Giorgia Bellante Email & Phone Number

Frankfurt Rhine-Main Metropolitan Area

Frankfurt Am Main, Hesse, Germany

• Main Tasks:
• Monitored competition and industry trends to identify growth opportunities in cooperation with KAMs;
• Developed international marketing campaigns and promotional strategies based on product features(consumer and premium brand), targeted markets, and retail characteristics and analyzed results and KPIs;
• Engaged in GTM strategies for 3 new product launches (Emma/Dunlopillo Motion);
• Coordinated POS roll-outs with planograms and procurements of display materials;
• Projects planning for exhibitions to acquire new prospects and consolidate current relationships;

Francoforte Sul Meno, Assia, Germania

• Main Tasks:
• Prospected, converted and managed wholesalers' partners also in the FMCG industry;
• Organized in-person meetings with potential and actual retailers throughout Italy;
• Negotiated commercial offers&contractual terms and defined selling pricing and margins;
• Monitored wholesaler’s performance by creating quarterly and annual KPIs and goals;
• Determined&negotiated budget and content for OOH ad. campaigns and POS set-up and shelf space;

Francoforte Sul Meno, Assia, Germania

• Since July 2019, I have been in charge of the creation of the Emma offline channel for the Italian market: by investigating the offline sector of mattress wholesalers in Italy, in September 2019 we launched the “Emma”.
• Conducted a comprehensive investigation of the offline retail landscape in Italy including consumer behavior-, market trends-, and competition-analysis;
• Developed a strategic plan for introducing the offline channel based on a thorough understanding of the company's strengths and weaknesses in the market;
• Devised and built up an infrastructure to support the new channel of operation, including processes and systems for inventory management, logistics, and customer support.

Bologna, Italia

• FROM STUDENTS TO STUDENTSI had the opportunity to work as a tutor for international students enrolled at the bachelor's degree in Business and Economics. Main Tasks:
• Coordinated the annual project “First Year/Semester@Buenos Aires Campus”: o Managed and supervised the enrolment process of 60+ international students; o Designed as the point of contact for the students during their.
• Facilitated incoming international students (e.g., learning agreements, bureaucratic procedures);
• Supported 5+ promotional events and conferences for the Programme.

New York City, Stati Uniti

• Main Tasks:
• Researched market trends for potential investors;
• Scouted 30+ foreign prospects and briefed ICE´s management on the new contacts created;
• Coordinated the ICE’s agenda for newly found prospects and prepared profiles' portfolios;
• Created and updated interconnected databases for the investment desk;
• Edited the ICE's communication materials for external and internal institutional events.

Catania, Italia

• I investigated the differences between B2B and B2C industries in terms of marketing and branding actions adopted which usually is not the object of study in marketing at the University. I focused my attention on.
• Analyzed the marketing and branding strategies in B2BvsB2C industries;
• Readapted the branding campaign for a microprocessor within ST´s product portfolio;
• Proposed new branding strategies for upcoming launches eventually investigated.

Master Of Science (M.Sc.) Business Administration And International Management, Curriculum In Strategy And Entrepreneurship, 110/110 Cum Laude

CLAMDA-IM International Management 2 years Master's Degree Programme at the University of Bologna entirely taught in English. Programme.

Bachelor Of Science (B.Sc.) Business Administration, Business Administration And Management, General, 100/110

DEI- Department of Economics and Business- UniCT Programme Overview: http://www.dei.unict.it/en Majoring in Strategic Management.