Fuzail Zafar Email & Phone Number

Lahore, Punjab, Pakistan

- Managing a team of highly qualified individuals who run various marketing channels including social media, website, email marketing, digitals and third party ads, and tradeshows- Responsible for Marketing & Communications (Marcom) team goals and reporting- Working with the Marketing Director and team members to optimize all our data sources and build reporting dashboards and mechanisms to help the management make informed decisions- Conducting regular marketing reviews with the product managers to strategize promotional activities and build a repository of marketing ideas- Maintaining and updating the marketing calendar to ensure transparency in marketing operations- Collaborating with the design team to plan and execute product animations, product videos, website designs, social media graphics, and other marketing collateral mainly for tradeshows- Collaborating with the applications team to develop website content, conduct webinars, and publish applications pages and notes- Procedure standardization: creating and maintaining a library of Standard Operating Procedures (SOPs) for all aspects of the Marcom team. Creating leadership and organizational SOPs for the entire team.

- Responsible for team goals and reporting - Handling marketing and logistics for overseas trade shows - Strategizing social media and email marketing campaigns - Managing Google Ads and Third Party Marketing / Digital Media Buying campaigns in USA and EU- Ensuring website optimization- Technical recruitment- Organizing webinars and marketing them through appropriate channels- Conducting marketing materials audit on a quarterly basis to keep our digital assets up-to-date

Lahore, Punjab, Pakistan

- Working with our team in the US for strategizing and implementing the inbound marketing plan- Managing Email Campaigns on HubSpot- Reporting on Email campaigns’ performance by extrapolating data from HubSpot Analytics- Managing webinars on Zoom and creating their landing pages on the website- Working with the design team to create professional layouts for email campaigns- Constantly updating and categorizing our database for different regions across the globe- Working on marketing workflow automation through HubSpot and internal CRM

Lahore, Punjab, Pakistan

Digital media: - Managing SKMCH&RC’s social media accounts, pages as well as website- Reviewing and optimizing digital campaigns on Google, Facebook and Instagram- Creating digital marketing plans for local as well as overseas campaigns- Actively involved in digital media buying to help secure effective ad placements - Researching market trends, demographics, and fundraising strategies- Designing attractive construction updates for SKMCH&RC, Karachi- Sharing social media analytics and marketing insights on weekly basis with team- Constantly updating and maintaining social media schedule - Communicating with ad agencies/digital vendors for content production- Responsible for ideation and production of new content, both written and visualOverseas marketing and public relations: - Planning and execution of overseas fundraising campaigns (USA, Australia, Europe, Canada)- Responsible for development and execution of all overseas digital marketing campaigns- SKMCH&RC head office’s focal person for all overseas communications- Assisting the brand team on overseas campaign budgeting and branding - Helped organize Global Virtual Fundraiser in Support of Shaukat Khanum Hospital Karachi- Recovering pledges after fundraisers to help achieve fundraising targetsMedia & Communications:- Email correspondence with donors from across the world- Managed ‘Sponsor A Cancer Patient Program’- Wrote blogs for the Hospital website on international observances- Assisted media section in content production, e.g. quarterly Hope Newsletter- Conducted Hospital tours for High Net-Worth Individuals (HNIs) and corporate delegations

Lahore, Punjab, Pakistan

I was responsible for producing and publishing following types of content:- Featured articles for English website- News stories for English website - Initiated a series of montage videos to deliver news emulating AJ Plus model- Managed Dunya News’ Twitter handle- Responsible for writing English tickers appearing on the main channel - Covered and reported on events like TEDx and federal budget

Lahore, Pakistan

- Developed research-based content for various websites operating under the banner of PlanX and PITB- Assisted the leadership when it came to corporate communications- Developed manuals for events and programmes such as Start-up School and TedxITU- Managed official social media handles of PlanX and MIT Enterprise Forum Pakistan- Was responsible for publishing press releases and newsletters covering latest happenings

Johar Town, Lahore

Worked as an HR Intern in Compensation and Benefits DomainAssisting payroll and overtime of the Hospital employeesNew hire employee cards processing through HIS and volunteer cards in MS ExcelEntering approved leave applications into HISPreparation of different post-employment lettersMaintained records data files on computer and in hard form