Giorgia Bellante Email & Phone Number

Frankfurt Rhine-Main Metropolitan Area

Frankfurt Am Main, Hesse, Germany

Main Tasks:• Monitored competition and industry trends to identify growth opportunities in cooperation with KAMs;• Developed international marketing campaigns and promotional strategies based on product features(consumer and premium brand), targeted markets, and retail characteristics and analyzed results and KPIs;• Engaged in GTM strategies for 3 new product launches (Emma/Dunlopillo Motion); • Coordinated POS roll-outs with planograms and procurements of display materials;• Projects planning for exhibitions to acquire new prospects and consolidate current relationships;• Managed supplier relationships with creative agencies and operating partners, negotiated prices andenhanced a centralized fulfillment warehousing system for the POS inventory.

Francoforte Sul Meno, Assia, Germania

Main Tasks:• Prospected, converted and managed wholesalers' partners also in the FMCG industry;• Organized in-person meetings with potential and actual retailers throughout Italy;• Negotiated commercial offers&contractual terms and defined selling pricing and margins;• Monitored wholesaler’s performance by creating quarterly and annual KPIs and goals; • Determined&negotiated budget and content for OOH ad. campaigns and POS set-up and shelf space;• Audited client’s financial balances, trading conditions and payment terms;• Surveyed offline buying trends and retailers’ selling behaviors to optimize sales;• Launched new offline-exclusive product selections and defined the USPs;• Devised company-wide operational improvements aiming to create a solid retail channel infrastructure;• Presented strategies, reports and channel progress data to the C-level management and during cross-team discussions.

Francoforte Sul Meno, Assia, Germania

Since July 2019, I have been in charge of the creation of the Emma offline channel for the Italian market: by investigating the offline sector of mattress wholesalers in Italy, in September 2019 we launched the “Emma” brand through retailers.Main Tasks:• Conducted a comprehensive investigation of the offline retail landscape in Italy including consumer behavior-, market trends-, and competition-analysis;• Developed a strategic plan for introducing the offline channel based on a thorough understanding of the company's strengths and weaknesses in the market;• Devised and built up an infrastructure to support the new channel of operation, including processes and systems for inventory management, logistics, and customer support.

Bologna, Italia

FROM STUDENTS TO STUDENTSI had the opportunity to work as a tutor for international students enrolled at the bachelor's degree in Business and Economics. Main Tasks:• Coordinated the annual project “First Year/Semester@Buenos Aires Campus”: o Managed and supervised the enrolment process of 60+ international students; o Designed as the point of contact for the students during their whole permanence abroad; o Performed the programme’s administrative procedures and supervised the annual budget; • Facilitated incoming international students (e.g., learning agreements, bureaucratic procedures);• Supported 5+ promotional events and conferences for the Programme.

New York City, Stati Uniti

Main Tasks:• Researched market trends for potential investors;• Scouted 30+ foreign prospects and briefed ICE´s management on the new contacts created; • Coordinated the ICE’s agenda for newly found prospects and prepared profiles' portfolios;• Created and updated interconnected databases for the investment desk;• Edited the ICE's communication materials for external and internal institutional events.

Catania, Italia

I investigated the differences between B2B and B2C industries in terms of marketing and branding actions adopted which usually is not the object of study in marketing at the University. I focused my attention on analyzing the branding campaign of the product/microcontroller “STM32” with the intent to find new branding strategies realizable from the Company. These have eventually been the object of my B.Sc. final dissertation.Main Tasks:• Analyzed the marketing and branding strategies in B2BvsB2C industries; • Readapted the branding campaign for a microprocessor within ST´s product portfolio; • Proposed new branding strategies for upcoming launches eventually investigated.

Master Of Science (M.Sc.) Business Administration And International Management, Curriculum In Strategy And Entrepreneurship, 110/110 Cum Laude

CLAMDA-IM International Management 2 years Master's Degree Programme at the University of Bologna entirely taught in English. Programme.

Bachelor Of Science (B.Sc.) Business Administration, Business Administration And Management, General, 100/110

DEI- Department of Economics and Business- UniCT Programme Overview: http://www.dei.unict.it/en Majoring in Strategic Management.