Brazilian professional with over 7 years of experience in software testing, currently residing in Australia since February 2019. I am pursuing a "Data Analytics" and have been working as a Data Analyst since 2021, aiming to advance my career as a data scientist.I began my career in software testing in 2012, specializing in POS/TEF/EMV/MTIP and automation. After nearly two and a half years, I joined a consultancy, managing test flows across domains like medical consultation management systems, workflows, e-commerce apps, and the state court system of Piauí in Brazil. Following five years as a Test Analyst, I transitioned back to the Payments sector as a Test Architect. Until December 2018, I worked on a major project focusing on "Outgoing" and "Incoming" transactions for the Brazilian payment network, ELO. My responsibilities included certifying partners (Accreditation, Facilitator, GDS/IATA, and Issuer), as well as architecture and testing (chargeback, fraud warning, arbitration, and compliance).Since 2021, I have been working as a Data Analyst at a marketplace company specializing in phone accessories. My mission is to transform data into actionable insights that drive strategic decisions and optimize the company's operations. My key responsibilities include:Data Collection and Integration: Gathering and integrating data from e-commerce platforms, CRM systems, sales, marketing, and social media.Sales and Market Trends Analysis: Monitoring sales trends and product popularity, identifying consumption patterns and seasonality.Customer Behavior Analysis: Segmenting customers based on demographic and behavioral data, and performing churn analysis to identify risks.Price Optimization: Developing dynamic pricing strategies to maximize profit margins and market competitiveness.Marketing Campaign Analysis: Evaluating the effectiveness of marketing campaigns, analyzing ROI across different channels, and optimizing future campaigns.Competitive Analysis: Monitoring and analyzing competitors to identify opportunities and threats, collecting data on products, prices, and marketing strategies.Reports and Data Visualizations: Creating clear and informative reports and dashboards for stakeholders using tools like Tableau, Power BI.Forecasting and Planning: Utilizing predictive analysis techniques to forecast future sales, assisting in inventory and operations planning.Continuous Improvement and Automation: Identifying process improvement areas and implementing automated solutions to increase efficiency and personalize product recommendations.