Fuse Associates offers strategic marketing and communications services to tackle companies’ largest challenges. Our services span a range of client needs — from being your part-time or interim CMO to fulfilling project-specific roles. Our team has experience working with a range of clients from public and private businesses to start-ups and Fortune 500 companies, and everything in between. Our continued focus is on helping small to medium-sized businesses to grow. We understand the different challenges these businesses face and are here to provide a different perspective from your internal team. Fuse Associates Offerings:• Fractional CMO• Strategic Planning• Marketing Strategy• Brand Management and Positioning • Content Marketing Strategy• Digital Marketing • Web Strategy and Content Development• Internal and External Communications • PR/Media Relations • PR and presentation coaching• Investor Relations• Editing and Copywriting• Competitive Analysis• Request for Proposals writing• Process Improvement• Event Programming

Developed the firm’s first marketing team, creating strategic vision and marketing organization to support all distribution channels and corporate communications. Created marketing communications including thought leadership, presentations, videos, web and social media content to support global sales efforts in partnership with sales and investment teams. Wrote all internal and external corporate communications and press releases, and managed PR agency.

Created and led the strategic direction of PGI’s marketing communications group including traditional marketing communication activities, e-business, investment writing, events and conferences, advertising and PR. Collaborated with product teams, 15 affiliates, sales and client service, product development, advertising, public relations, and compliance to develop successful global marketing campaigns. Managed a team of 15, in locations throughout the U.S. and Europe, and was responsible for a $1+ million budget.

Developed and led a team of seven employees focused on international sales support and marketing communication initiatives for PGI’s six overseas offices. Served as relationship manager for Principal International, the internal affiliate responsible for range of retail investment, pension, and insurance products in over seven emerging markets countries.