Viking Europe is a global supplier of office products & services and single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.Responsibilities - Responsible for the development and roll-out of European marketing strategy and owning all (product) marketing activities for the categories Food & Catering, Cleaning & Hygiene, Furniture & Presentation, New Business Opportunities and Extended Assortment.- Managing vendors within the responsible product categories, coordinating the execution of mutual aligned marketing plans and making sure all conditional marketing funds are spend- Leading a team of product marketing executives and together developing and implementing new ideas, analyzing and optimizing current activities and ensuring growth of own product categories. - Coordinating the roll-out of product-, customer and mass campaigns while aligning with multiple departments including Creative, Search, Affiliate, SEA, E-mail and more

Viking Europe is a global supplier of office products & services and single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.Responsibilities & Achievements- Transform current customer journeys into relevant personalised experiences- Create marketing strategies for different and most important customer segments

Viking Europe is a global supplier of office products & services and single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.Responsibilities & Achievements- Online Optimization & Multivariate Testing- Improving guiding elements in order to help customers find the correct products- Developing playbooks and defining methods & guidelines of communication towards customers- Determining and defining promotional elements and product placement

Viking Europe is a global supplier of office products & services and single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.Responsibilities & Achievements- Developed the strategy for the Phones & Conferencing product group (including headsets, telephones and digital signage) in the business communication category - Monitored, coordinated and delivered the total introduction process of new products in alignment with customer requirements- Negotiated with suppliers concerning price, rebates and allowances, quality and delivery conditions for products- Determined and realized the optimal product selection and portfolio for different customer groups and defined new subcategories - Successfully implemented new brands and product groups in alignment with the category strategy

Viking Europe is a global supplier of office products & services and single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.Responsibilities & Achievements- Created compelling customer touch point assortments and materials that maximize profitable sales opportunities, customer growth and retention,- Defined, monitored and operated the online product strategy - Provided operational support for all web related merchandising activities in the furniture product category within the Benelux-DACH region- Defined and implemented a successful (chair sales campaign across Europe, targeted at multiple touchpoints including homepage, e-mail and books- Implemented several online projects and campaigns focused on improving sales, online assortment and customer reach

BanBao is a producer of educational building block toys that are sold in over 36 countries around the world. BanBao strives towards establishing a qualitatively progressive toy brand. A brand that will allow children of every age group to be introduced to toys that let them chase their dreams and which will contribute to their educational developmentResponsibilities & Achievements- Responsible for (online) design, front-end development and all internet marketing related activities including SEO, SEA and e-mail marketing- Implemented new SEO strategies and optimized all SEO campaigns- Successfully coordinated & co-created the international BanBao website

Yonego is a fast growing, well respected and award winning agency with a specific focus on ROI Driven Internet Marketing, from strategic to operational activities. Since 2003, Yonego services numerous medium-sized and corporate multinational companies generating millions of revenue. Yonego operates in 11 different countries with a result driven team of senior internet marketeers, working on ROI and innovative tooling.Responsibilities & Achievements- Created & optimized SEA campaigns for clients and internal projects. Activities included keyword research, setting up AdWords campaigns and bid management- Created Search Engine Optimization rapports for customers - Assisted in commercial copywriting, link management and conducting keyword analyses