Fuda is a digital marketing strategist, author and speaker. Over the last 10 years, he has been helping businesses increase their sales leads and e-commerce sales consistently through digital advertising. He is responsible for managing the performance of ads targeting Southeast Asia, Japan, the United States and Australia. His books on digital advertising are available globally on Amazon and are endorsed by lecturers from Nanyang Technological University and the National University of Singapore.He also conducts training sessions internationally at organisations such as the Franchising and Licensing Association (Singapore), Bank BTN, the largest mortgage bank in Indonesia and the Taiwan Academy of Banking and Finance. Additionally, he has guest lectured at Curtin University, Singapore and Nanyang Technological University.