Fast growing privately-owned beauty group headquartered in Italy. Brands: Florence by Mills, Blake Brown, Tommy Hilfiger, Dolce & Gabbana, Chopard, Elie Saab, Zegna. ► Exponentially grew the US/Canada revenue in 3 years (x7) with a strong profitability.• Reported directly to the Group founder and Chairman on all top- and bottom-line (full P&L).• Built from scratch and led a team of 23 in sales, trade marketing and brand education.• Interim CFO in 2022, interim Brand CEO of Florence by Mills Winter 2022/23, interim COO Fall 2023.► SALES & BUSINESS DEVELOPMENT• Strengthened Florence by Mills thanks to a close and trustful relationship with Ulta.• Teamed up on Blake Brown, making the Blake Lively line the biggest hair care launch ever on record at Target.• Took over efficiently the Tommy Hilfiger Fragrance license from Estée Lauder in July 2022. – Created strong relationships with Belk, the Tommy Boutiques, the secondary market (Independents, TJ Maxx/Marshalls, Ross, Burlington, Nordstrom Rack). – Implemented a premiumization strategy to re-introduce the brand to Department Stores.• Successfully partnered with Dolce & Gabbana to take over the brand license from Shiseido in January 2023. – Directly ran the distribution with the secondary channel, Military and Independents in the US. – Successfully launched on Amazon Premium Beauty in May 2024, becoming the sole vendor and ending discounts. – Managed full distribution in Canada, dealing with Sephora, Shoppers Drug Mart, Hudson’s Bay and Jean Coutu.• Partnered with the key expert agencies Beauty Barrage (beauty advisors), Premium (planogram stores checks) and Accelerated Analytics (sell-out dashboards) to support and analyze the sell-out.► SUPPORT FUNCTIONS• Supervised and streamlined the Finance, Ops/IT and HR team of 22 to support the substantial business growth.• Led key projects in Finance (NetSuite), negotiated with 3PL’s, deployed 50 SPS Commerce EDI connections with retailers.

Premium bakery stores, tea rooms and restaurants. 10 locations in the US.• Implemented in 6 months a successful and profitable post-Covid omni-channel strategy and business model.• Developed a franchise business model and negotiated an ambitious business plan in 7 new states. • Built cost-effective support functions in finance, HR, with a huge focus in IT (POS Software Toast, Compeat Restaurant CRM, Shopify project), legal (new franchises) and Real Estate (renegotiation of the leases).• Successfully created an internal Digital team handling the e-commerce, SEO/SEM, and the social medias.

Beauty start-up: “on-the-go haircare in under 10 minutes”.• Co-founded and successfully launched a new beauty brand in 2 years.• Managed the brand positioning, branding, identity, and the packaging design.• Developed a curated line of 5 essential hair products.• Implemented a successful digital strategy (website, social media platforms, content, beauty influencers).• Surpassed the DTC industry ratios (conversion rate, returning customers) as a result of securing an online advertising strategy through Facebook/ Instagram, Amazon and Google/ YouTube. • Introduced the brand to Sephora, Ulta, SpaceNK, lululemon and SoulCycle for future retail distribution.• Fundraised through angel investors and created a long term relationship with VC/PE for future rounds.

Premium Hair Care Division► Led a national team of 26 in marketing, sales, customer service and brand education personnel. Reported directly to US CEO on all top- and bottom-line (full P&L) performance.► SALES• In under 2 years, rebranded haircare product line into a premium brand via more focused distribution. – In 2013, strategically closed 12% of low-end/-margin sales and repositioned in only high-end salons. – Reversed a past sales decline which resulted in exponential growth from 2014 to 2016.• Increased new doors by 26% in 2015 and grew average first order by 100%, improving exposure in places such as Barneys NY.• Executed an elite ambassador reward program.• Implemented MS Dynamics CRM, which streamlined customer engagement, follow up.► MARKETING• Created René Furterer Academy.• Opened a flagship salon in NYC (Madison/ 57th). • Secured spot on QVC Network featuring René Furterer’s Volumea Spray product. • Enhanced brand as a preferred hair product during New York Fashion Week by supporting 9 shows, including Perry Ellis, Brooks Brothers, Reem Acra, and The Row. • Organized 3 hair shows in NY and LA, each attended by 220+ high-end stylists. • Initiated digital strategy, rolled out on Amazon Premium Beauty, and surpassed the DTC goals.• Led website redesign and oversaw remarketing of FB page and Instagram.• Lissea chosen as a “must have beauty product” by Nicole Richie of Candidly Nicole for Birchbox.• Spearheaded US production of 3 new styling products to target US customer base.► LEADERSHIP• Drove top-line sales and employee earning potential through new performance-based bonus programs.• Restructured team, adding 80% new personnel in less than 2 years, resulting in maximized productivity.• Recruited key players from top competitors such as L’Oréal and Estée Lauder.• Empowered teams with tools, education, support, motivation, and leadership to achieve business goals.

US division of a multinational cosmetics and pharmaceutical company headquartered in France. Brands: Avène, Klorane, René Furterer. Group’s total global sales are $3B, with 10K employees. • Received international promotion and relocation from VP of internal audit (in France) to the US as CFO.• Provided financial and operational leadership for 4 business units (retail, salons, dispensing and pharma).• Developed a top-performing team of 17 (finance, logistics, customer service, IT, legal and human resources).• Created P&L dashboard to identify business gaps and pricing issues (rolled out to other subsidiaries).• Successfully deployed SAP Business One ERP in a 4-month deadline which improved overall operations. Deployed the Essbase and Hyperion reporting tools.• Implemented cost control for the plant in Henderson (NV). • Reduced logistics costs $2.2M (13.3% to 6%) by relocating 2 distribution centers from TN to a 3PL in Ohio.• Enforced EDI that increased on-time shipping rate to 99.5% and reduced damaged shipping 38%.• Optimized ordering by developing an iPad ordering tool for sales teams. Orders entered by 1:00 p.m. and shipped the same day – system allowed seamless process of ordering, invoicing, shipping and tracking. • Decreased admin cost 23% over 4 years by upgrading and training talent and reducing headcount. • Relocated US corporate office, streamlining workflow and gaining 20% more space at same lease cost.• Streamlined the legal organization with the merger of 5 subsidiaries. Optimized the taxes/NOL.

Created internal audit function in line with international standards and performed more than 100 audits. Developed group governance with enforcement from the audit committee. Mapped risks and executed compliance with LSF Act (SOX equivalent). Member of the steering committee for IFRS project. Executed M&A due diligence for efforts such as the sale of Physicians Formula ($81M revenue).

Audited various foreign subsidiaries and financial and operational processes.