Fernando Vázquez Del Mercado Guido Email & Phone Number

Mexico City, Mexico

CDMX

Dynamic strategist with proven experience in leading sales teams and exceeding objectives in competitive markets. Specialized in developing and executing effective business strategies to maximize growth and profitability. Expert in identifying market opportunities, strategic negotiation and managing relationships with key clients. Demonstrated ability to.

Ciudad De México, Distrito Federal, México

Responsible for leading, planning and coordinating the sales, marketing and technical support areas to promote document duplication and variable data printing solutions in the “high printing volume" market”; increasing the company sales revenue and profitability with healthy margins through the definition and implementation of Low-Budget High-impact sales.

México

Responsible for Lexmark´s printing solution sales of HW, SW, and supplies through certified dealers for a selected group of customers considered as “Key Accounts” not contemplated for direct Lexmark products and services sales; creating and implementing strategic market and end users demand generation programs.

Av. Javier Barros Sierra No. 555, Col. Santa Fe, CDMX 01210

Responsible for structuring and leading the corporate and SMB commercial area, defining and implementing the indirect sales model for a new “business” printer line, identifying target markets and main potential customers, creating and implementing loyalty programs for selected enterprise dealers.

Ciudad De México Y Alrededores, México

Responsible for the outsourced consultative printing selling of hardware, supplies, services, and solutions; negotiating with the different involved customer´s areas such as Finance, IT, users, and procurement to close important long term multi million Dollars opportunities.

Ciudad De México Y Alrededores, México

Responsible for the sales area of PCs and servers to customers with multinational presence to define and/or ensure agreed corporative pricing, models standardization, special terms and conditions compliance at all multi country involved customer’s locations.

Mexico City

Responsible for creating and leading a new PCs and servers corporate sales area specialized by industry sector, recruiting, training and developing internal sales and specialists team.

México

Responsible for the PCs consumer product line market share growth, defining local SKUs to be commercialized, pricing, products roadmaps, new products introduction; building key strategic business partners alliances; managing Compaq in store sales promoters.

Distrito Federal, México

Project Management and global bases for the development of systems integration concerns

Graduado, Licenciatura En Administración De Empresas

Diplomado, Programa De Formación Ejecutiva

Training of technical and Managerial abilities in the different company areas as well as the interdependence between them in order to be.