G. Martinez

G. Martinez Email and Phone Number

Dynamic professional with 30+ years experience in Product Development, Innovation, Global Sourcing & Retail Strategies focused on the creation of new products & brands and selling those into Retail, e-com and Wholesale. @ Equity Sales & Marketing
G. Martinez's Location
Atlanta Metropolitan Area, United States, United States
About G. Martinez

Comprehensive, results-driven and dynamic career at start-ups, F-1000 companies and retailers with sales ranging from $2 Million to $100B+ in high visibility roles of increased importance with P/L responsibility ranging from Founder, to Director, Managing Director, V.P. of Product Development, CMO, COO for B2B and B2C companies.Have led US and Global teams consisting of sales/business development, product managers, designers, engineers, marketers and others for the Definition, Design/Development, Launch and Sale of products (made in China, Japan, Thailand, Mexico and USA) to Club, DIY, Hardware, Home, Mass Retail, Specialty, dot.com and wholesale channels, leading to ~$900+ Million (wholesale) in sales in my career thus far. Experienced in sectors such as Appliances, Bath, Consumer, Electrical, EV Chargers, Fitness, Hardware & Tools, Home Decor, Lawn & Garden, LED Lighting, Luxury Indoor/Outdoor, Medical Devices, Office, Outdoor Patio, Portable Power Products, Smart/IOT, Sporting Goods, Toys, Vacuums. Industrial Designer (Product Design), graduate of the prestigious Art Center College of Design in Pasadena, CA. MBA - Innovation Management candidate at University of Phoenix. PERSONAL HIGHLIGHTS:- Innovative and emphatic "Right & Left Brain" thinker. - Exceptional Collaborator, Presenter, Motivator and Servant Leader fostering results.- Linear and lateral leader capable of steering projects, programs and divisions to profitable results.- 59 US & Global Product Launches sold at retail and wholesale thus far.PERSONAL INTERESTS:- Spending time with my family.- Design, Retail Insights, Innovation, Business, World Topics.- Travel & Learning about other cultures.- Sunrises & Sunsets!

G. Martinez's Current Company Details
Equity Sales & Marketing

Equity Sales & Marketing

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Dynamic professional with 30+ years experience in Product Development, Innovation, Global Sourcing & Retail Strategies focused on the creation of new products & brands and selling those into Retail, e-com and Wholesale.
G. Martinez Work Experience Details
  • Equity Sales & Marketing
    Chief Operations Officer
    Equity Sales & Marketing Sep 2022 - Present
    Chief Operations Officer. Oversee Product Development, Global Sourcing and Supply Chain Management. 30+ years of combined experiences in global sourcing, product development, branding, marketing, and selling across multiple channels. Vast experience and relationships in global sourcing, product development, branding, marketing, and sales/business development. Oversee a portfolio of global manufacturers in Asia,Mexico, Latin America with key stakeholders and relationships that have taken years to cultivate.
  • Strateegus
    Ceo
    Strateegus Feb 2022 - Aug 2023
    Strateegus focuses on the creation of sales and new product strategies aimed at on-boarding customers into Omni-Channels. Strategic services focus on the cohesive integration of Sales strategies, Branding, Marketing, Product Design & Development, Innovation & Ideation, Packaging & Merchandising and Global Sourcing. Product categories include Bath, Consumer, Fitness, Hardware/Tools, Medical, Sporting Goods, and Toy categories for products sold at Club, Mass Retail, DIY, Hardware, Farm & Fleet, Grocery and Online channels.
  • Leedarson Group
    Director, Retail Sales/Marketing/Innovation & Design-North America
    Leedarson Group Jun 2020 - Feb 2022
    Responsible for creating and leading Sales strategies, inclusive of product development, pricing, packaging & merchandising to penetrate Club, DIY, Mass, and dot.com channels targeting C-suite executives, DMM's, Buyers, PDM's and others at Club, DIY, Mass, and dot.com channels to foster customer engagement and new business opportunities.
  • Boost Lighting & Smart Home, Inc.
    Chief Marketing Officer
    Boost Lighting & Smart Home, Inc. Oct 2018 - May 2020
    BOOST Lighting, Inc. is the US division of an OEM/ODM in the LED Lighting Fixtures sector.Led all Sales, Marketing and Product Development efforts to penetrate and capture sales at retail accounts in DIY, Mass, Club and Wholesale, inclusive of managing external sales rep groups.
  • Strateegus
    Ceo At Strateegus
    Strateegus Jan 2015 - Sep 2018
    "Design to Retail Shelf"​ consulting group.Responsible for the creation of sales and new product strategies aimed at getting customers into Mass Retail, DIY, and dot.com channels. Led on the integration of Branding, Marketing, Product Design & Development, Innovation & Ideation, Packaging & Merchandising, Sourcing. Focused on Bath, Consumer, Fitness, Hardware/Tools, Medical, DIY, Sporting Goods, and Toy categories for products sold at mass Retail, Grocery, DIY and Online channels.
  • Maximum Resources, Inc.
    Vp, Sales & Marketing, Product Development, Sourcing
    Maximum Resources, Inc. Oct 2010 - Jan 2015
    Atlanta, Ga, Us
    $100 Million B2B Manufacturers Rep Sales firm selling to Mass Retail, DIY, Grocery, Club and Online.Created Sales & Marketing strategies for customers resulting in $30 Million Sales in 4.5 years. Part of executive team that grew annual sales from $30M to $100M in <5 years. Presented to Buyers, DMM's, others at Product Line Reviews at WalMart, Lowe’s, Grainger, Frontgate, Hammacher. Directed and managed Innovation, Product Development, Merchandising, and Sourcing (China). Created and managed Ideation Sessions leading to 16+ products developed and sold at retail. Experienced with appliances, consumer, luxury home, electrical, furniture, grilling & accessories. Customers supported included Char-Griller, Frontgate, Liberty Garden, Lavor USA, MyOfficeTable.
  • Toto Usa
    Director Of Marketing & Branding, Americas
    Toto Usa 2008 - 2010
    Led all Mar-Com and Branding efforts for the Americas by creating messaging and tools utilized to help 3,500 retailers sell products to consumers. Led all Merchandising efforts (displays; signage; catalogs; brochures) for retail sites. Managed all Trade Show efforts, including design, sourcing, deployment at 6 annual shows. Used ethnographic research to help define new product development aimed at US consumers. Member of Executive Team focused on managing short and long term goals of company.
  • The Home Depot
    Snr Manager, Innovation & Design-Merchandising & Global Sourcing
    The Home Depot 2006 - 2008
    Atlanta, Georgia, Us
    $139 Billion DIY Retailer.Helped establish in-house Innovation & Design group to support 32 private label brands. Oversaw 2 designers (US), and dotted-line to staff of 10 in Sourcing & QC (China). Managed a design/innovation, sourcing and sample budget of ~$7 Million. Supported Buyers in Bath & Plumbing, Hardware, Power Tools, Electrical, Furniture, Lawn & Garden. Traveled extensively to China interacting and managing 50+ factories for above categories. Led design/development and launches of products with sales of $50 Million + in total.
  • Herbst Lazar Bell, Inc. (Hlb)
    General Manager, South East Us And Latin America
    Herbst Lazar Bell, Inc. (Hlb) 2000 - 2005
    Product Development Consulting Group.Established and opened new regional branch for HLB from ground up and grew business and client base from $200K to roughly $3 Million by YR 3. Hired and oversaw staff of twelve (YR3) which included sales, design, engineering, clerical. Customers engaged and managed: Motorola, Applica, Tupperware, Sunbeam, Coca-Cola Lat-Am, SC Johnson Lat-Am, Koblenz and others.
  • Art Institute Of Ft. Lauderdale
    Director, Industrial Design Dept.
    Art Institute Of Ft. Lauderdale 1995 - 1999
  • Catalyst Strategic Design
    Co Founder
    Catalyst Strategic Design Jan 1989 - Jan 1995
    Product Development Firm.Co-founded company as a sales, product, packaging and development firm and led on and supported product presentations to buyers at mass retail, sporting goods and DIY channels. Customers engaged and managed included Asics, Nike, Mattel, Warner Bros., and many others.
  • Industrial Designers Society Of America (Idsa)
    Chair - Florida Chapter
    Industrial Designers Society Of America (Idsa) 1990 - 1994
    Herndon, Virginia, Us

G. Martinez Education Details

  • Artcenter College Of Design
    Artcenter College Of Design
    Industrial And Product Design
  • University Of Phoenix
    University Of Phoenix
    Master Of Business Administration (Mba)

Frequently Asked Questions about G. Martinez

What company does G. Martinez work for?

G. Martinez works for Equity Sales & Marketing

What is G. Martinez's role at the current company?

G. Martinez's current role is Dynamic professional with 30+ years experience in Product Development, Innovation, Global Sourcing & Retail Strategies focused on the creation of new products & brands and selling those into Retail, e-com and Wholesale..

What schools did G. Martinez attend?

G. Martinez attended Artcenter College Of Design, University Of Phoenix.

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