Game Designer
Current• Played a key role in the design of Raid Rush, a casual tower defense game, from prototype through production and launch, managing all phases including live-ops. • Before Raid Rush, contributed to the design team for hyper-casual games such as Be My Guest and Fashion Famous, both reaching over a million downloads. • Developed detailed Game Design Documents (GDDs) and managed production timelines for Raid Rush. • Specialized in monetization, game balance, and in-game economy, utilizing advanced Excel skills.• Conducted A/B tests to drive data-informed decisions.• Collaborated with art, development, and QA teams, providing detailed feedback to ensure high-quality gameplay.• Contributed to ideation and design sessions, brainstorming new features, and refining solutions with the deisgn team. • Took action based on data analysis to optimize live-ops, including event design and system tuning.• Designed key game features, including Quests, Achievements, Shop, Gacha System, Live Events, and Battle Pass, etc. • Enhanced user experience with an intuitive tutorial system.• Designed a clan system including features like clan creation, invitations, donations, reporting, and leaderboards.• Collaborated with the community team to evaluate player feedbacks. • Streamlined production processes through procedural system design, allowing for efficient implementation of game systems. • Developed strategies for gacha, IAP, and ad monetization, including limited-time and permanent offers.