Accountable for driving sales/profit by expanding the existing customer base as well developing new streams to achieve objectives. Spearheading and managing different business initiatives consistent with a start-up environment to fuel growth. Nurturing key accounts, developing new business, building high performance teams, and streamlining digital systems to set-up for next 5-year delivery as per company strategy.

Develop and execute country level strategy and plan for business revenue and growth for digital insurance. Responsible for identifying and capitalizing on new opportunities for new/existing partnerships to develop business. Design seamless digital customer journey to innovate new products and solve customer problems for sustainable partnership.

Grew revenue by 200% by increasing sales of existing products and launching new products. Built sales organization from scratch by identifying hiring, growing and retaining talent. Developed and executed sales strategy to induct key accounts, increase retail coverage, and ensure availability and visibility. Maintaining good relationships with customers to drive effective campaigns to take share from competition. Designed and executed incentive plans for team and trade incentives for customers to align business goals and drive results.

Heading the strategic marketing department for all marketing and communication activities. Responsible for building and maintaining consistent brand identity across marketing and PR channels. Identifying and building business and strategic partnerships in the Agri sector to increase customer outreach and revenue. Setting up digital assets and aligning digital campaigns with brand guidelines.

Led the team to achieve 8% revenue and 12% profit growth Played a key role in developing & instituting: Distributor model; identified, appointed & developed efficient & effective distributors Secondary sales strategies to manage retail channel coverage Efficiently & effectively amplified market share through organic growth; tapping into new opportunities through business development Deliver customized B2B marketing strategies and tactics to improve customer experience and strengthen loyalty. Achieved bottom-line results through leading cross-functional Pakistan team ( sales, marketing and R&D) and implementing hybrid go to market model Designed and implemented customer incentive plans to win their loyalty and induce purchase intent Attended international training on Sales Effectiveness and Commercial Excellence and launched the program for Pakistan team

Reviewed and interpreted the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. Implemented sales programs/strategies to improve the product availability in markets by brand visibility and market development efforts.Essayed a crucial role in ensuring product reach through effective retail channel management techniques, ensuring revenue growth of 10% Laid more emphasis on key accounts for business delivery & market share protection; inventory & debtors’ management to play part in OWC management

Led product management team to ensure product availability, inventory cost control, DIFOT management, product literature availability. Successfully implemented sales promotional activities for brand building & market development, increased product awareness as well as generated product trials Rationalized and aligned global product portfolio with local market needs. Led a project to launch a range of global products; aligned local manufacturing, fulfilled regulatory and global requirements, and developed commercial plans.

Analyzed business potential, conceptualized and executed strategies to drive sales, augmented turnover and achieved desired targets. Maintained excellent relations with clients to generate avenues for additional business• Led regional sales team to deliver sales of resins for paints and coating industry in Pakistan• Ensured controls on OWC by managing stocks and receivables to depicting healthy OWC ratios

Developed marketing strategy to achieve business wide marketing objectives, based on inputs from internal and external stakeholdersDesigning, implementing and analyzing customer surveys to incorporate key learning in marketing strategyMonitoring competitor’s strategy through regular communication with market intelligence touch points to gain insights in market dynamics and implement key learning in marketing strategyPricing:Devised annual pricing strategy FY2011, ensuring effective margin management, while staying competitive in the marketDesigned pricing strategy for the entire product range (15 products)Design and implement advertisement and promotional campaigns for five brandsLiaison with advertisement agency for production of TVC, newspaper and Radio ads

I learnt the innovative and improvised ways of marketing in a regulated environment. I did a project on how PTC can compete in ultra low price products where it does not have any brand presence. I did a market research on existing low priced competitor brands and gave PTC recommendations to compete in this segment.