Senior marketer with heaps of experience designing strategic propositions across many sectors and geographies for high profile clients.I commission and analyse market and consumer research to deliver cut-through insights then creatively develop new concepts, brand positionings and customer experiences resulting in revised strategies and revitalised innovation pipelines.With years of client services experience for agencies, I win new business, farm existing accounts and project manage quality deliverables. With sharp analysis, excellent writing skills (I have a book published by Pearson), and highly-praised workshop facilitation and platform presentation capabilities, I add value across the consulting process. I'm bi-lingual English/French and have refined inter-cultural sensitivities - working in over 20 countries across 4 continents. My focus is on making a difference for clients - I have a real passion for business and a thirst for developing commercial solutions that intercept the clients' own culture and capabilities. I have delivered real value for: L'Oreal, Merck, Boots, Lloyds Bank, Novartis, Jones Lang LaSalle, Wrigley, Cancer Research UK, Ford, Coca Cola.....What's exciting me? Ensuring that the future gets woven into into client's strategic planning, innovations and decision taking. Specialties: Strategy and proposition development, industry futures, digital futures, rejuvenating brands, radical innovation, thought leadership, business cases, mapping customer experience and customer journeys, global trends mapping.Capabilities: Strategic analysis and consulting, trendwatching, workshop facilitation, brainstorming, roadmapping, research groups and consumer insights, stakeholder interviews, service design thinking, report writing, platform speaking, sales pitches, account handling, project management
Listed skills include Brand Development, Trend Analysis, Marketing Strategy, Business Strategy, and 22 others.
