Farah Siddiqi Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

• Create and execute on BMO’s retail value proposition and customer lifecycle journey strategies supporting customer acquisition, growth, and retention.• Lead the strategy and prioritization of marketing automated customer journeys and digital outreach initiatives that modernize the customer’s banking experience and elevate BMO’s distinctiveness in the marketplace.• Lead the design and prioritization of onboarding, cross sell, and retention customer journeys for multiple segments including Mass Affluent and Underbanked.• Partner with consumer research teams, conduct focus groups and surveys, and use actionable data-insights to inform strategic journey design and development.• Partner with Marketing Analytics to develop Power BI program performance dashboards.• Oversee the execution of the lifecycle marketing journeys working closely with marketing managers and key stakeholders to ensure seamless delivery.• Lead monthly performance updates to executive leadership and provide recommendations on future initiatives aligning to US P&BB goals and strategic priorities.

Chicago, Illinois, Us

• Managed the Sanctions Compliance strategic product roadmap and communicated updates to leadership in partnership with the Strategy Director.• Analyzed market changes related to AML systems and technology in response to evolving regulatory mandates. Presented executive summary, key-findings, and recommendations to executives.• Led cross-functional teams to drive customer data enhancement and system migration initiatives working closely with product owner and technology team.

Chicago, Illinois, Us

• Managed and executed strategic digital channel initiatives of new online banking features and functions.• Led online statement product development and marketing initiatives that drove paperless adoption by over 20% in three years. • Partnered with Marketing to review and refine their campaign proposals to drive digital adoption and usage, and support the release of new products and enhancements.• Collaborated with the Call Channel and cross-functional teams to identify impacts to their areas and develop change management plans supporting the multiple releases. Oversaw execution of all online banking change management plans. • Responsible for Online Banking internal announcements for releases, and product and service updates.

Chicago, Illinois, Us

• Assisted with product design, delivery strategies, and marketing campaigns for retail savings and money markets. • Managed pricing on $15 billion in retail and small business deposit portfolios. Led weekly pricing meetings and conducted and presented analysis to support interest rate change recommendations to senior management. • Worked on the pricing harmonization strategy effort for BMO Harris Bank’s newly‐combined Legacy Marshall & Ilsley (M&I) and Harris deposit portfolio of over $40 billion that improved interest income by over $10 million. • Led product development and implementation for the restructuring of the retail savings product suite and pricing strategy, introducing the new Harris Select Money Market product.

Chicago, Illinois, Us

• Assisted with design, implementation, and management of the retail debit card strategy that contributed to a 40% increase in debit card revenue over a 3 year period. • Developed and provided day‐to‐day oversight of the first and highly successful debit card rewards program resulting in 20% increase in revenue in the first year. • Managed the credit card vendor relationship and consumer credit card portfolio. Provided training and support to regional sales managers to help drive branch and call channel sales.

New York, Ny, Us

• Expanded book of business by 100% in six months. • Educated 2400 consumers on successful banking, retail and retirement products and piloted innovative marketing strategies and promotional ideas.

Master Of Business Administration - Mba

Bachelor’S Degree, Economics

Education record