Grace L. Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

- Revamped the customer lifecycle journey, pinpointing growth areas and quick wins, yielding a 0.33% surge in gross bookings without any budget.- Collaborated with deployment and solutions teams, globally streamlining campaign modules, slashing deployment time from 5+ hours to 2 minutes.- Proficiently sourced raw databases to build dashboards, enhancing efficiency for global campaigns.- Developed and executed end-to-end CRM strategies to acquire, engage, and retain users, using marketing automation tools for content strategies enhancing customer retention and acquisition.- Led creation and execution of impactful email marketing campaigns, meeting business goals for assigned workflows, while monitoring and optimizing critical campaign metrics.- Served as the customer voice and CRM expert, collaborating closely with cross-functional teams including data science, market research, and analytics to drive consumer insights for lifecycle marketing.- Designed and launched complex automated campaigns in collaboration with deployment, content, and creative teams, utilising both internal and external tools.- Played a pivotal role in documenting findings, paving the way for regional and global growth, while ensuring on-brand and impactful communications in partnership with product, operations, communications, and business development teams.

San Francisco, California, Us

- Improving the existing Driver onboarding funnel with CRM, resulting in stat sig +13.45% conversion rate, +32.12% incremental gross bookings and 4 day reduction time-in-funnel.- Identifying areas of opportunity to the Driver acquisition funnel and running A/B tests, resulting in stat sig +101.55% conversion rate, +262.57% incremental gross bookings and +254.94% driver supply hours.- Orchestrated a 2.4x increase in first trips for Uber Pet through targeted segment analysis, resulting in 51% additional trips and 76% more GBs in a highly successful campaign.- Oversee all CRM campaigns for Uber’s Mobility (Riders and Drivers) business in APAC.- Working closely with regional business stakeholders in developing the regional CRM strategy to meet KPIs.- Regular engagement with the Global CRM team and the Regional operations team in APAC to ensure alignment on initiative/campaigns. - Plan, execute and measure key CRM campaigns across email, push, in-app and SMS.- Run coordinated experimentation and A/B tests that will generate the insights of tomorrow and present back to the business.

Bella Vista, Nsw, Au

Working in the BTL Services Acquisition team, looking after Insurance, Telco & Credit/Gift Cards:- Identify targeting opportunity to increase audience size by 39% for Car Insurance acquisition and drove an uplift of 232% in incremental policy sales. - Managed the first Gift Card campaign launch from plan to execution, exceeded target by 700%.- Create test-and-learn plans for our BTL email comms and Rewards offers to members and leveraging 1st party data to make informed decisions (unsold quotes, acquisition, winback and cross-sell)- Executing end-to-end campaigns (in digital, email, app, push notifications and direct channels) that require multiple stakeholder engagement, and approval across multiple teams including Brand, Legal and Compliance.- Optimising campaigns to improve targeting and data selection to meet CPA.- Building business cases for upcoming campaigns with offers and targeting recommendations to present back to the leadership team.- Create results dashboards using Google Data Studio to provide a snapshot on acquisitions across all Services campaigns.

Bella Vista, Nsw, Au

- Leading a Group Wide Offer (similar to Click Frenzy) for BTL and becoming a SME as it was a successful campaign and drove over $1M+ in incremental sales in 24hrs. - Relaunch the loyalty program for BIG W and hit the stretch sales target by 33%.- Working with a limited budget, ability to reach out to partners to launch campaigns to drive sales whilst reducing cost. Generated $750k with zero cost to the business.- Utilising 1st party Rewards data and Quantium purchase data to deliver personalised campaigns/offers to members (high value, share of wallet (SOW), local combat, category, engagement, seasonal campaigns)- Creating proposals and working in partnership with SONY and Disney to launch campaigns to drive engagement and incremental sales.- Design, implement and manage a successful plan and contact strategy end-to-end – delivering targeted BTL campaigns and offers, across multiple segments, and a variety of channels, to drive product, category and local combat sales.- Track and understand the overall team financial goals, including return on investment.- In-depth understanding of customer needs, competitor activity and leading-edge customer response tactics. - Insights driven approach to campaigns - to identify opportunities, and improvements to drive incremental customer and business value.- Create a culture of disciplined innovation and continuous improvement.- Ensure alignment with key stakeholders and functions when building marketing strategies including ensuring category, buying and commercial teams are engaged as required.

Sydney, Nsw, Au

Working in the Group Marketing Acquisitions team:• Provide support to national, regional and local acquisition campaigns across our metro Mastheads (The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser), our national Masthead (The Australian) and our regional titles.• Plan and execute digital marketing strategies across all regional mastheads.• Manage the migration of all regional shopfronts to a new and improved shopfront experience (improving the customer journey). • Managing the digital elements of cross-channel campaigns at a national level (ATL & BTL).• Managing internal stakeholders (regional based marketing teams) and external suppliers (creative and media agencies).• Management of our tagging and tracking framework, SEM, SEO, display advertising, landing page development and A/B testing.• Provide support to the business decision making process by delivering insights and reports via Adobe Analytics.• Managing landing page design and builds coupled with a thorough understanding of best practice usability, customer experience and user experience design.

Sydney, Nsw, Au

Working in the Customer Relationship Management (CRM) team in Group Marketing, my responsibilities include:• Utilise relevant insights and be customer centric in thinking.• Liaising with media and creative agencies to set up campaigns ATL & BTL.• Deliver testing, targeting and personalisation activity across paid, owned and outbound activity and optimise to improve conversion rates• Assist in the creation and execution of the customer experience and conversion optimisation strategy• AB and multivariate testing• Assist with the implementation and execution of the national acquisition strategy.• Brief media, internal stakeholders, evaluating concepts/media schedules and complete post campaign evaluations• Assist with day to day budget including paying invoices on time.• Support development of business cases to quantify opportunities related to growth initiatives• Assist with developing new opportunities through emerging platforms and using multiple data sets• Work collaboratively with multiple teams to define shared audiences for the delivery of seamless customer experiences• Contribute to projects and initiatives i.e propensity modelling• Deliver analysis and recommendations to assist with the optimisation of campaign activity• Work closely with the team to build and grow the conversion/acquisition strategy and campaign analysis to drive subscription growth• Provide actionable insights across marketing channels to the business.• Provide insights and optimisation opportunities via data analysis

Tokyo, Jp

Working across the following clients:- Mantra- Peppers Group- SOUL (Seaduction) - David Jones - Bell Direct- My Food Bag- Raising Children Network (RCN)- Carnival Cruises- BT Financial Group- King LivingI have provided and assisted in the following (but not limited to):- Successful site migration- On-page and off-page SEO recommendations (white hat)- Technical audits- 301-redirect mapping- Keyword research and mapping- Benchmark report - Trends analysisOn top of my workload, I organised and managed the Grass Roots Program in collaboration with Google initiative. This was the first program of its kind and the overall goal of this event was to drive graduates or soon-to-be graduates into the company and create awareness about the company/network. I managed the following:- Liaising with top universities to promote the event through their social media channels.- Promoting the event through paid search, social media & through graduate portals.- Promoting the event in front of students in lecture theatres.- Managing the sign-up RSVP page and marketing collateral.- Sending out communications pre- and post- event.

Botany, Nsw, Au

Liaise with internal and external stakeholders and large clientele. Co-ordinate and report on Search Engine Optimisation campaigns.Successfully achieving page 1 ranking for clients with proper SEO configuration.Achieved first page ranking for clients after being penalised by Google and removed from the Google Index.Co-ordinate paid on-line advertising, including Google Ad Words / Remarketing, Facebook Ads, Linkedin Ads.Administrate EDM and Autoresponder campaigns.Set-up and run Social Media accounts.Project management.Event coordination (Marketing Dentistry).Support the project managers in the company.

North Sydney, New South Wales, Au

Liaising with global pharmaceutical companies Liaise with all internal stakeholders: web developers, designers, medical writers and management Preparation of monthly reports to clientsProviding support to the Project Manager by liaising with the clients and all stakeholders involved on the projectRepresenting the company at industry conferences interstateDealing with inquiries from membersManaging the rewards programmeAssist with the production of content (modules, videos) Ability to prioritise when working on multiple tasksDay to day administration supportStrong attention to detail with good organisational skillsA ‘can do’ attitude, resourcefulAbility to get along with people (clients, members, suppliers, staff)Excellent verbal and written communication skills are imperativeExcellent computer skills: Microsoft Office SuiteAbility to adapt to new software programs quickly

Bachelor Of Social Science And Policy, Marketing

Marketing Analytics And Insights

Marketing