Giacomo Cattaneo Email & Phone Number

Zürich, Zh, Ch

Zurich, Switzerland

Investing in the leaders of tomorrow, creating a future of food that is tastier, more nutritious and more sustainable.

Advising ProSeed on their validation journey across market desirability, financial viability and technical feasibility. Together, we build a successful go-to-market strategy for amazing brewer spent grains ingredients sourced from Switzerland.

Advising Fabas on their validation journey across market desirability, financial viability and technical feasibility. Together, we build a successful go-to-market strategy for amazing soy-based ingredients sourced from Switzerland.

Zurich, Switzerland

𝗜𝗚𝗡𝗜𝗧𝗜𝗡𝗚 𝗚𝗥𝗢𝗪𝗧𝗛. Faced with stagnant ideas and lack of acceleration, I spotted the hidden gems with the most potential and scaled them up into thriving businesses:- 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝘄𝗼𝗿𝗹𝗱-𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 - sustainable proteins and fibres from upcycled brewer's grains - as a validated business at scale, delivering a 90% carbon footprint reduction and a 5.8-year payback period.- 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞𝐝 𝐚 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧… Show more 𝗜𝗚𝗡𝗜𝗧𝗜𝗡𝗚 𝗚𝗥𝗢𝗪𝗧𝗛. Faced with stagnant ideas and lack of acceleration, I spotted the hidden gems with the most potential and scaled them up into thriving businesses:- 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝘄𝗼𝗿𝗹𝗱-𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 - sustainable proteins and fibres from upcycled brewer's grains - as a validated business at scale, delivering a 90% carbon footprint reduction and a 5.8-year payback period.- 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞𝐝 𝐚 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 initiative into a thriving new venture. Established a clear vision, PnL, annual budget of up to $1 million, pilot facilities, and secured $30 million investment for a large-scale facility in Belgium.𝗟𝗘𝗔𝗗𝗜𝗡𝗚 𝗠𝗔𝗩𝗘𝗥𝗜𝗖𝗞𝗦. When innovation stalled due to uncertainty and resource constraints, I assembled a fearless and independent task- force, driving execution with agility and cost-effectiveness:- 𝐋𝐞𝐝 𝐚 𝐒𝐖𝐀𝐓 𝐭𝐞𝐚𝐦 of 7 cross-functional experts, adept at balancing urgency and adaptability, known for its high-trust, resilience and efficient use of limited resources to tackle global challenges head-on.- 𝐏𝐢𝐨𝐧𝐞𝐞𝐫𝐞𝐝 𝐚𝐠𝐢𝐥𝐞 project management approach as first in AB InBev globally, including Scrum and Design Sprints.𝗕𝗥𝗜𝗗𝗚𝗜𝗡𝗚 𝗧𝗘𝗖𝗛 𝗧𝗢 𝗠𝗔𝗥𝗞𝗘𝗧𝗦. Amidst complex tech and market landscapes, I designed and executed a clear vision align tech solutions with real market problems for an effective go-to-market strategy:- 𝐋𝐞𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 through 50+ successful NPD partnerships and launches across emerging start-ups and industry leaders, with solutions displaying +70% purchasing intent vs. market incumbents, covering 75% of our forecasted production facility capacity at 9’000+ tons of brewer saved grains. Show less

Zürich Area, Switzerland

I lead projects that valorize the brewing co-products into nutritional and functional food ingredients, merging circularity with customer-centric and agile innovation. This role evolved in the founding of EverGrain (see above)

Zürich Area, Switzerland

- Consulting on human-centered innovation, design thinking & lean start-up.- Led multiple accounts projects on consumer insights, rapid prototyping, user testing , innovative culture, innovation strategy and process.

Zürich Area, Switzerland

- Consulting on competitive advantage via circular design & business models.- Led multiple accounts projects on material side-streams value assessment, upcycled product development, circular economy strategy.

Struer, Denmark

Department Of Management, Technology & Economics - Chair Of Entrepreneurship

Greater Boston Area

Zurich

Promoting women entrepreneurship in Switzerland

Msc, Management, Technology & Economics

MSc Thesis: "Technology Intelligence: a review and a frame of reference" - TIMES 2012 (Tournament in Management and Engineering Skills).

Doctor Of Philosophy (Phd), Innovation Management

Doctoral Thesis: "How does an orchestra learn to play jazz? Essays on emergent change from innovation at Bang & Olufsen" - Joint research.

Bsc, Mechanical Engineering

Bachelor Thesis: "Corporate Spin-offs in the Swiss Biopharmaceutical Industry: Description and Analysis of Motivations, Structure.