Gregory Tobin Email & Phone Number

Plainfield, New Jersey, United States

A vibrant Catholic publishing, parish-renewal services provider and ministerial community incorporated as a nonprofit organization and affiliated with the Archdiocese of Newark.

Greater New York City Area

Led 80-year-old $25 million multi-division organization that translates, publishes, and distributes AA literature, manages AA’s intellectual property and licensing in more than 100 languages, and provides information about AA to AA groups and the general public in the US and Canada. Reported to and manage relations with 2 Boards. Oversaw 90 employees.• Envisioned, gained support for, and implemented historic cultural changes. Established strong leadership team. Empowered, educated, and promoted staff through an internal development program. • Increased diversity of organization, especially increasing number of women and people of color in leadership.• Oversaw 3 successive budget surpluses, stemming from record levels of revenue from publishing sales and member contributions and from tight expense controls. • Increased publishing income through introducing new titles, strengthening backlist sales, updating digital platforms, and aggressively implementing comprehensive audio book publishing program. Exponentially increased translations and licenses. • Preserved and protected corporation’s intellectual property, trademarks, and registrations by instituting vastly more effective licensing and IP administration systems.• Expect break-even FY20 finances through tightly managed spending, restructuring, regular communications to AA members that generate increased contributions, and early retirement plan.• Led organization through seamless adaptation to COVID-19 pandemic working conditions, including cancelling July 2020 International Convention with expected 55,000 attendees.• Transformed and modernized organizational management by eliminating outmoded systems and instituting best practices in every area, including finance, risk, contracts, and project management. • Improved multi-channel communications to reach communities in need by creating Communications Services Department, introducing a YouTube channel and an app for locating meetings.

New York City Metropolitan Area

Led all aspects of publishing operation, overseeing publication and distribution of 1200+ SKUs. Managed 22 full-time employees plus consultants and freelancers.• Generated record revenue of approximately $15 million, highest in organization history.• Introduced digital distribution of A.A.W.S. catalog of 12 core book titles in three languages. • Deployed 2 A.A.W.S. Online Bookstore e-commerce sites, 1 for bulk/wholesale orders and 1 for general consumers; e-commerce accounts for more than 80% of total literature sales.• Supervised redesign of aa.org website in 2013-2014, which has become primary communication vehicle internally (within the A.A. Fellowship) and externally (public information about A.A.).• Initiated and oversaw publication of beautifully produced 75th anniversary commemorative facsimile edition of first printing, first edition of Alcoholics Anonymous; 250,000+ copies sold to date.• Instituted budget controls and authority matrix to ensure meeting expense targets.

New York City Metropolitan Area

Led a division of 55 professional employees, overseeing all aspects of complex and growing institution’s fundraising, communications, marketing, alumni relations, and government and community relations in support of strategic plan and University mission. Directed annual operating budget of approximately $5 million and annual fund-raising budget of approximately $10 million.• Engaged University’s Board of Regents in fundraising and brand building by ensuring flow of communication. • Initiated planning for future capital campaign with new wealth screening and feasibility study; solicited proposals and selected consultants/outside counsel for 7-year campaign (with President and Executive VP). • Increased fundraising and stewardship capacity by nurturing development officers and improving systems. • Successfully achieved unity among all departments of Division, and enhanced reputation of Division within University. • Repaired critical relationships among varied constituencies by leading brand-building and marketing initiatives in collaboration with undergraduate and graduate divisions. • Achieved higher alumni engagement goals through renewed outreach and fundraising efforts.

New York City Metropolitan Area

Managed 18 full- and part-time staff to advance University’s mission via communications and marketing.• Developed and executed University’s annual strategic integrated communications plan.• Published Seton Hall Magazine, the quarterly alumni journal with circulation of 85,000.• Initiated branding research to support new image campaign for the University.• Generated more and better coverage in all media; initiated Facebook and Twitter media relations.

New York City Metropolitan Area

Managed department of 6-8 staff and numerous freelancers and vendors that produced more than 500 print publications and 3 magazines per year. Edited capital campaign and recruiting materials. Supervised design and distribution of journals, enrollment materials, booklets, and programs.

New York City Metropolitan Area

Speechwriter, researcher, and editor for President of the University. Oversaw communications projects for Office of the President. Created executive messaging to support University’s mission and President’s vision. • Led team that won two 2009 CASE Accolade Awards for public relations and publications.• Edited and published two books for the University.

Newark, New Jersey, United States

Chief editor and general manager of the primary print and digital communications vehicles of the 1.4 million-member Roman Catholic Archdiocese in Newark, including The Catholic Advocate biweekly newspaper, the Spanish-language monthly newspaper, and the annual directory.• Edited award-winning biweekly newspaper with peak circulation of 115,000, third largest in the US.• Increased paid circulation and ad revenues by 10% and reduced substantial operating deficit.

New York City Metropolitan Area

Managed division of 40 people producing hardcover, trade paperback and mass-market products, 125-140 titles per year. Oversaw editorial, subsidiary rights, copywriting, and contracts departments. • Expertly handled negotiations at $1 million-plus level.• Acquired national bestsellers.

New York City Metropolitan Area

Managed the most prestigious general-interest book club in the world, with 1 million+ total members. Collaborated closely with marketing, production, and finance. Member of senior management committee. Led team of 30+ employees. Public media spokesman for BOMC.• Oversaw all acquisitions of some 500 titles per year including many bestsellers, with increased levels of profitability each year.• Expertly handled publisher and agent relationships and negotiations at $1 million-plus level.• Forged strategic alliances with National Geographic Society, Merriam-Webster/Encyclopedia Britannica, and other organizations.• Chaired Book-of-the-Month Club, Inc. editorial board for 4 years.Vice President and Editorial Director, Quality Paperback Book ClubDirected creative and marketing aspects of business; focused on acquisitions and publishing original titles. Supervised staff of 5 editors.• Directed Club through its most profitable years, offering 300+ titles per year to membership base of approximately 1 million. • Co-founded and supervised company’s most successful new business venture, One Spirit Book Club, profitable after first year of operation, and winning Time, Inc. President’s Award.

New York City Metropolitan Area

Managed department that published 90+ titles per year, primarily mass-market fiction, including national bestselling series.• Contributed significantly to profitability of Bantam Books by landing national bestsellers from award-winning authors such as Loren D. Estleman, Allan W. Eckert, Don Coldsmith, Robert Vaughan, and Terry C. Johnston.• Acquired reprint rights for Pulitzer Prize-winning and bestselling Fortunate Son by Lewis Puller, Jr.

Bachelor Of Arts, Philosophy

Master Of Arts (M.A.), Theology

Received John Paul II Medal for Academic Excellence

Dmin, In Process

Education record

Master Of Arts - Ma, Theology/Theological Studies