As a Founding Partner and Board Member at addresistanbul, a design center that offers a unique lifestyle and shopping experience, I lead the business development and strategic planning of the company. addresistanbul was chosen one of the top 5 creative retail spaces in the world and had half page coverage in US Financial times. We also became Habitat's first and only franchise in Turkey. I have over 17 years of experience in enterpreneurship, retail furniture and lifestyle industry and real estate development.I am passionate about creating innovative solutions that enhance the value and appeal of retail spaces. I have a proven track record of turning around underperforming businesses, creative marketing solutions and driving revenue growth. I have a M.A. degree from Stanford University in Russian and East European Studies, and a Bachelor's degree in Business Administration and Management from WU Vienna. I also have 5 year senior consulting experience in Mckinsey & Co. mainly strategic consulting to boards of holdings and banks. Conducted several strategic portfolio reviews, valuation of sector scenarios, profit improvement studies, organizational studies etc.