Fernando Vasconcelos Email & Phone Number

Lisbon, Portugal

• Marketing plan conception and execution
• Distributor network development

• Online site traffic analysis
• Contact with partners to deploy events
• Content management (online and offline)

• Conception and implementation of differentiated segmentation techniques
• Complex data analysis, presentation of results and recommendations on optimizations.
• Real Time campaign conception and implementation with Optimove platform.

• Commercial Director with responsibility over distribution and stand sales. Marketing Director with responsibility over budget, strategy and portfolio.
• Extensive experience on international licensing, working with brands such as Disney, National Geographic, BBC, Sony, Microsoft, Viacom among others encompassing rights negotiation, reporting, brand guideline control.
• Experience on selling content internationally for international editors such as Egmont, Bauer and Blue-Ocean including contract negotiation, contract elaboration, content delivery control among other duties.
• Sales analysis of Goody portfolio over time, brands, type of point of sale and other relevant optimization factors.
• Definition and implementation of product life cycle over the distribution channel. Creation of several strategies for redistribution optimization.
• Definition of the key aspects including agency briefing of major marketing campaign for new product launches undertaken by Goody.

• Marketing planning, new business evaluation, licensing negotiation.
• Marketing planning, operation and strategy. New business evaluation. Licensing negotiation.
• Experience on development, conception and management of large B2B projects (both print and 360ª including Digital and Video) on the scope of Content Marketing and Custom Publishing for brands such as McDonald’s, TMN.
• Development of partnership and joint venture with major portuguese media group (Media Capital)
• Responsible for the Relaunch in Portugal of Disney Comix with a major media campaign encompassing TV, Mupies, Internet, RP and Radio.

Marketing planning, operation and strategy for a large number of licenced specialized magazines (Microsoft, Future Publishing, Sony, Bauer, BBC, Disney)

• Teaching E-Marketing in International Marketing, Relationship Marketing and E-Management
• Teaching E-Marketing in International Marketing, Relationship Marketing and E-Management post graduation courses.
• Responsibility for the complete syllabus and pedagogic content of the mentioned modules.

• Conception and Development of a B2C networked based computer service company based on a network of freelancer operators
• Service Definition (types of covered services), Rules definitions for operators, Market research for definition of price
• Definition and implementation of Client acquisition strategy through partnerships
• Client and operator acquisition using Google Adwords

• Marketing direction with responsibility on planning and strategy of new product development. Responsibility on the development of a New Media Communication business unit.
• Responsible for the development of two of the most popular internet connection kits (dial up connections) for Clix (Sonae.com) and IOL (Media Capital)
• Responsible for the launch of two information and entertainment channels on Clix Portal (sonae.com) which set the mark on some innovative content like internet based direct transmissions or internet based series for.
• Conception of phone based interactive game for brand activation for Nestlé and for Sapo (Portuguese Telecom now Altice)

• Project Manager at CSGI - Computer Graphics Interactive Center. Consultancy and Project Planning on the deployement of large multimedia projects.
• Consultancy and project planning. Management of large multimedia projects.
• Conception of large technological development project for the Portuguese Shoe Industry submitted and approved in the framework of PEDIP II

Lisbon, Portugal

• Researcher in Computer Graphics with a focus on cross platform systems.
• Research on Computer Graphics with a focus on cross platform systems and visual programming languages.
• Participation in several Esprit research projects with industrial, commercial and other research institutes

Mba, Marketing

Master, Computer Science

Grad., Computer Science