As the Chief Media Officer at Tombras, I lead the agency's media strategy, driving business growth through innovative and data-driven advertising solutions. We integrate advanced marketing science, behavioral analytics, and comprehensive measurement solutions to optimize our clients' media investments, driving real business outcomes.● Leadership: Guide an award-winning integrated media team, fostering a culture of excellence and continuous improvement.● Innovation: Pioneer cutting-edge media strategies across digital platforms, including Meta, Amazon, Google, and Programmatic channels.● Business Growth: Play a pivotal role in new business development, leveraging a proven full-funnel framework to enhance performance and scale while raising brand awareness and consideration.● Talent Development: Mentor and develop world-class talent across all media disciplines, empowering team members to reach their full potential.● Operational Excellence: Create and refine optimized operational frameworks that ensure agility, reliability, and repeatability in media execution.● Advanced Testing: Serve as an advocate and steward for advanced testing methodologies, delivering real-world impact through actionable insights, intelligence and optimizations.

Lead an award-winning integrated media team that specializes in driving business growth through data-driven insights, which provide actionable optimizations that are measured against real results.Deep expertise in marketing science, behavioral analytics, advanced measurement solutions, and business management.Proven track record of directing teams across departments to exceed client expectations and drive business results.● Key player in new business development and growth● Agency's foremost expert in advanced testing methodology for real-world impact● Performance marketing lead across Meta, Amazon, Google and Programmatic● Proven full-funnel framework that leads to improved performance and scale while raising brand awareness and consideration● Develop world-class talent across all media disciplines - empowering rising stars to achieve their potential● Create optimized operational frameworks that allow for agility while remaining reliable and repeatable.

Oversee the award-winning integrated social department where we combine paid social, community management, social listening, behavioral analytics, communications strategy, and creative to drive meaningful business outcomes.Manage a team of over 30 social media marketing professionals, as well as act as the media lead for key performance accounts across programmatic media, search and analytics.Grew the paid social investment by over 137% over the course of the first two years by shifting the department into a world-class outfit through the use of advanced measurement solutions combined with best practices that led to improved liquidity for performance through machine learning.Marketing Science● Advanced statistical analysis including observational and experimental methods● Identifying and interpreting statistical outputs and validation metrics● Implementation of Multi-Touch Attribution solutions and media modeling● Execution of predictive modeling for direct response performance and forecasting● Single and multi-cell testing for incremental impact of media on hard KPis tied to business results● Multi-variate and iterative creative testing for performance● Deployment of advanced measurement solutions in partnerships with Facebook, Google and Nielsen including cross-publisher and segmentation studiesBehavioral Analytics● CX mapping including cross-platform funnels, journeys and user retention● Enhanced audience segmentation by combining social signals with website metrics● Cohort analysis to select the most impactful retargeting window for incremental performance● Demographic and psychographic profiles for audience modeling and seedingBusiness Management● Development of integrated media strategy & tactics● Personnel and professional development● Marketing and media oversight and execution● Track campaign performance and provide actionable optimization recommendations● Oversee communications strategy & execution

Business Strategy ● Development of integrated media strategy & tactics● Budget and bidding allocation across platforms● Advanced audience targeting and segmentation● Collaborative integration with other departments to plan effectively● Deck & POV preparation● Provide analysis and develop testing plans for implementationAccount Management● Manage assigned clients' needs and work to accomplish their business goals● Track campaign performance and provide actionable optimization recommendations● Maintain contact and coordinate with account management teams and other internal departments● Participate in client briefingsMedia Execution● Work with media team to create integrated plans to drive hard KPIs ● Oversee buyers and media metrics to provide actionable optimizations● Work closely with social and SEO teams to ensure that messaging, user experience and media are all aligned to a broader marketing strategy● Process information supplied by Clients and Client Management Teams in order to translate input into effective tactics and external communications.● General Client/Account Support

Social Campaign Execution● Partner with social team to concept and solve client projects, bringing new thinking to brainstorms, creating concept statements, copy and spontaneous conversations in the social landscape.● Author and engage in social communications on behalf of assigned Client(s).● Make content recommendations based on in-market trends and campaign performance.● Author creative and effective social communications for clients in multiple formats including, but not limited to: social content calendars, social marketing messages, real-time/spontaneous social engagement, blogs, and other digital formats related to social efforts.● Manage, Monitor and Engage in Social Media/Internet Communities with minute-by-minute participation in conversations that surround content and brand, answer comments, and mediate.● Manage paid social media● Process information supplied by Clients and Client Management Teams in order to translate input into effective tactics and external communications.● Self-edit and review/edit copy written by others.● General Client/Account Support

In charge of social media marketing an strategy for hotels, resorts and restaurants in the company's portfolio, as well as web site administration and planning.Established a Social Media Ambassador program and oversaw campaigns, promotions and activity of all relevant Social Media Accounts.Responsibilities included:● Ensured a quick response time across all platforms.● Developed, implemented and managed Social Media Strategy for a variety of different properties across all social platforms.● Content planning, development and curating.● Implemented re-targeting strategies in coordination with sales to meet business goals and objectives.● Social listening and Community Management.● Social reports, analytics and campaign analysis.● Created a database development strategy using best practices and an Ambassador Handbook to be able to train and manage new Social Media Ambassadors quickly and effectively.● Provided excellent customer service and support while working for many different types of properties in remote geographic areas.

I worked closely with management and the company's engineering, surveying and technical departments to assess and formulate business to business strategies, analyze data and tailor advertising efforts to different clients across the different insurance and real estate facets of the industry.● Analyze metrics and create detailed reports of activity by geographic area and agencies.● Developed and manage client database.● Managed marketing campaigns that reach thousands of prospective clients.● Actively developed marketing strategies and procedures that changed and adapted with the industry.● Created and developed compelling media content for marketing efforts.● Wrote internal documents, white papers and all other text for advertisement or technical needs.

I worked as a freelance technical writer doing translations to and from Spanish for local businesses in the central Texas area.● Acquired leads and prospects through online marketing.● Assisted clients with Cross-Language Marketing towards audiences in Texas & Mexico.● Managed a list of over 50 accounts without external support.● Performed translations and edits of complex technical texts.

I worked in several independent film productions in Austin. My positions varied from grip and electrical to principal photography and art design.● Promoted films through Social Media and local traditional publications.● Organized and Led crowd-funding campaigns through Indiegogo and Kickstarter.● Recruited and managed cast, crew and outside contractors.

I began working for Studio 2 of LMC-TV as part of an internship program in high school. Halfway through the internship, I was offered a position as a crew man and as an instructor in the summer video production workshops they offered.● Operated studio cameras and robotic rigs for several shows and community events.● Produced and edited news and other video packets.● Produced graphical assets such as lower thirds and side bars for programs.