Fung Wee C. Email & Phone Number

Together with the team, we worked to set up the operations and run the Singapore Tourism Board account. I served as the business lead across the entire STB portfolio for leisure and M.I.C.EHad the opportunity to work on global launch campaign for Mulberry as well as regional campaign for Nike SEA&I with focus on India and Philippines market.

Led the adidas sports performance and athleisure brands in Greater China, managing five portfolios. Served as the lead integrator across brand, marketing, integrated experience and operations, partnering with media and PR to develop nationwide campaigns. Established the APAC unit in Greater China, setting up operational cadence and creating market-specific.

Singapore

Set up Jaguar Land Rover's Asia-Pacific regional headquarters in Singapore, overseeing market engagement from website inception to acquisition campaigns, managing digital web development, and leading regional car launches and experiential campaigns. Worked with key SEA markets on their GTM strategy to drive lead gen. Also, won the SilkAir account, a.

Worked on renowned global brands such as Emirates, Shell Motorsports GP, and Johnnie Walker F1 sponsorship out of the Asia-Pacific region, concurrently driving global initiatives from our dynamic yet compact hub.

Primarily focused on the Health Promotion Board, raising awareness and importance to safeguard our mental wellness at workplace, among parents and children. As part of the healthier living master plan initiative we rolled out nationwide program to encourage B2B2C dining partners to adopt the healthier choice symbol at key consumers touch points.

Assisting brands such as the Singapore Navy, M1, Workforce Singapore, and TAFEP in developing comprehensive integrated campaigns aimed at elevating awareness from the brand love to driving behavioral change among Singaporeans.

Fintech: Innovation And Transformation In Financial Services

Marketing, Marketing