Yuvika Verma Email & Phone Number

Cimpress is a $2.88B revenue company, developing cutting-edge, best-in-world software that their mass customization businesses use to create personalized products for over 17 million global customers. Responsibilities:• Access Management team provides the core infrastructure for the platform, that entails Identity & Access Management (IAM) to all Cimpress businesses (customers) in the Design, Upload and Print customization industry.• In last quarter there have been 13.1B authorization requests served. The average availability of all of Access’ tier 1 services is 99.99%. We have had 21.6M shopper sign-ins on the Vista ecosystem, with 9.1M of those sign-ins through social media accounts. We have also had 5B machine-to-machine tokens served, with 98.7% of those served by AuthFront’s caching.• Forges relationships with a variety of stakeholders (engineers to finance partners to CTOs) in all Cimpress Businesses.• Proactively monitors and leverages qualitative and quantitative data (internal or external sources) to guide product decisions.• Conduct market research, customer interviews, and competitor analysis to identify industry trends, pain points, and growth opportunities.• Make effective tradeoffs between building in-house software solutions versus purchasing Enterprise SaaS and has experience managing both at an enterprise level.• Builds and manages relationships with third-party software vendors, ensuring we select the best solutions for Cimpress and are getting full value out of these relationships.• Actively understands, participates, and even guides tradeoff discussions with engineering teams, injecting the voice of the customer and a North Star product vision into those discussions.• Develop go-to-market strategies, pricing models, and sales enablement materials to maximize product adoption and revenue growth.• Continuously monitor and analyze product performance, usage data, and customer feedback to identify areas for improvement and optimization.

India

* Lead product utilisation squad which comprises of Product Managers,Data Insight team,Campaign Manager,Technical Program Managers, UX/UI designers, Developers to derive targets every single month. In last quarter, lead the team to achieve 140% target.* Have already increased product utilisation by 2X by running efficient and effective campaigns through emails, SMS, whats app channels and have increased MAU/DAU by 3 folds.* Use data insights extensively to build differentiated personalised experience for app and web users which in turn helps in funnel conversion and have lead team to increase funnel conversion from App Launch to Product Utilised by 12.5% in current quarter.* Work with all business units and decompose business requirements to fit into product utilisation road map to bring in new benefits for customers which can further boost product utilisation.* Monitor product utilisation funnels to evaluate customer experiences, drop-offs and pain points and post evaluation define features and enhancements that drive utilisation.* Have formulated advance GA dashboards to study customer product consumption behaviour and use this data and insights to develop a robust product utilisation strategy and informed decision-making to come up with new features.* Work with customer service team to see what complaints and issues customer is having while accessing his plans on the platform and basis feedbacks further improve all digital journeys.* Work with tech team to configure daily automated reports for all product utilisation screens performances, downtime and load time and monitor them daily to ensure no hindrance to customer experience.* Lead design team to continuously improve UI/UX based on user needs and experience and also to keep technology feasibility around proposed design changes.* Conduct bi-weekly product demo before sprint release with product and development team to ensure bug free quality build rolls out in prod.

Pune, Maharashtra, India

3-in-1 Fintech app project is a game changer for Bajaj Finserv to perform advance financial services with ease and boost customer engagement. As part of this project, all products and services offered by Bajaj Finserv are going live on a single app platform to enhance the experience of customer with state of art UI/UX and next gen tech mobile app.Responsibilities:• Created an exhaustive release plan panning across various cross functional teams –Business, Design and Technology.• Worked with cross-functional teams, including engineering, design, and sales teams, to develop and execute a product strategy and roadmap that addresses client needs and meets business objectives.• Derived project by exhaustively utilising Agile methodologies like Scrum, Sprints, Release planning, user stories etc.• Generated user stories in Azure by working along with business teams and creating exhaustive PRDs.• Created Release and MVP plan for mobile app delivery spanning across 4 releases within Phase 1 delivery plan basis criticality and tech feasibility.• Worked along with various Line of Businesses to define project scope, goals, and deliverables to support business goals.• Planned, facilitated and lead identification of project impacts across all business areas.• Maintained issues and decision logs in Azure and assigned to respective SPOCS for timely resolution.• Identified and articulated product requirements, user stories, and acceptance criteria for product use cases.• Ensured scope control so that appropriate change control is exercised, and governance is maintained for delivery of features as per planned timeline.• Kept in check that project dependencies and assumptions are factored in plan.• Monitor and analyze product usage metrics and customer feedback to continuously improve the product experience.• Establish and ensure all key metrics are used to translate success information.

Gurgaon, India

Founder of Fuziv Trends Private Limited, lead organization right from the incorporation of the company, thorough single handedly developing Fuziv.com on Shopify platform till tie up with various eCommerce Platforms and successfully generating revenue of Rs 3 Crores.Responsibilities:• Successfully established and built women apparel brand ‘FUZIV’, involved in the process right from sourcing of the fabric, designing, patterns overview, TechPack, cutting and the final product till CMT (Cost Management).• As part of Business Development, launched Fuziv to various online ecom retailers like Myntra, Flipkart, Limeroad, Glitzstreet, Snapdeal, Kunuz, Jabong, Paytm, Voonik, Fashionara.• Formulated Online/Offline Marketing Strategies –- Launched Fuziv to various social media platforms – Facebook, Twitter, Pinterest,Instagram- Created Fuziv’s YouTube channel to publish in-house videos to promote brand throughYoutube ads.- Designed, created and edited Fuziv’s blog posts.- Reached out to potential and retained customers through automated mails andnewsletters, used MailChimp- Engaged bloggers to promote Fuziv on their blog platforms- Did Trunk Shows/Exhibitions to reach out to customers directly and get the surveydone for product’s fit, design and quality.• Executed Fuziv’s Website Lead Generation/Digital Marketing Strategies –- Pay per click marketing through Facebook ads and Google ads. - Implemented Fuziv.com Search Engine Optimization (SEO).- Fuziv.com site design for easy navigation of customers.- Press release at various e-newsletter websites.- Promoted Fuziv’s blog posts at various social media platforms.• Lead Customer service –- Provided customers with Fuziv’s Toll Free Number. - Reached out customers using MailChimp.- Product satisfaction phone calls.- Gathered customer data through various portals.- Engaged customer in one-to-one and one-to-many email marketing strategies. - Studied customer’s/users flow and behavior.

Groveport, Ohio

Project : Brick&Click(OMS)Gap Inc. Direct extends Gap, Banana Republic, Old Navy and Piperlime brands online to offer more styles, sizes, services and convenience to customers.Brick and Click project is to leverage store inventory to meet demands of customer. Responsibilities:Extensively following Agile practices like TDD,Stories,Stand-up meetings,Retrospectives,Collective code ownership.Used Sterlig Commerce Supply Chain Management application (Yantra 7.11) OMS to leverage GAP store and warehouse business.Designed dynamic object oriented eCommerce application code with a strong emphasis on J2EE architectures and patterns.Created models, component and interface specification documents and validate architecture against requirements and assumptions.Designed Web Services to integrate OMS with third party tax calculation vertex services.Work closely with infrastructure team to implement Oracle RAC in GAP cloud environment.Resolved high-level functional issues for sourcing GAP inventory from stores and online warehouses as per stackholders.Subdivided complex stories, during the design phase, into smaller, more manageable pieces.Defined code review pattern to ensure consistency in style standards and code qualityIntegrated Yantra with LDAP to implement part of security.Data Modeling using Erwin and ERD diagrams using TOADAnt for build files and other similar tasks.RAD as IDE for designing, creating POC and resolving spikes.Provided guidance to QA team in automation techniques and performance team to focus on key areas and find solutions if SLA’s do not meet.Environment: JDKv1.5,RAD, Oracle 10g, Erwin,Visio, JBoss4.2.3, Windows XP Pro, Subversion, CruiseControl, Emma, Agile ,UML2.0,Ivy,IBM Websphere MQ,TOAD,Loftware V9.

Groveport, Ohio

Project : WFC-Phase2(integration with Kiva robots)(nWMS)Gap Inc. Direct extends Gap, Banana Republic, Old Navy and Piperlime brands online to offer more styles, sizes, services and convenience to customers.WFC project is to integrate the nWms sytem with KIVA in order to speed the movement of merchandise around the warehouse floor,bringing items on movable shelves to stationary order pickers in a just-in-time fashion.Responsibilities:Extensively following Agile practices like TDD,Stories,Stand-up meetings,Retrospectives,Collective code ownership.Used Sterlig Commerce Supply Chain Management application (Yantra 7.11) nWMS to leverage GAP warehouse business.Developed and maintained dynamic object oriented eCommerce application code with a strong emphasis on J2EE architectures and patterns.Created models, component and interface specification documents and validate architecture against requirements and assumptions.Designed and finalised XMLS to interact with KIVA robotic software system. Subdivided complex stories, during the design phase, into smaller, more manageable pieces.Defined code review pattern to ensure consistency in style standards and code qualityIntegrated Yantra with LDAP to implement part of security.Data Modeling using Erwin and ERD diagrams using TOADAnt for build files and other similar tasks.RAD as IDE for designing, creating POC and resolving spikes.Provided guidance to QA team in automation techniques and performance team to focus on key areas and find solutions if SLA’s do not meet.Environment: JDKv1.5,RAD, Oracle 10g, Erwin,Visio, JBoss4.2.3, Windows XP Pro, Subversion, CruiseControl, Emma, Agile ,UML2.0,Ivy,IBM Websphere MQ V6,TOAD,Loftware V9.

Groveport, Ohio

Project : WFC-Phase1(integration with Kiva robots)(nWMS)Gap Inc. Direct extends Gap, Banana Republic, Old Navy and Piperlime brands online to offer more styles, sizes, services and convenience to customers.WFC project is to integrate the nWms sytem with KIVA in order to speed the movement of merchandise around the warehouse floor,bringing items on movable shelves to stationary order pickers in a just-in-time fashion.Responsibilities:Extensively following Agile practices like TDD,Stories,Stand-up meetings,Retrospectives,Collective code ownership.Used Sterlig Commerce Supply Chain Management application (Yantra 7.11) nWMS to leverage GAP warehouse business.Developed and maintained dynamic object oriented eCommerce application code with a strong emphasis on J2EE architectures and patterns.Created models, component and interface specification documents and validate architecture against requirements and assumptions.Designed and finalised XMLs to interact with KIVA robotic software system. Subdivided complex stories, during the design phase, into smaller, more manageable pieces.Defined code review pattern to ensure consistency in style standards and code qualityIntegrated Yantra with LDAP to implement part of security.Data Modeling using Erwin and ERD diagrams using TOADAnt for build files and other similar tasks.RAD as IDE for designing, creating POC and resolving spikes.Provided guidance to QA team in automation techniques and performance team to focus on key areas and find solutions if SLA’s do not meet.Environment: JDKv1.5,Eclipse-europa , Oracle 10g,Visio, JBoss4.2.3, Windows XP Pro, Subversion, CruiseControl, Emma, Agile ,UML2.0,Ivy,IBM Websphere MQ V6,TOAD,Loftware V9.

Columbus, Ohio Area

Project : LoansNationwide Financial offer customers innovative protection, accumulation and wealth transfer solutions to help them meet their financial needs throughout their lifetimes.Loans project is to assist participants from both private and public sector to take a loan against their 401K plan. Also,through this web application administrators can approve or reject the loan online .Responsibilities:Followed XP Techniques for Development like Test First.Extensively following Agile methodologies like daily scrum meetings,XplannerUsed MVC2 architecture (Jakarta Struts 1.1 framework) for Web tier Used Junit for Unit Testing . Followed the Test First Approach and got a code coverage of 80%Ant for build files and other similar tasks.MyEclipse5.1 as IDE and Tomcat for deploying and testing the application.Used Log4J for logging mechanism.Used Commons Logging to provide simple logging interface Spring for DAO Support and dependency injection.Used EasyMock for testing Struts Action classes. Used Emma (Eclemma eclipse plugin) for calculating code coverageUsed Struts’s tiles for header and left navigation bar.Used AJAX for autocomplete functionality.Server side validation using struts validator.Client side validation using Jquery validation framework.Used DHTMLX javascript toolkit for cobobox implementation.Environment: JDKv1.4, Struts 1.1, MyEclipse5.1, Oracle 9i DB, JUNIT, Tomcat, Spring1.2, Windows XP Pro, Subversion, CruiseControl, Emma, EasyMock, Agile ,UML2.0, Jquery,Jalopy,AJAX,DHTMLX

Columbus, Ohio Area

Project : RefundsNationwide Financial offer customers innovative protection, accumulation and wealth transfer solutions to help them meet their financial needs throughout their lifetimes.This project involved development of web application through which application administrators, can submit withdrawal requests for excees contribution done by 401K electronically . The implementation is done based on (Model-View-Controller) MVC architecture.Responsibilities:Used MVC2 architecture (Jakarta Struts 1.2 framework) for Web tier Used Junit for Unit Testing . Ant for build files and other similar tasks.RAD6.0 as IDE and WebSphere for deploying and testing the application.Used Log4J for logging mechanism.Used Commons Logging to provide simple logging interface Spring for DAO Support and dependency injection.Used iBatis for mapping SQL queries to POJOs(ORM mapping tool)Used Nationwide custom framework for testing Struts Action classes. Used JCoverage for calculating code coverageEnvironment: JDKv1.4, Struts 1.2, RAD6.0, Oracle 9i DB,iBatis2.3, JUNIT, WebSphere 6.0, Spring1.2.6, Windows XP Pro, Harvest, CruiseControl, JCoverage, Agile ,UML2.0, JavaScript.