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• Launched first domestic money transfer service on retail channel in Turkey through 2000+ Migros stores.• Played a leading role to run international money transfer business in retail outlets in Turkey.• Managed daily operations of the company.

• Founded Taşhan Alaçatı in a 100 year-old stone house as the smallest boutique hotel in Alaçatı, an upcoming holiday province in the west coast of Turkey, with only 2 exclusive rooms;• Managed to increase the size of the hotel from 2 rooms to 5 rooms, while increasing the sales volume from 35K TL to 280K TL in 5 years;• Granted an award by TripAdvisor as the ‘Traveler’s’ Choice 2013’ in the Bed & Breakfast category in Turkey among hundreds of BB’s;• Achieved to receive the ‘Certificate of Excellence’ award from Trip Advisor in 2013;• Run daily operations including food and beverage, guest services, front desk, vendor relations and hotel management;• Opened and operated a small restaurant specialized in homemade pasta both for the hotel guests and the walk-in guests;• Established and operated a small bar specialized in vodka cocktails both for the hotel guests and the walk-in guests;• Launched ‘Taşhan Ambar’ brand for the organic gourmet products such as olive oil, olives, vinegars, jams, and ‘Taşhan Hamam’ brand for the organic personal care products such as shower gels, soap, shampoo, body lotion and towels;• Set up a shop in the hotel to sell Taşhan Ambar and Taşhan Hamam products;• Launched http://www.tashan-dukkan.com to be able to reach a broader clientele base and sell all the Taşhan branded products online;• Managed all the marketing communication regarding the hotel, restaurant, bar and Taşhan branded products through all the social media channels.

• Identified, developed and directed the implementation of business strategy for Istanbul, Baku and Almaty offices;• Managed client relationships for major accounts such as Nokia, Telia Sonera and Azercell;• Planned and directed the organization’s activities to achieve the specified targets in these countries;• Maintained and developed organizational culture, values and reputation in each market and with all team members, customers, suppliers, and partners;• Reported organizational plans and performance to the shareholders;• Focused on new business opportunities in different markets including Uzbekistan, Georgia and Nepal.

• Took responsibility to set up the first Trade Marketing Division at Turkcell reporting to the Vice President of Consumer Sales;• Run the Trade Marketing Division with 3 business units including Campaign and Event Management, Retail Development and Sales Development with 33 team members;• Set up the visual merchandising guidelines for Turkcell stores and the Key Account shop in shops;• Worked in-line with Marcom Division to apply Turkcell brand guidelines to the retail environment;• Renovated 1,150 Turkcell Extra shops according to new brand guidelines;• Maximized return on investment on trade promotions;• Implemented projects to improve technology infrastructure at Turkcell retail stores;• Took responsibility for the annual Trade Marketing budget.

• Led team in launch of the new BenQ-Siemens brand including communication strategy, customer identification, sales planning, channel mix, pricing, promotion, media mix and PR execution;• Developed the PR strategy to replace Siemens Mobile brand with BenQ-Siemens and implemented the execution plan;• Worked with the Corporate Headquarters to build a comprehensive local marketing strategy, annual budget and execution plan to have a successful entry into the local market;• Conducted full branding exercise and delivered creative consistency across the communication mix while changing the old Siemens Mobile brand to the new BenQ-Siemens brand;• Replaced all the Siemens Mobile Branding with BenQ-Siemens branding in the retail channel;• Acted as company spokesperson on brand and marketing-related activities;• Launched and implemented the reward and training program called BumeranQ for the shop assistants all around the country.

• Defined, developed, executed and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate into and grow in the targeted markets;• Built objectives and strategies for the overall effectiveness and execution of marketing events, such as trade shows and or customer related events;• Designed and prepared media support materials, such as media kits etc. as needed for product launches, trade shows and conferences;• Defined and accomplished marketing projects and programs using internal and external resources, including external agencies and contractors;• Managed and participated in the development, implementation, and coordination of internal and external public relations strategies;• Run the ‘Türkiye Bilişimle Kalkınıyor’ initiative within Microsoft and its ecosystem.

Siemens Mobile Western Europe RHQ – Paris, France - Regional Marketing Director – September 2004/ February 2005• Assumed responsibility for the marketing strategy and planning for the Western Europe (WE) region consisting of 6 countries including France, Netherlands, Portugal, Belgium, Switzerland and Luxemburg;• Compiled annual strategic and tactical plans including the allocation and management of annual €50 million WE marketing budget;• Developed programs in partnership with channel partners such as Vodafone, KPN, and other operators;• Determined the annual marketing Key Performance Indicators (KPI) for each country, ensured quarterly planning based on predetermined marketing KPI’s and followed up of the results;• Took overall responsibility for all marketing and communications activities within the region, acted as brand guardian - maintained consistent use of branding and coherent use of messages.Siemens Mobile South Eastern Europe RHQ – Milan, Italy - Regional Sales Director – September 2003 / September 2004 • Held various responsibilities for the € 1 billion sales operations of mobile phones and the accessories in the South Mid Europe (SME) region consisting of 14 countries including Italy, Turkey, Greece, Kazakhstan, Azerbaijan, Macedonia, Malta, Cyprus, Albania, Armenia, Turkmenistan, Tajikistan, Uzbekistan and Kyrgyzstan;• Translated the global sales strategy into regional and country level and implemented it in the field;• Implemented global account management strategies for the global accounts in each country;• Coordinated the training of the sales teams in the countries with the Global Sales Training Program called ‘Sales Academy’.

• Succeeded to be in #2 position in the market with a growth from 4.4% to 21% of Market Share and 38% to 79% in terms of Brand Awareness in 2 years;• Planned, proposed and coordinated annual Marketing Plan for all Siemens Mobile products covering Siemens Mobile brand advertising, media planning, promotions, event marketing, sponsorships supported by product placement implementations, trade marketing and PR activities with coordination of 6 agencies;• Succeeded to be in #1 position in the market in terms of PR coverage;• Achieved to be in the final four in the Cannes Media Lions Awards in 2003 with Asmalı Konak sponsorship project;• Participated in the Cebit Eurasia fair 4 times; was responsible for all the activities from inspection through completion including stand design and production, press meetings, press coverage, advertising, consumer and trade show preparations, product launches, product trainings, etc;• Coordinated, controlled and reported Fixed and Variable Marketing Budget to the management team;• Executed an ongoing full channel and trade marketing program to increase Siemens Retail Equity which addressed the issues such as; retail profit margin, retailer and salesmen incentives, in store POSM placement, salesmen trainings, communication with the channel via exclusive web-site and newsletters.

• Assumed cross functional responsibility in marketing as well as in sales by developing brand strategies of Oral Care and Fabric Care and channel strategies for Istanbul and Izmir regions, creating USD 30 million in net sales volume on a yearly basis.

• Consolidated corporate financial results, issued management account reports, formed Cost-Volume-Profit-Gross Margin Analysis and evaluated monthly and annual results;• Prepared the company budget, followed up the actuals versus budget, revised the budget as needed.