Adam Weldon Email & Phone Number

Phoenix, AZ, US

Castle Rock, Colorado, US

• Built the B2B marketing department from the ground up, creating to a growth engine by implementing brand and demand generation strategies, lifecycle management principles, and onboarding the right systems; HubSpot.
• Increased sales pipeline 57% by adding SDRs to the marketing org to align execution and messaging of ABM and lead generation campaign strategies
• Developed and implemented a best-in-class customer retention marketing strategy, building a non-existent retention motion achieving +104% NDR; building an advocacy program to develop brand recognition
• Key organization influencer in moving from the "old but still a good" funnel model to the product based, hourglass growth model
• Delivered a new, re-energized brand presence that included paid media, website, social, content, and events; delivering a 100% increase to site traffic
• Set up and led the weekly sales enablement and KPI meetings to review marketing to sales user journey messaging, including reviewing results of campaigns for team transparency, feedback, and iteration

Scottsdale, Arizona, US

• Owned and optimized B2C subscription, B2B lead-gen, and ad revenue funnels, directly contributing to $5M in attributed revenue by refining conversion paths and testing funnel efficiency
• Drove growth in lead-gen, capture, and nurturing, partnering with sales to create through-line lead handling and sales enablement capabilities, resulting in improved pipeline of 40% and lead-to-sale conversion rates
• Developed and executed organic and paid marketing strategies, increasing in-market traffic by over 30% to the B2B funnel; improving lead acquisition +300% with engagement across multiple channels
• Led a cross-functional team of developers, SDRs, and marketers, while managing relationships with multiple outside agencies
• Set up call rhythms and reporting dashboards to sync on work priorities, goal alignment, and result measurement

Scottsdale, Arizona, US

Promoted to Head of Marketing, expanding responsibilities and KPIs.

Scottsdale, Arizona, US

• Owned and optimized the B2C subscription conversion funnel, creating persona-based experiences
• Improved website performance by reducing page load times that resulted in 9% decrease in bounce rates
• Developed retention marketing strategies that improved CLV by 33%
• Onboarded and implemented martech to simplify reporting and normalize ad revenue streams, resulting in reliable ad revenue forecasting and faster input improvements
• Conducted multi variant testing across all channels, optimizing performance and fine-tuning spend to deliver measurable outcomes

• A co-founder, developer, marketer, and product owner; all-in-one.
• Work with key stakeholders, creating KPIs to achieving overall company goals.
• Create a GTM motion.

Lombard, Illinois, US

• Improved B2C conversion rates and prevented YoY revenue decline by optimizing the checkout flow and implementing abandoned cart recovery processes
• Generated a sales pipeline of $500K+ by improving the B2B lead funnel
• Led a cross-functional team of a designer, marketing automation manager, and engineer, aligning efforts to streamline automation processes to revenuesustainability

Lombard, Illinois, US

• Developed and executed a comprehensive digital marketing strategy, prioritizing lead-generating landing pages, SEO, paid ads, social media, push notifications, and email campaigns, driving traffic improvement of >10%
• Designed and built B2C self-serve and B2B lead conversion funnels, focusing on time to load and a simplified conversion process

• Started as a junior developer, leveraging strong EQ and analytical skills to deliver on big brand, high-visibility projects, resulting in a promotion to senior web developer and eventually web strategist
• Developed and implemented web and digital solutions for major brands, including Crayola, Fruit of the Loom, Barefoot Wines, Cinnabon, Auntie Anne's, Panasonic, and Dutch Bros that drove improved online presence and.
• Collaborated with creative and digital strategy teams to enhance client conversion funnels and build goal-oriented websites and applications that led improved agency CLV

Tempe, Arizona, US

• Collaborated, built, and troubleshooted on overflow projects for various clients within the Wordpress CMS; becoming the got-to in-house Wordpress expert

Bellevue, WA, US

Aid in student learning and comprehension of various web development skills including HTML5, CSS3, JQuery, PHP, Ajax, MySQL, Database Design, and OOP.

Bellevue, WA, US

Attended CodingDojo, an intense web developer bootcamp. Focused on creating the front-end of a site from scratch, while also developing a solid back-end. Learned and received certification in:HTML5, CSS3, JQuery, PHP, Ajax, MySQL, Database Design, OOP, Git, SVN, Ruby, Ruby on Rails, CodeIgniter, Underscore, and SASS / LESS.

Arlington, Virginia, US

• Led intelligence analysis and operations, providing weekly situational updates and briefings to senior Army leadership, including the Secretary of the Army and Army Chief of Staff
• Collaborated with other Department of Defense services and national intelligence agencies to analyze classified and open-source intelligence to deliver a predictive assessment
• Mentored and trained foreign intelligence officials, improving intelligence operations while fostering long-term relationships and regional stability
• Led and trained over 500 soldiers; responsible for delivering healthy, well-trained, and intelligence capable soldiers that can function in the strategic, operational, and tactical environments

Associate Of Applied Science (Aas), Intelligence Operations

Full Stack Web Development Immersive

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Education record