Curzon PR is a globally focused public relations and marketing communications consultancy specialising in strategy at the nexus of developed and growth markets. We provide our governmental, corporate and cultural clients with applied insight that influences behavioural change and transcends borders.

As a Strategic Consultant for the United Nations Development Programme (UNDP), I am working on developing a comprehensive Communications and Outreach Strategy for the Election Commission of Pakistan (ECP). This included conducting consultative meetings with ECP officials, reviewing current communication policies and practices, and conducting an initial assessment to inform strategy development. I am also in the process of developing a communication and public outreach strategy to increase public trust in the ECP and specified communication tools to disseminate key messages to key stakeholders. In addition, I will be preparing and delivering orientation sessions on the developed strategy to senior management, public relations focal persons, and relevant officers of the ECP

Hedy is a tech staff augmentation company that helps companies secure deep-vetted and highly qualified offshore developers.

Overseeing the external and internal communications for Iqra University Extention (IUx). IUx is a life-long learning centre. We provide students – whatever their stage in life – opportunities to develop their skills and enhance their employability in a rapidly changing world. Whether our students are preparing for Intermediate exams, require continuous education or need executive training, we have a course for them. Furthermore, we are a cultural and intellectual hub - offering cultural events, workshops and discussion forums - for the constantly curious of Karachi.

• Oversee the Corporate Communication department for Iqra University – managing a team of 19.• Responsible for the university's communications and marketing strategy; acting as the strategic lead to plan and deliver the organization’s marketing and media/PR strategy, including responsibility for all significant PR campaigns (both print & digital).• Ensures the delivery of activities through targeted marketing collateral, press and social media, and oversee the delivery of a varied and high impact calendar of events.• Accountable for raising the profile of IU as a brand within the marketplace, reinforcing the brand identity and associated messages in terms of purpose, values, value proposition, mission and vision• Manages all proactive and reactive media relations, including developing and maintaining strong relationships with national and industry press contacts• Implement an innovative social media and digital marketing strategy that reinforces the IU’s current campaign priorities.

• Initiating the Public Relations Business and Strategy for the firm. Oversaw the Media Management and PR strategy for clients including USAID, Bill & Melinda Gates Foundation, PAF, and Kushhalibank.• Researched and explored and entry into new markets, including pharmaceuticals, banking automotive. • Initiated the company’s digital division. Developed an in-house Digital team to oversee Facebook and Twitter community running and management services for clients. • Researched, prepared and disseminated press releases, Op-Eds for our client base.• Obtained exposure for clients on national and regional television and radio programmes – including news bulletins and morning shows.• Provided crisis management, brand development and communication, and Corporate Social Responsibility (CSR) consultation. • Collaborated with USAID on the ongoing brand development and communication of their brand to a distinct segmentation of the Pakistan market.

Initiating the Business Development strategy for this boutique PR firm in North West, UK. Researched and explored and entry into new markets, including recruitment, public sector, automotive.

Building, promoting and protecting QF’s Brand and reputation through communication campaigns focused on QF at the “corporate” level and its diverse set of programs and 60 centres of excellence in education, research, and community development.

Supported overall management of the Atlantic Partnership, a non-partisan organisation, which exists to educate and foster discussions on public policy issues relevant to the transatlantic group of nations.

Wrote a weekly political column in the Express Tribune, a Pakistan English Language newspaper affiliated with International Herald Tribune, until September 2011.

Hired to oversee the marketing and communications of all exams products at the British Council, Pakistan with a special emphasis on internet marketing and digital communications.

Presenter and Executive Producer of “Kiran aur George” – a daily, two hour, live lifestyle morning show on AAJ TV with approximately 16 million weekly viewers.

Developed, researched, wrote and presented Pakistan’s first reality series “George Ka Pakistan” watched by approximately 7 million people. The programme was the most popular show on Pakistan television that year.

Developed and produced a 13 part series of one-on-one interview programmes for BBC World. Responsible for all editorial content, reporting directly to BBC management in the UK.

Produced film packages for the Politics Show on BBC 1. Wrote and researched interview briefs for presenter. Directed, shot and edited sequences for film packages.

Responsible for all editorial content in the programme. Liaised with senior BBC management in the UK on a weekly basis. The first series appeared on the Asian feed of BBC World, reaching an audience of 220 million households.