Responsibilities:- Leading ADA Bangladesh Team for Strategy & Performance- Creating Digital Advertising platform strategies- Crafting Acquisition/Sales strategies for business growth through… Show more Accomplishments:- Being the youngest Management Committee Member at ADA BD- Ensuring continuous growth of Sales and acquisitions from Digital Channels- Explored the first ever Offline to Online Conversion Attribution for Any Telecom Operators in Bangladesh in Q1, 2019Key Responsibilities:- Leading ADA Bangladesh Team for Strategy & Performance- Creating Digital Advertising platform strategies- Crafting Acquisition/Sales strategies for business growth through Digital Advertising platforms- Create and manage campaigns sourced by the account management team or through strategic house accounts.- Collaborate with the wider digital team of Client Services, Strategy, Creative, Data Analytics to manage client campaigns including - project management, campaign implementation and analysis, and regular insights and recommendations- Constantly evaluate, analyze and enhance operations workflow and practices to enable strategic campaign delivery- Investigative and manage all systems to keep up-to-date with the most recent campaign information (bidding strategies, ad testing frameworks, targeting details, etc.) Show less

Key Highlights & Achievements:- Worked as the digital media campaign manager for Grameenphone 4G launch campaign which won which won Gold award at Digital Marketing Award by Bangladesh Brand Forum- Launched Symphony E-Shop for Edison Group- Launched the Bioscope (bioscopelive.com) Global launch campaign for the Bangladeshis and Bengali speaking audience living outside Bangladesh- Managed partnerships and overall Digital Media campaign management for Grameenphone's FIFA World Cup… Show more Key Highlights & Achievements:- Worked as the digital media campaign manager for Grameenphone 4G launch campaign which won which won Gold award at Digital Marketing Award by Bangladesh Brand Forum- Launched Symphony E-Shop for Edison Group- Launched the Bioscope (bioscopelive.com) Global launch campaign for the Bangladeshis and Bengali speaking audience living outside Bangladesh- Managed partnerships and overall Digital Media campaign management for Grameenphone's FIFA World Cup 2018 campaign which won Gold award at Digital Marketing Award by Bangladesh Brand ForumKey Responsibilities-- Preparing digital media plans & strategies inclusive of; target analysis, budget allocation, developing and reviewing RFPs, leading the Ad Operations and reporting- Leading a team of executives for digital media strategy, Ad operations, Media Budget Mix and overall paid digital media planning- Participate in client plan & review presentations- Ad-Hoc basis Mindshare Global account management- Maintaining liaison and partnership with Ad networks, publishers and other local & international advertising platformsBrands worked with-Grameenphone, Telenor (Wowbox), HMD Global (Nokia), Symphony Mobile, Helio Mobile Show less

Key Highlights:- Executed the first ever Google VOGON campaign from Bangladesh- Campaigns looked after won awards in Local and International arenaKey Responsibilities:- Work closely with the Client Business Lead to prepare two major channel (Digital & Broadcast) media plans inclusive of; target analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting- Planning, buying, execution and… Show more Key Highlights:- Executed the first ever Google VOGON campaign from Bangladesh- Campaigns looked after won awards in Local and International arenaKey Responsibilities:- Work closely with the Client Business Lead to prepare two major channel (Digital & Broadcast) media plans inclusive of; target analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting- Planning, buying, execution and optimization of Digital media campaigns- Analyze media alternatives to recommend how to best allocate the advertising budget- Maintain client contact/manage client requests – i.e. plan changes, budget changes, provide marketplace information- Assist in developing plan metrics and responsible for analysis and related reports pertaining to KPIs- Participate in client plan presentations- Develop agency points of view on media opportunities for submission to the clientBrands worked with-Grameenphone, Telenor (Tonic), BRAC-Aarong, Symphony Mobile, Helio Mobile, Western Union, MasterCard, bKash. Show less

Key Responsibilities:- Facilitated the Digital Services team in managing Community Management- Conducted various content research on digital products e.g. website/app development- Facilitated in managing Digital + BTL integrated campaigns- Back-end support in client servicing and stakeholder managementBrands worked with-Symphony Mobile, Helio Mobile, Huawei Bangladesh, Teletalk Bangladesh, Polar Ice Cream, Dan Cake etc.

Lighthouse is a platform/forum for speakers and trainers as well as Corporates. It is a platform of interaction between trainers and corporate decision makers through its networking facility. It's a match-making platform where the country's most resourceful trainers(the service providers) meets the Service Seekers. Along with other services, Lighthouse provides management consultancy services too. Lighthouse promises to bring the BEST consultants and trainers in Bangladesh for the… Show more Lighthouse is a platform/forum for speakers and trainers as well as Corporates. It is a platform of interaction between trainers and corporate decision makers through its networking facility. It's a match-making platform where the country's most resourceful trainers(the service providers) meets the Service Seekers. Along with other services, Lighthouse provides management consultancy services too. Lighthouse promises to bring the BEST consultants and trainers in Bangladesh for the clients.As a Coordinator, my job responsibilities include,- client experience management- analyzing market trends- business promotion- maintaining logistics, in-house support- event planning- work as a 'All Department Member'Achievement-Successfully launched Lighthouse Bangladesh Corporate Program with the supervision of CEO, COO and Asst. Business Manager. Show less

Customer Assistance, Customer Problems Handling, Ensuring the Delivery of the Products, Tracking the Delivery of the products, Import Budgeting, Promotion & Advertisement.