After having worked for this innovative data driven retail marketing organization as MD for nearly four years, I joined as member of the non-executive board in 2006.

This wonderful company has been operating an extremely successful coalition loyalty formula for large retailers in the Dutch Caribbean since 1998. During my watch, I did a complete relaunch of the brand and carried out major projects in the areas of strategy, marketing, branding, ICT and product and market development. These initiatives have led to significant growth in subsequent years. Until today I have been associated with this innovative and creative marketing organization as an advisor… Show more This wonderful company has been operating an extremely successful coalition loyalty formula for large retailers in the Dutch Caribbean since 1998. During my watch, I did a complete relaunch of the brand and carried out major projects in the areas of strategy, marketing, branding, ICT and product and market development. These initiatives have led to significant growth in subsequent years. Until today I have been associated with this innovative and creative marketing organization as an advisor and member of the Supervisory Board. My achievements: - Successful relaunch of existing brand realized after thorough market and product analysis. - Transition to double-digit growth. - P&L responsible for this data driven marketing organization. - Implementation of new business-critical IT infrastructure. - Opened a new branch. Show less

Sim Ops is a company that supports owners and operators of flight simulators with maintenance, repair, relocation, upgrading and qualification. I work for this company on freelance basis as project manager and simulator test pilot.

This Chinese Company started in 2019 with commercial activities in the EMEA region. I devloped a commercial strategy and initiated sales-and marketing activities, both offline and online. In addition, brand positioning and -development were amongst responsibilities. I thoroughly enjoyed the opportunity to combine my passion for flying and my expertise thereoff in my part time role as simulator test pilot. Accomplishments: - Initiation and deployment of a commercial organization - business… Show more This Chinese Company started in 2019 with commercial activities in the EMEA region. I devloped a commercial strategy and initiated sales-and marketing activities, both offline and online. In addition, brand positioning and -development were amongst responsibilities. I thoroughly enjoyed the opportunity to combine my passion for flying and my expertise thereoff in my part time role as simulator test pilot. Accomplishments: - Initiation and deployment of a commercial organization - business development - branding and brand positioning - providing input to hardware and software development teams. Show less

At Simteq I was part of a small sales team and was introduced to the beautiful yet complex world of professional flight simulators. Because of my flight technical knowledge, I worked part-time as a Simulator Test Pilot in a team of six. Extremely educational, fascinating and fantastic period in which I could combine my passion for flying with my commercial background. My achievements: - Provided input to software and hardware development teams as Simulator Test Engineer. - Contributed to… Show more At Simteq I was part of a small sales team and was introduced to the beautiful yet complex world of professional flight simulators. Because of my flight technical knowledge, I worked part-time as a Simulator Test Pilot in a team of six. Extremely educational, fascinating and fantastic period in which I could combine my passion for flying with my commercial background. My achievements: - Provided input to software and hardware development teams as Simulator Test Engineer. - Contributed to structuring the organization. - Strengthened the role of Quality Management as part of the total business process. - Worked as a business development manager. Show less

During the above period I worked as a consultant and entrepreneur for a multitude of companies and on own initiatives. Assignments were often related to innovation, interim management, turnaround and growth issues, commercial management, business analysis and business development. More specifically, I have (also) dealt with revenue management, line profitability issues and network strategy. Clients came from the aviation and travel sector, but also from business services companies. As an… Show more During the above period I worked as a consultant and entrepreneur for a multitude of companies and on own initiatives. Assignments were often related to innovation, interim management, turnaround and growth issues, commercial management, business analysis and business development. More specifically, I have (also) dealt with revenue management, line profitability issues and network strategy. Clients came from the aviation and travel sector, but also from business services companies. As an entrepreneur, I developed a charging infrastructure for electric vehicles under the name e-Lixer with a small team. I also spent several years rolling out an international marketing consultancy organization in the Caribbean and Central & South America. My achievements: - Built and successfully operated a niche tour operator / travel company. - Market, product and organization analysis including recommendations performed for various airlines. - Positioning project carried out for medium-sized player in the manufacturing industry. - Developed a marketing formula for a large tourist organization. - Created and implemented a business model for charging electric vehicles. - Internationalization of an existing loyalty marketing formula realized. - Most projects had strong marketing- and international sales components in them. Show less

Beyoo was the name of one of the first major travel portals, founded on the initiative of Swissair. I have set up a sales and marketing organization for the Benelux. In addition, I was involved in contracting, business development and key account management. The bankruptcy of Swissair unfortunately also meant a premature end for this progressive concept. My achievements: - Successfully set up a sales and marketing organization for the Benelux market. - Market analysis. - Concluded contracts… Show more Beyoo was the name of one of the first major travel portals, founded on the initiative of Swissair. I have set up a sales and marketing organization for the Benelux. In addition, I was involved in contracting, business development and key account management. The bankruptcy of Swissair unfortunately also meant a premature end for this progressive concept. My achievements: - Successfully set up a sales and marketing organization for the Benelux market. - Market analysis. - Concluded contracts with strategic partners. Show less

As a management trainee, I completed an internal training program by taking internships with various marketing related departments and commercial business units. As a client team member I have been part of a McKinsey task force for almost a year. After a B2B project in Vienna, I was posted to Kuwait. I went to work there after the 1st Gulf War to restart the KLM operation / organization. After almost two years I moved to Dubai where I enjoyed working as Marketing Director for the MESA area. In… Show more As a management trainee, I completed an internal training program by taking internships with various marketing related departments and commercial business units. As a client team member I have been part of a McKinsey task force for almost a year. After a B2B project in Vienna, I was posted to Kuwait. I went to work there after the 1st Gulf War to restart the KLM operation / organization. After almost two years I moved to Dubai where I enjoyed working as Marketing Director for the MESA area. In addition to this main responsibility, I worked as interim manager in various locations in the area when complexity or a crisis situation required so. Because of my interest in, and innovative ideas in the field of income optimization and revenue management, I returned to the Netherlands after a number of years. As Revenue Manager KLM Netherlands, I was responsible for optimizing load factor, seat capacity and yield for the Dutch market. After that dynamic era, I worked as marketing director for Martinair Holland. This, by origin, charter airline company had the ambition to transition more towards a scheduled airline in the footsteps of mother KLM. With great pleasure and success I have been able to accomplish many of our objectives with my team. My achievements: - Part of a client team within a McKinsey study and contributed to innovations in the field of revenue optimization. - Project in the field of B2B sales successfully executed and implemented. - Built the KLM organization in Kuwait after the first Gulf War from zero to five weekly rotations. - Interim management and crisis management projects carried out at different locations. - Created and implemented new revenue management concepts. - Made an important contribution to the transition project from charter company to scheduled service company and partial implementation thereof. Show less