 Manage a team of 3 direct distribution (DD) or Van Sales supervisors, 47 DD salesmen, 3 Wholesale salesmen, 3 Key Account and supermarket Salesmen, 3 Merchandisers, A fleet manager, An Accountant, store keeper, 2 data entry, 2 DD Managers, 10 warehouse labor,  Develop all channels, Brand, team and territory management, Transform sales team into goal and market-oriented, discover new areas of opportunities, develop trade, recruit and train new team members.  Draft and implement Sales strategies, Budgeting, Marketing plan, Logistics, warehousing, control stock and stock replenishment. Achieve monthly, quarterly and yearly plan and remain competitive and active. Organize the in-store activities, weekly, monthly, major seasons, communicate with all departments to achieve the set up a goal. Initiate market activities marketing budgets, space rentals, special offers, exclusive promotions, coolers and POP management. Merchandising teams, etc... Organize intelligence reports on competitive prices and activities Build strong and solid Customer/Company relations etc. Adhere to Company policy, develop the overall business in a cost effective manner

Title: Key accounts business development Manager,A Canned food and dairy products producer, distributor and Exporter.Role: Organize a new Key Account and the upcoming modern trade division, Ensure an effective, flexible and accurate forecast via solid sales planning, Create a world-class distributiorship through setting short-term business applying the KPI’s, as well as Long-term key strategies for market leadership and overall optimization of business performance, Lead, coach & restructure capabilities to optimize team performance with a major focus on bottom-line profitability. Key account/P&L management, Manage to bring about sustainable change within the account management team, Lead a team of 44 Merchandisers, 5 Supervisors & 6 Salesmen in coordination with respective branch Managers. Significant Achievement: • Credited for achieving significant growth in business revenue, from SR 19 Million to SR 71 Million between 2000-2008.• Instrumental in adding more than 120 new customers that contributed to the volume growth.• Contributed by successfully launching 7 new product lines.• Essayed a vital role in drafting and signing a strategic alliance (LTA) agreements with 75 customers.• The distinction of being instrumental in achieving the No. 2 position in the retail business in less than two years as per retail audit report.• Attributed for successfully launching and achieving the distribution of Luna Long Life Milk to 90% in 2008 in three months, gaining 11% of Saudi market shares in the retail sector.• The Merit of organizing and participating in 6 local and international industrial exhibitions.

The company is a producer and distributor of carbonated water and juices. Title: Area Sales Manager Role:Prioritize to regain the HORECA sector, Update database, develop, direct, control and motivate the team to achieve and exceed sales plan, Execute the sales annual operating plan. Monitor changes and competitors' activities, and recommend and implement an action plan to meet circumstances as required. Ensure proper execution of all new product initiatives and operational priorities, Manage consistent operational growth of routes and accounts through given KPI's, Lead a team of 35 Driver Salesmen (Van sales), 2 Supervisors and 4 Key account & Retail Salesmen, 4 Merchandisers, 2 wholesale salesmen. Significant Achievement;• Increased the average monthly sales of a Van Salesman from SR 48,000 to SR 65000 a 35% growth.• Regained areas of eateries (HORECA) dominated by the competition.• Reduced expire and damages to less than 1%. Out of stock and damages were below 1%. • Turnover growth year on year 35%+. • Develop and signed tailor-made LTA exclusive Partnership business agreements with potential customers across different channels

Title: Regional Sales Manager, Southern RegionA local distribution company for imported MNC Food and non food products.Role: Organize the reopening of a closed branch. Represent various principals to optimize distribution and reflect higher market share. Significant achievement:• Achieved from current turnover of less than SR 9 million annually, to a SR 22 Million+. • Increased the staff from 2 to 12• Played a key role in organizing and reopening a closed branch in Abha.• Merit of gaining brand leadership of 2 brands in 2 areas.• Increased the number of staff from 2 to 12, • Opened over 75 new Accounts.• Launched 19 new product lines.• Winners of sales competition known as (trip of a lifetime) for three continuous years held between (KSA, Jordan and Oman) that was Organized by Wellcome Foundation. The trip was a training as well as enjoy 11 days vacation to (England, Hong Kong, France).