J Andrews Email & Phone Number

Gold Coast, Queensland, Australia

There is one thing I do everyday…. I listen.People often focus on the product or service they sell and forget about the people they sell to. For me, marketing is about tuning in to the customer, their pains, their needs and desires. Skills-wise, I a Digital Swiss Army Knife with an array of skills to help companies connect with customers and capitalise on the online world. I film and edit both video and audio, build Wordpress sites, create YouTube and Podcast channels, define brand voice and write SEO and brand content.I can conceive and deliver multi-media strategic content built to capture attention and activate brand voice. Whether it is a website build or social content, SEO optimisation or brand story telling, I know where to put pixels to get attention and hold it.

Brisbane, Queensland, Australia

Helping Plasson create and execute a new marketing strategy with strong digital focus turned out to be a global journey. A personal highlight was creating a viral product demo reel that attracted 5.7 million organic views on a Facebook account which had 195 followers at the time.My digital strategy garnered international attention within the company’s global network and was seen as leading the way in an industry that had previously struggled to adopt and activate digital marketing.Covid-19 triggered this rapid digital transformation to enhance customer experience, optimize internal and external communications, increase efficiency and improve product familiarisation for staff and suppliers. The aim was to increase brand visibility, authority and market share by introducing online tools to the marketing environment and lead all within 12 months.LinkedIn was the thought-leadership forum, YouTube a knowledge centre, socials would activate and connect community and the website would focus on USP and industry applications.Delivering on this strategy involved designing and implementing a new website and flipping from a product-focused strategy to audience-focused product visuals, brand assets and content. Instructional videos were produced to build a knowledge hub on YouTube which grew to be a trusted source industry-wide with over 1.4 million views and counting.Social media platforms were established with the Plasson Facebook account having several viral product reels totalling over 12 million views.The digital transformation in Australia created buzz throughout the companies international offices and was seen as leading the way globally. The content I created was regularly “stolen” for use in other markets, even those where English was not the first language!

Australia

FINIS Australia needed help with their e-commerce site and digital presence.- Writing product listings for Shopify- Managing stock backend- Technical equipment conversion content- Google Ads- Google Analytics- Google Merchant Centre- Website performance - Product pack shots- Videos- Blogs- EDM’s- Socials- SEO content

See the link below for my screen awards

Global

JAM TV brings the stories of real life people to screens around the world with government, NFP and commercial partners.LEADERSHIP: 10 production teams, field shoots, studio shoots & creative agency crewing.COMMERCIAL: production partnerships with Intrepid Travel & Ancestry DNA.DIGITAL CONTENT: 360 hours of broadcast, events, travel, documentaries, corporate & social content.

Live and pre-recorded programme producer for reality and entertainment programming:DEEP SKILLSPitch ideasSecure fundingDeliver project on time and budgetDeliver content to international standardsLiaise with international distributors SPECIALIST SKILL SETSProduction budgeting Sourcing and contracting of crewScheduling of shoot days and series cycleManage post production work flowsStakeholder reporting

Producer for daily news, interview and current affairs programming:DEEP SKILLSDelivering to daily deadlinesDecision making under stressAdapting to changing environmentsDelivering in challenging conditionsIdentifying and prioritising leadsAdapting messaging to audience SPECIALIST SKILL SETSStory researchInterviewingEditingScript writing Post production Adept use of technical equipmentAdvanced understanding of specialist software

Corporate and Production Publicist for drama, film and fast-turn around soap:DEEP SKILLSCorporate and stakeholder communications Internal communicationsReputation managementArtist liaisonMedia liaisonLive eventsSPECIALIST SKILL SETS Event scheduling Creative event production Interview preparationTalent briefing Publicity shootsMedia press callsPublicity kits

Click below for examples of my video work

Business, Management, Marketing, And Related Support Services

Global marketing forum where industry leaders and working professionals collaborate

Sustainability Studies

Activities and Societies: Intro to B Corp CertificationHow to assess and prepare businesses for B Corp certification.

Ux, Ar And Vr Design, Digital Communication And Media/Multimedia

Shopping

My Business

Video

Display

Measurements

Bachelor Of Broadcast Communications, Journalism, A

As I got a job at TVNZ one year into my course, I did the bulk of my degree via distance learning while working full time. This meant it.