I work with businesses and comms agencies in the sustainability space to help them build credibility, boost online visibility, and win over their audience (whether that's committed eco-activists or the mainstream).When you work in impact, you don’t have time to explain what the circular economy is or why carbon offsetting isn’t the answer. Over the years, I've written about alt-protein, botanical supplements, plant-based diets, biodynamic wine, natural skincare, carbon offsetting, regenerative travel, alternative materials and packaging and even lab-grown diamonds (yes, they exist). Before I switched to sustainability copywriting, I worked inhouse in marketing and advertising for 10 years. My services include:- Tone of voice development- Copy and content writing- Italian-to-English transcreation (including SEO translation)I typically work on the following types of texts:- SEO-friendly copy - websites, landing pages and product descriptions- Long-form content - brochures, lead magnets, blog content- Email content - newsletters and email sequences and campaigns- Short-form content - paid and organic social media posts, promotional video scripts- Strategic texts - national roadmaps and award entries🌿 1% of turnover to the planetI work for brands that put people and planet first or want to do so. As well as implementing a number of planet-friendly practices in my business, I donate 1% of my turnover to environmental charities.