A GOOD STORY CAN SAVE YOUR LIFETwenty years later I still remember that day. As a UN policy adviser in Santiago de Chile, I published a hit paper on land property rights. It got me an invite from a Venezuelan Think Tank to come and speak about it.I landed in Caracas prepared for a cozy discussion panel. Instead, a five-day program for diverse audiences across the country hit me over the head. And I was the only game in town.It started with a visit to the Minister of Land Reform. Again, perception and reality did not converge. The expected one-on-one discussion quickly turned into drama when the Minister lifted his massive body from his armchair and in a rusty voice commanded: “Vámonos”.Let's go? Where??An aide opened a door into a room with a large u-shaped table. Twenty military people in full brass and more men and women in formal attire were staring at me. The camera of a national TV Network in the back. We sat down at the head of the table, quick introduction, and the Minister announced with a lavish smile that now I would reveal how to end the century-old fight over land in South America.It was on that day when I realized the value of packing a good story. MORE STORY. BETTER CONTENT.I use that insight in everything I do. Story is particularly useful in today's world . A good story makes sense of it all. And meaning creates emotion and gets people to change. When you are competing for attention (and trust me, you are) and while everyone else is drowning in a sea of content, “story” is what you are looking for. Luckily for you, I can help with that. Since 2013. For corporations, SMEs and nonprofits.Get in touch. If your goal is to tell a tantalizing tale, we might just become friends.