As owner of Fused Seven currently heading up Global Digital Strategy for the most prestigious Single Malt Brand in the world “TheMacallan” and Swingers Crazy Golf in the UK and North America.Over 20 year’s digital marketing experience delivering digital strategy and execution for brands such as BskyB, Topshop.com, TheMacallan, lastminute.com, Ladbrokes, Shell Energy, AIG and more. Working across a number of different disciplines over the years his experience spans multi million-pound search accounts, platform development, creative / usability & CRO along with extensive campaign delivery experience, driving significant revenue targets for many of the above businesses. Fused Seven has extensive heritage in performance marketing, but more recently has also focussed on adding social content, digital first creative & brand/talent partnerships to our roster of services. Fused Seven specialise in full service digital strategy for established multi territory brands, challenger brands and early-stage businesses which need agile and creative marketing solutions to compete and scale efficiently. Never has this ability been more prevalent than in a post Covid marketing world.