Steve Fushelberger Email & Phone Number

Carmel, Indiana Usa

Oversee corporate, brand and graphic identity. Direct marketing, advertising, public relations, publicity, editorial placement, collateral development and lead generation. Create and manage web site and intranet. Develop proposal and presentation formats and content. Perform business jet and turboprop brokerage and acquisitions for corporate and private clients worldwide.

Clients served include Holstein Aviation, NASA, Whirlpool, Bank OZK, Hunt/Lee Wayne, Patty Wagstaff Airshows, Vitesse Corporation, Titus Group, Alpha Investments/Symphony Aircraft, Lutheran Church, American Legion, LAS Aerospace, Victory Days LLC, Eagle Creek Aviation Services, Naples Jet Center and Decatur Plastic Products. Assignments have encompassed collateral and promotional material creation, sales presentation development, direct marketing and lead generation campaign design and implementation, web site development, event launch, recruiting support and editorial placement.

Directed marketing, research, database management, advertising, sales engineering, trade shows and exhibits, customer events, lead generation, electronic and print publications and collateral support materials, customer leadership programs, website, co-op advertising, company retail stores, and new pilot training recruitment. Managed distribution planning and marketing role in special projects, communications and sales development. Managed $25,000,000 annual budget and supervised 50 employees • Awarded maximum annual performance bonus;• Supported attainment of record annual sales.

Developed and directed member, media, industry, legislative and regulatory communications. Led direct marketing, collateral creation, annual convention promotion and general sessions content, website and graphic arts/audio-visual production. Published two print and three electronic magazines and newsletters.• Increased key publications placements 95% and overall media placements 41%;• Increased re-launched website traffic 265% for services and 195% for focus areas;• Grew website unique visitors 30% and average daily visits 20%;• Instituted media placement quality metrics, and averaged 4.1 on a five-point scale;• Expanded three electronic publications’ subscriptions by a total of 415%.

Created initial brand identity, advertising creative and media plan for start-up division. Served as primary spokesperson and on corporate crisis communications team. Developed trade and general news editorial. Directed press conferences, media interviews and photography. Produced collateral / support materials. Instituted direct marketing lead generation program. • Obtained six covers and ten features, including USA Today and The Wall Street Journal;• Achieved simultaneous Wall Street Journal, Fortune and AvWeek feature commitments;• Implemented complete branding and corporate identity program in less than three months;• Produced integrated program that supported $200 million in sales / LOIs within 90 days.

Led external, internal and crisis communications initiatives for four defense, advanced development and aerospace business units. Corporate spokesperson. Directed advertising, trade shows, guest relations, guest/ customer/media events, and photo/video/graphic arts. Supervised 32 employees and $18,000,000 budget.• Rated highest possible on performance reviews; outscored worldwide 360º review results;• Obtained 50 key editorial placements, enabling a 45% reduction in paid media;• Led company, customer and operators team to prevent negative coverage by ABC Network News and The Wall Street Journal, avoiding a one-half billion-dollar market capitalization decline;• Conceived print advertising templates that reduced creative and production costs 75%;• Developed global image program that consolidated multiple entities into one brand.

Directed marketing, communication, customer relations, advertising and sales. Orchestrated conversion to Exxon branding. Served on Executive Committee and airport operations and concessionaire task forces.• Created direct marketing programs that increased traffic 3% and charter revenue 18%;• Grew to 11th of 150 supplemental lift vendors for industry leader NetJets within one year.

Managed industry and media relations. Generated trade and consumer editorial coverage. Developed and produced print advertising and collateral materials. Designed, operated and maintained direct marketing lead generation programs. Led crisis and corporate communications. Directed trade shows and exhibits.• Exceeded direct marketing industry response rate norms 300 percent;• Increased tradeshow venues from two to nine while reducing total exhibition costs 45%;• Obtained 24 publication covers and 52 editorial features on a narrow, mature product line

Managed print, electronic, outdoor, and transit advertising, promotional programs, collateral material development, and direct marketing activities for McDonald's, TRW, Knauf Fiberglass, Hil-Rom, Indianapolis Star Newspaper, Hawley and PIP.

B.S., Business (Marketing)

Activities and Societies: Sigma Chi Fraternity; I.U. Student Foundation; Junior and Senior Class Vice President; Student Senator; Class.

High School Diploma - College Prep, College Preparatory

Activities and Societies: Hi-Y Club President; Sensational Sixties; Audio-Visual Department Student Head.