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- Define goals, objectives, and strategy for all aspects of digital marketing. - Business owner of the eCommere website and responsible for all lead generation programs.- Create and manage strategic partnerships with affinity brand partners.- Manage in house marketing team, international development team, and vendors. - Projects include a website redesign with platform migration, building an affiliate program, implementing an email program, and re-launching a customer rewards program.- Results include 20% year-over-year growth in website traffic, 50% increase in inbound leads, and 30% increase in email subscribers.

- Business owner of the mobile channel. Accomplishments include a successful platform migration and redesign resulting in a 300% increase in mobile revenues.- Grew email revenue 40% through implementation of new programs including list segmentation, nurturing email program, behavior triggered email campaigns, and email content personalization.- Launched Sanrio.com’s affiliate program and managed all aspects of affiliate channel strategy.- Managed the search channel and exceeded goals by 50% in 2011 and met goals in 2012.

- Sales and client manager for web development services which included facebook apps and eCommerce development.- Provided media buying consultation and training for self service platforms including Google Adwords and Facebook.- Consulted small businesses in streamlining social media communications and brand engagement through the use of media management tools.

- Launched the display network. Responsibilities included ad serving platform selection, specifying requirements, and integration QA. - Grew the media buying business from 0 to a publisher portfolio of 60+ accounts, with annual media buys exceeding $15 million.- Defined publisher strategy and revenue targets for the account management team.- Delivered campaign objectives to the creative team to meet advertiser and publisher needs.

- Managed an assigned under-performing portfolio of 20+ publishers to profitability within 30 days.- Negotiated and managed media buys in excess of $7 million annually for the Display Channel.- Created internal campaign management guide and led training workshops in satellite office.- Received the ‘Hardest Worker Of The Year Award’ for 2007.

- Launched initiative to acquire niche content resulting in 10% of Billboard’s Top 100 Ringtones to be Moderati only titles.- Merchandised content across all channels including webstore and MVNO partnerships: ESPN Mobile, Helio, Disney Mobile, and Virgin Mobile.- Managed content release schedules with premium vendors such as EMI, SonyBMG, and Universal Music Group.