Eliane Alhadeff, owner at Future-Making Serious Games, is acknowledged worldwide as a thought-leader in the fast-growing Serious Game Market. Author of the Serious Game Market blog, and guest author at Futurelab's Marketing & Strategy Innovation blog in the UK, her last fifteen years modeling of the Serious Games space has provided much needed insights for organizations introducing Serious Games & Simulations to make a company’s value proposition more compelling.Recognized as having an abundance of knowledge and a firm understanding of how games are utilized for education and contextual learning, consumer engagement and customer retention, Alhadeff has become an industry evaluator for the Serious Games Showcase & Challenge that occurs at each year’s I/ITSEC (Interservice/Industry Training & Simulation Conference) in the U.S. – the world’s largest modeling & simulation event. The SGS&C incorporates evaluation teams from industry, academia and government.Alhadeff is also a judge for the International Serious Play Awards, a competition that gathers top-tier academic, business and government leaders at the forefront of serious game development. Winners are announced annually as part of Serious Games Association’s U.S. conference. In 2015, Alhadeff joined the Serious Games Association's Advisory Board to support the global serious games community with educational conferences, research and special interest groups.Eliane Alhadeff earned an Executive MBA degree from COPPEAD founders and a Bachelor’s degree in Architecture + Urbanism (BArch) from Rio de Janeiro Federal University. She is passionate about exploring how entertainment and games can be used for building a better future. Her personal credo: If you want to change the future, play it first! Specialties: Serious Games Modeling & EvaluationSerious Games Value MetricsSerious Games Ambassador