• Develop overall initiative master plan, brand architecture and strategies to build equity and business.• Oversee the implementation of marketing strategies, create innovative campaigns to drive brand awareness, credibility and consideration, and ensure campaigns are organized, executed and tracked according to plans.• Design, track and analyze marketing metrics and always seek for ways to improve.• Develop and implement global brand identity guidelines to maintain consistency in customer brand experiences.

As Kenneth's marketing manager, I utilize innovative strategies to enhance brand visibility, engagement, and sales performance.• Spearheaded growth marketing initiatives, strategically expanding social media platform presence and fostering substantial increases in followership.• Cultivated robust customer engagement through personalized interactions and tailored content delivery, nurturing strong relationships with clients and prospects.• Championed listing promotions with a keen focus on maximizing property exposure and accelerating sales cycles.• Innovated marketing strategies to adapt to evolving market trends and consumer behaviors, consistently surpassing performance benchmarks.

As a Senior Marketing Associate, I spearhead most marketing initiatives for Plug and Play's Southeast Asian regional offices, overseeing brand management, social media, events, collateral creation, and process optimization.Social Media/Event Marketing:• Developed a comprehensive marketing framework for regional offices, leveraging digital channels to boost overall brand visibility through the implementation of various digital marketing channels such as LinkedIn, Facebook, Instagram, Discord, Telegram, Newsletters, Event Outreach, Co-marketing, Community promotion (achieving a 50-60% increase in yearly social media followers, with posts averaging 1k impressions).• Strategized and executed marketing campaigns for Plug and Play's biannual APAC Summit, driving a 20% increase in registrants and receiving overwhelmingly positive feedback (#plugandplayapac #apacsummit).Branding/Website Growth:• Enhanced and optimized the SEO performance of Plug and Play's official website for Southeast Asian markets, significantly boosting the company's visibility and brand recognition across the region (attained top rankings on Google Search Console, 50% increase in yearly user acquisition and a 60% increase in newsletter subscribers)• Directed digital marketing campaigns to boost brand recognition and generate leads, with an average conversion rate of 3-5%.• Automated website inquiry forwarding with Zapier for faster response times and coded a categorized search function on the blog page to enhance user experience, resulting in a 10-15% yearly increase in blog readership.Others:• Collaborated with 30+ co-marketing partners annually to foster community involvement.• Worked with various partners and internal stakwholders to push out Press Releases on various PR agencies like PRnewswire and e27.• Organized team bonding activities to enhance workplace dynamics.

• Enhanced and optimized the SEO performance of Plug and Play's official website for Southeast Asian markets, significantly boosting the company's visibility and brand recognition across the region (attained top rankings on Google Search Console).• Managed the various social media channels (LinkedIn, Facebook, Instagram) across the region (including Plug and Play APAC, Plug and Play Thailand, Plug and Play Indonesia).• Created engaging content (Plug and Play branded IG story template/filter, PDF, Video Series) to boost the engagement rate for our social media platforms.• Curated engaging content for APAC's bi-weekly newsletters, spotlighting Program highlights (such as startups from recent batches and upcoming community events) and Ventures updates (including new investments and portfolio startups' successes) for our subscribers using Hubspot.• Collaborated with our ventures team to generate monthly content articles about key industry trends.• Product/event marketed our accelerators programs and created marketing collaterals for the recruitment programs and event promotion in Singapore, the Philippines, Thailand, Indonesia, and Korea, including:[EVENT] APAC Summit: Biannual gathering uniting APAC startups, investors, and corporate leaders.[EVENT] IMDA Industry Connect Tech Showcase[EVENT] Generative AI Portfolio Day[EVENT] Monthly Investor's Day[EVENT] Community Series[PROGRAM] Financial Services (Fintech & Insurtech) Accelerator Program[PROGRAM] Global Innovation Alliance Program (Manila & Jakarta)[PROGRAM] Smart Cities Accelerator Program[PROGRAM] Food & AgTech Accelerator Program[PROGRAM] Tech Nation Batch 2 Accelerator Program[PROGRAM] Capitaland Sustainability X Challenge 2022[PROGRAM] Royal Air Maroc Open Innovation Challenge[PROGRAM] Metlife Collab 6.0[PROGRAM] MirXES Translator Program[PROGRAM] OPPO ColorOSHack[PROGRAM] HKSTP Elevator Pitch Competition (EPiC)

Internship Scope:• Collaborate with cross-functional teams to support marketing and thought leadership initiatives.• Enhance content quality by editing articles, website materials, e-booklets, and flyers.• Manage recording and editing of significant events for the APAC website blog post.• Coordinate interviews with corporate partners and startups throughout various phases.• Innovate by crafting a personal content series spotlighting the dynamic startup ecosystem in Asia.• Strategize and post engaging social media content for the regional social media accounts (Plug and Play APAC, Indonesia, and Thailand).• Shape an overarching video branding and messaging strategy for the startup recruitment campaign.• Hands-on involvement in post event video production (including editing for event highlights).• Engage in additional projects as directed by the team.• Prepare reports on conversion rates and engagement• Monitor social media channels for engagement• Send out newsletters on Mailchimp which we later migrate to Hubspot• Compile analytics reports, and aid in scheduling posts across different time zones.

As a marketing intern/PA to Propnex Agent Yvonne Lime, I undertake a diverse range of responsibilities to ensure smooth operations. These include:• Managing social media accounts and online platforms to increase visibility and engagement with potential clients.• Crafting visually appealing marketing posters using tools like Photoshop and Powerpoint.• Conducting house sourcing activities to identify suitable properties for clients.• Handling administrative tasks efficiently to support daily operations.• Engaging in telemarketing efforts to reach out to potential clients and promote services effectively.• Collaborating with clients to understand their specific property requirements and preferences.• Researching market trends and property listings to provide informed recommendations to clients.

Developed and launched the company's website, leveraging a ground-up approach to ensure optimal functionality and user experience (https://www.distinctgpl.com/). Implemented targeted SEO strategies to enhance the company's visibility and ranking on Google. Spearheaded marketing conversions tracking initiatives, meticulously compiling comprehensive data and meticulously planning work schedules. Demonstrated adept negotiation skills in securing contracts with suppliers and partners, ensuring favorable terms and optimal procurement of necessary materials. Made significant contributions to the successful execution of the Changi T4 Arrival and Departure Hall Playground Installation project, showcasing efficient collaboration and execution prowess within the company.

As a sales assistant specializing in G-SHOCK watches, I proficiently memorized the intricate functions of each timepiece. I actively engaged with customers at retail locations, leveraging my product knowledge to drive sales and contribute to achieving shop sales targets.

During my immersive tenure at the Ministry of Social and Family Development, Singapore (MSF), I not only engaged in dynamic roles and responsibilities but also seized invaluable opportunities for professional growth and development. One notable aspect was honing my presentation skills through in-depth research on theories such as therapeutic jurisprudence and restorative justice. To excel in this area, I proactively practiced my final presentation in front of fellow interns, refining aspects like tonal variation, volume modulation, and gestures timing. This approach left a lasting impression on my superiors, who were impressed by the quality of my research and presentation delivery, ultimately earning their satisfaction and approval.