As a senior director in real estate, managing the branding and marketing activities for Meraas and Dubai Properties, my role is to oversee all marketing activities and ensure they align with the company's goals and objectives. This includes developing and implementing marketing strategies, managing budgets, and overseeing branding and projects launch efforts. I am also responsible for digital and website marketing efforts, social media marketing, and leveraging innovation to enhance our marketing efforts. Additionally, I oversee experiential marketing initiatives and ensure that our products are marketed effectively to our target audience. Overall, my role is to ensure that our marketing efforts are comprehensive, effective, and aligned with our overall business strategy.

As the digital marketing head for Meraas and Dubai Properties, I have successfully created and implemented digital marketing campaigns aimed at promoting the real estate projects of both brands to a global audience. My responsibilities have encompassed managing social media platforms, crafting compelling content, and executing email marketing campaigns using Sales Force Marketing Cloud.I have also spearheaded SEO and paid search advertising initiatives designed to boost website traffic and generate leads for the sales teams. Additionally, I have overseen website content development, ensuring that it is optimized for search engines and user-friendly for visitors. I have also been involved in the development of several parallax microsites for various projects, as well as the revamping of the brand websites for both Meraas and Dubai Properties.Moreover, I have been at the forefront of integrating AI technology into chatbots and websites, with the aim of enhancing the user experience. All in all, my experience has enabled me to enhance my digital marketing skills and gain a comprehensive understanding of the real estate industry in Dubai.

- Developed a two-year digital marketing & lead generation strategy in line with sales objectives - Ownership of the digital marketing budget for 2018 ($3M Central Budget + $10M Projects budget) - Centralized the digital agencies across all projects (Website, Media, Social, Creative, CRM) - Managed the relationship with all digital agencies including briefing and agency evaluation - Set the digital marketing KPIs for all project marketing teams in alignment with sales targets - Managed the design & development of all 4 projects websites - Planned, launched & reported on multiple Digital Media campaigns for all 4 projects- Managed the organic and paid Google Search campaigns for all 4 projects - Managed the deployment of the campaign management system, Oracle Eloqua for launching email & SMS campaigns and the integration with the sales platform, Oracle Sale Cloud - Built business-friendly digital campaign performance dashboards targeting executives - Contributed in migrating the company’s sales platform from Salesforce to Oracle Sales Cloud - Built the business’s lead acquisition & management strategy including segmentation & lead scoring - Building an integrated digital ecosystem connecting the media side with the sales platform to allow optimizing campaigns based on sales performance instead of media performance - Building the strategy for implementing the company’s first Marketing Mix Modeling (MMM) in 2019 to estimate the impact of the various online and offline marketing channels on revenue

- Managed $9M annual budget for digital marketing - Developed and executed the annual digital marketing strategies - Restructured agencies digital teams and re-negotiated annual retainers and rate cards - Launched Samsung’s e-commerce platforms on retailers’ websites - Measured & analyzed campaigns performance & provided insights while working with the Market Insights Manager to evaluate the effectiveness of digital media usage - Oversaw & reporting on all Social Media platform- Oversaw the Search strategy & campaigns (SEM and SEO) - Managed samsung.com to improve the online consumer decision journey - Managed Samsung’s digital bought media (programmatic & direct) - Revamped digital marketing reporting to become more related to the business objectives and more top management friendly - Developed Samsung’s first always-on data-driven digital marketing strategy - Closely working with all product divisions (TV, Mobile, Tablets, Digital Appliances, B2B) to effectively integrate the digital communication vehicles in the marketing communications plans - Maximized impact of digital media on target segments through adopting Adobe’s Data Management Platform (DMP) for segmentation and targeting - Lead a team of three to winning digital & media awards (2 Effie’s, 2 Lynx, 1 Festival of Media, and 3 Cannes Lions shortlists

Accounts: Nokia and Unilever - Created digital campaign performance reports and optimization recommendations - Developed and presented localized campaign digital toolkits for MEA markets on Nokia account - Developed and presented Customer journeys for smartphones launch - Developed and presented post campaign analytic reports for Nokia websites - Managed the development of standard and rich media banners for Local Markets - Nokia website Usability and User Journey analysis - Managed Nokia website content daily local and global updates via Nokia’s Coremedia CMS - Managed the creation of monthly newsletters for the Nokia Loyalty program - Managed the migration of Nokia’s regional websites to the new responsive website platform - Managed the development of Lifebuoy’s Digital Marketing Plan for 2013 - Managed the development of Lifebuoy Social Media Strategy for Facebook - Managed Lifebuoy’s Facebook Page on daily basis including posting, monitoring and reporting - Created Lifebuoy’s Facebook monthly content calendar - Managed the development of digital campaigns including Facebook Apps & ads, Mobile Apps, Websites, Landing pages, banners, rich media, mobile banners, emailers & Webisodes.

Automotive Accounts: Trading Enterprises Honda, Hertz, Al-Futtaim Motors Lexus. Electronics Accounts: Plug Ins and Audissey. Retail Accounts: IKEA, ToysRUs, Ace Hardware, Marks & Spencer, Al-Futtaim Watches & Jewellery. - Designed information architecture, wireframes, functional requirements and content mapping tables for websites and microsites. - Developed digital marketing tactics. - Managed the full development of digital project. - Managed the development of customized Web Content Management Systems. - Experience in using web traffic analytic tools - webtrends & Google Analytics. - Managed the implementation of Search Engine Optimization and Marketing tactics. -Managed the design and development of e-mail and banner campaigns

Accounts: Apple, Unilever, Emaar, twofour54 Abu Dhabi, Zee tv, Essque Hotels, Masdar and Shuaa Capital. - Built Information Architecture, wireframes, functional requirements and content mapping tables for websites and microsites - Developed digital marketing tactics - Managed the full development of digital projects - Managed building customized Web Content Management Systems - Created website traffic analytic reports - Managed the design and development of email and online banner campaigns

Accounts: Nokia. - Managed the development of campaign microsites for device launches - Managed the development of online banners and emailers - Managed the regional websites content update - Developed proposals and statements of work - Worked with project management tools to develop Critical Path Schedules