With over 15 years of experience in the fashion and luxury goods industry acquired across Europe and the Middle East, I have shaped the image of fashion and luxury brands through effective communications campaigns and broad marketing strategies. My expertise spans from strategic vision and original content creation, to events execution and communication budget management. In my career I have spearheaded many successful campaigns that helped shaping the image and desirability of brands such as Karl Lagerfeld and Valentino .My broad industry experience makes me excellent at press relations, working under pressure and juggling multiple projects at the same time, whereas my cross cultural exposure gives me the ability to prepare tailored plan of action with cultural sensitivity and emotional intelligence.