Fucheng Li

Fucheng Li Email and Phone Number

General Manager - China at Digilent Inc. @ Digilent Inc.
Fucheng Li's Location
Changning District, Shanghai, China, China
Fucheng Li's Contact Details

Fucheng Li personal email

About Fucheng Li

- 13+ years cross-industry experience in Semiconductor, Embedded Artificial Intelligence(AI), Test, Measurement and Automation industries- 11 Years dedicated sales, marketing and trainer experience in Industrial Data Acquisition/Virtual Instrumentation and K-20 Education Market- Mixed and Comprehensive R&D, Applications Engineering, Strategic Marketing, Field Marketing, Field Sales, General Managing skill sets- Strong relationship and credibility among key industrial customers and 100+ dean level key university EECS professors as well as K-12 STEM teachers across China- Ministry of Education of the P.R.China and NI/DIGILENT University collaboration project initiator and leader with government relationship maintenance experiences- MOE National Outstanding Innovation and Entrepreneurship Mentor(since 2017)- MOE University Instrumentation Teaching Steering Committee Collaborative Member- Industry Lecturer of SJTU, SEU and BUPT- Author of Three Tsinghua University Press published books including world's 1st Chinese version official LabVIEW for LEGO handbook(K-12)- Online Education Expert (1st batch Tsinghua University MOOC collaborator from Industry. Stanford Machine Learning and Deep Learning Online Specialization Certified)

Fucheng Li's Current Company Details
Digilent Inc.

Digilent Inc.

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General Manager - China at Digilent Inc.
Fucheng Li Work Experience Details
  • Digilent Inc.
    General Manager - China
    Digilent Inc. Aug 2015 - Present
    Pullman, Washington, Us
    - Establish and lead the newly formed office for Digilent which is a subsidiary of NI in China, P&L owner.- Managing teams including marketing, sales, operations, finance as well as technical support. - Build a well-organized partner and distributor ecosystem for sales marketing and support activities.- Maintain key relationships with governmental organizations and strategic customers.- Monitor local competitions, identify growth engine and keep differentiators for the business in region.- Meet Sales Quota for the Greater China Region (60% revenue comes from Industry and 40% revenue comes from K-20 market).- Connect with Corporate Executives to compose long term success strategies.- Talent Acquisition and Retention.
  • National Instruments
    Field Sales Manager
    National Instruments Sep 2014 - Aug 2015
    Austin , Texas, Us
    - Identify potential growth areas in territory and meet sales Quota each quarter- Make effective territory plan with account tiering - Proactively create, advance and close opportunities through targeted activities - Focus on growing key applications in both academic research and teaching across all engineering departments- Provide sales enablements including government funding info, application success, etc - Penetrate and leverage academic network effectively - Build a value-added relationship with academic advisory board or deans - Work closely with Field Marketing team and Marcom team to grow proficiency and adoption in academic market
  • National Instruments
    Academic Program Manager - East & South China
    National Instruments Jul 2012 - Aug 2014
    Austin , Texas, Us
    Manage the collaboration between East & South China academic institutions/universities and National Instruments, which includes:- Support the longstanding strategic commitment NI has made globally to enhancing engineering and scientific education and research projects through the use of NI technology.- Setup the local strategy adopted for target marketplace within the region, ensure excellent execution to further reach mass for NI platform adoption, establish NI's awareness and preference within East & South China academic marketplace.- Strategically develop new market opportunity and manage partners in growth markets such as K-12.- Participate in Corporate Social Responsibility (CSR) project to nurture next-generation innovators and make the world a better place via NI technology.
  • National Instruments
    Technical & Product Marketing Engineer
    National Instruments Jul 2010 - Jun 2012
    Austin , Texas, Us
    Branch go to person for Academic Product Line- Self Product/Technical Training- Credibility Establishment- Technical Owner of Events- Influencer of Web ContentServe as Communication Bridge - Between NI Headquarter and NI China- Between NI China and Local Partners- Between Marketing and Sales, AE and R&D (New Product Launch and Key Features)- Between NI China and Community (Contribute Article, Press Conference and Interview)Community Expert of Responsible Marketplace - Informed of Competitor Information(Compose Quarterly Local Competitive Analysis Report, Attend Relevent Event, Subscribe to Relevent Newsletters)- Work with Partners to Obtain Local User Solutions- Maintain Lead User RelationshipMentor Special Projects to Empower Engineers in Developing Countries to Achieve Economic Prosperity through Access to Technology.
  • National Instruments
    Applications Engineer
    National Instruments Jul 2008 - Jul 2010
    Austin , Texas, Us
    Sales & Marketing oriented application engineer Job Description: 1. Provide technical support to the customers via phone and email 2. Configure and demonstrate virtual instrumentation systems to customers 3. Conduct technical seminars and present customer training for NI Products 4. Attend training at NI Headquarter in Austin, Texas, U.S. 5. Required to outstation to a certain region within China for field sales & technical support
  • Atmel
    Hardware Engineer
    Atmel Jul 2005 - Jun 2008
    San Jose, Ca, Us
    Focus on Research & Development execution(Master Internship Program):- Develop various microcontroller based development boards for IC evaluation.- Firmware tunning for microcontroller based portable consumer products.- Digital Still Camera microcontroller unit hardware development.- Power management solution development for portable consumer products.- Technical support for AVR and AT91 ARM microcontroller product line applications.- Support official marketing technical events around China.

Fucheng Li Skills

Electronics Semiconductors Embedded Systems Testing Microcontrollers Instrumentation Product Marketing Electrical Engineering Product Development Labview Electronic Engineering Fpga Academic Research Engineering Education Account Management Competitive Analysis Pcb Design Analog Sensors Semiconductor Industry Test Equipment

Fucheng Li Education Details

  • East China Normal University
    East China Normal University
    Electronic Engineering/Rf
  • East China Normal University
    East China Normal University
    Electrical And Electronics Engineering

Frequently Asked Questions about Fucheng Li

What company does Fucheng Li work for?

Fucheng Li works for Digilent Inc.

What is Fucheng Li's role at the current company?

Fucheng Li's current role is General Manager - China at Digilent Inc..

What is Fucheng Li's email address?

Fucheng Li's email address is ha****@****ail.com

What schools did Fucheng Li attend?

Fucheng Li attended East China Normal University, East China Normal University.

What are some of Fucheng Li's interests?

Fucheng Li has interest in Soccer, Calligraphy Making Friends, Calligraphymaking Friends, Film.

What skills is Fucheng Li known for?

Fucheng Li has skills like Electronics, Semiconductors, Embedded Systems, Testing, Microcontrollers, Instrumentation, Product Marketing, Electrical Engineering, Product Development, Labview, Electronic Engineering, Fpga.

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