An accomplished Business Development Professional, experience over 13 years in Sales / Marketing & (FMCG / FMCD / Telecom ) has resulted in a robust general management competence. Throughout my professional career, I have demonstrated continuous success in managing all phases of sales development. I have proved myself as an excellent team leader & an asset for the organizations I have worked with. I have been delivering excellent results in the areas of driving new business, establishing strategic partnerships, penetrating new geographical locations & expanding existing ones for a wide range of products for consistent growth. An end to end exposure to traditional trade channels, through handling them in operational roles and rounding the same through strategic perspectives in a corporate role has helped build an in-depth knowledge of running a profitable business.With my multitude of competencies and cross functional work experience, I am confident to carry forward any company’s vision & objectives with sufficient base by using my analytical, networking and managerial skills. My key strengths are adopted from solid business strategies of 3 different segment companies like PHILIPS INDIA LIMITED 1 year (FMCD), HUL 3 YEARS PEPSICO 6 years (FMCG), TVS 1 years (Telecom) Specialties: Sales and Distribution, Channel Management, Brand Building & Marketing, Brand Positioning, Analytical, Forecasting, Team management.
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Regional HeadBenowChennai, Tn, In -
Senior ManagerOne97 Communications Limited Sep 2023 - PresentChennai, Tamil Nadu, India -
Area Sales ManagerAditya Birla Fashion And Retail Ltd. Jul 2022 - Sep 2023Chennai, Tamil Nadu, IndiaResponsible for entire Tamilnadu General Trade Business....Working as Area Sales Manager - Heading Entire Tamil Nadu Van Heusen Innerwear Business. Heading17 Direct reporting team members with include 1 Assistant Manager, 3 Area Sales Executives, 13 Sales Executives. And Indirect reporting team members 66 SOs/DSOs/Promoters.Responsible for value Business Primary, Secondary, and Inventory, Forecasting, Budget Management Visual Merchandising & SIS, Brand Visibility, Market Share, Top store management, New Product Penetration, People Productivity, Innovation Development. Handing Avg Business of 28mn.Key Responsibilities and Achievements: Ensuring my team delivered 100% Daily/Weekly/Monthly Primary and Sec Sales TargetRegular follow ups and meetings with in direct report team members and tracking the businessChannel Partners collaboration and engagement Launching Top store programEnsuring 100% utilization of Promos and Schemes given by the company Delivered financial year 2022 strong double-digit growth 44% Primary 26% SecondaryCreated 2.65 cr ever Highest Value base created for Tamilnadu Through the Channel and distribution expansion added 236 new outlets in 3 monthDelivered financial year 2022 Customer billing growth 36%175 FSU Placed within one month across Chennai Market16 Style addition within 3 months I am the India No.1 ASM in the current Financial Year 2023 Q1Consistently delivered 100% the Annual Budget targets in Last 3 MonthsReceived Special Awards, SALES EFFICIANCY AWARDS INCLUDES ABG VALUE AS COMITTEMENT AND SEAMLESNESS AWARDS FROM THE CEO Mr.Punet Malik and National Sales Director -
Area Sales ManagerPhilips Jun 2021 - Jul 2022Coimbatore, Tamil Nadu, IndiaWorking as Area Sales Manager - Heading Traditional Trade Sales & Marketing activities for Tamil Nadu ROTN Business (Except Chennai).Handling and Working with a team of TSM/TL/DSO/ISP/MerchandisersResponsible for value Business /Responsible for Primary / Secondary/ Responsible for Sell In & Sell OutHandling PHI New Business Portfolio of M&CC. Handing Avg Business size of 12mn.Key Responsibilities: Planning And implementing brand inputs to maximize sales across categories Effectuating various new product launches Promotional Activities and customer engagement activities Developed channel partners to ensure adequate market reach, speedy settlement of claims and achieve healthy ROI Asset Management /Monthly Stock requirement /forecast/Allocation/Planning Ensure and achieving/exceeding the Annual Operating plan (OP) value target Build relationship with the Distributors to develop business at regional level Responsible for In-store execution & stock availability and visual merchandising Managing and Working with a team of 21 members & 11 Channel Partners Adding 150 New outlets in 2 months with 25 Lakhs of business value2 Managing Chain Account like Darling World/ Sathya Store/ Bharath Electronics/ Chennai Mobilethrough Direct and Distribution model Managing Regional Chains Account like Saravana / Pothys /Chennai silks/Chennai Mobilethrough Distribution Model Fundamental correction (Back to Basics) made successfully with NO loss of business Team of Tamilnadu Received BEST BRANCH Award in SOUTH REGION 2021 -
Senior Territory Sales ExecutiveUnilever May 2018 - Jun 2021IndiaHandling Chennai Metro Nutrition Businesses with 3 GT Distributor in Across Areas I Working as Senior Territory Sales Executive I Driving Secondary I Ensure Daily Route Operation I NPI Launch I Coach the DSR Team I Market Execution I Coverage Expansion. Key Achievements in GSK & Hindustan Unilever Limited: Handling highest turnover distributor in Chennai Metro Trade Area Handling 30 Cr Annual turnover distributor covering 2364 outlets which includes GMGR Chemist Self Service and wholesale channels with the help of 13 Field force team members The Year of 2020 out of 12 months Consistently Achieved the target more than 100% Appointed New Distributor starting 35 lakhs turnover, expansion of coverage 9 months Bring back 60 lakhs turnover distributor Nutrition business growth 2019 and 2020 ended at double digit growth 12% Year of 2021 Q1 ended at 108% Achievement and Growth over last year 11% Sensodyne Paste Volume Contest -Trophy won in 2019 Iodex & ENO Volume Driven for the Team - Achieved in 2018 Sensodyne Brush Volume Achieved – Highest Ever Volume in 2019 Boost Dhoni Meet and Great Contest Achieved in 2020 Project – Vistaar successful & Geo Tagged and covered 760 outlets within two months. -
Customer ExecutivePepsico Aug 2013 - May 2018Chennai, Tamil Nadu, IndiaHandling Chennai Metro Beverage Businesses in Across Chennai Areas Working as Customer Executive (CE) /Sales Trainee I Urban Hub & Spokes I General Trade I Whole sale Channel I SDP (Scale Distributors Partners) -Drive Secondary /Ensure Route Operation / Handling distributors SDP / PSR Team Handling / Coach the DSR/PSR Team / Market Execution / Distribution Expansion. Key Achievements in PepsiCo India Pvt Ltd: 1 of My Direct reports (RSP & PSR 3 people) got promoted as a Sales Trainee. Consistently Achieved AOP at 139% and grew at double digits in Beverages Change the Game Award Received for best CE consistently 4 years. Tamil Nadu Best Market Execution CE Award Received 2016 Change the Game Award for best CE on showcase of South Chennai hi profile CEO Indira K Nooyi visit Best performer Award on Brilliant Basics for TNK unit for June, July and August 2016. Bring the Bev business 9cr to 15cr per Year Rationalized Discounts to Control Trade Spends Aggressively handled Crisis Management of Jallikattu and Traders Association Ban in Tamilnadu Launched Value Added Diary Quaker Oats plus milk in 300 outlets in North Chennai within 5 days. Handling a big DSR/PSR team in Chennai I am handling 23 DSR/PSR’s -
Sales TraineePepsico Mar 2013 - Jul 2013Chennai, Tamil Nadu, IndiaHandled Urban HUB and Spokes West Chennai Metro -
Management Information System CoordinatorPepsico May 2012 - Mar 2013Chennai, Tamil Nadu, IndiaWorking as a MIS coordinator (Supporting Sales Functional Role)Key Responsibilities Pepsico: Take care of North Tamilnadu Rural & Urban Spoke Billing RSP & ISP work with follow up, GTM Data report Maintaining Unit level OR presentation, Sales Samna KPI follow up New Spoke Appointment follows up. Received best sales supporting AWARD 2012. -
Management Information System CoordinatorTvs Interconnect Systems Limited Jun 2011 - Apr 2012Chennai, Tamil Nadu, IndiaWorking as a MIS coordinator (Supporting Functional Role)Key Responsibilities: Monitoring Tamil Nadu 63 employees daily activities Prepare Daily & weekly and Monthly Report MIS data maintaining Timely submitted PPT Presentation to Clint meeting Plan for Weekly monthly review Salary & claims issues Clearance Purchase order giving to the customer Prepare invoice to Monthly Billing Asset responsibility and HR data maintaining Consolidate monthly report presentation I have Co-ordinate 9 District/circles in Tamilnadu.
G Murugan Education Details
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Sales, Distribution, And Marketing Operations, General -
Marketing/Marketing Management, General -
Business Administration And Management, General
Frequently Asked Questions about G Murugan
What company does G Murugan work for?
G Murugan works for Benow
What is G Murugan's role at the current company?
G Murugan's current role is Regional Head.
What schools did G Murugan attend?
G Murugan attended University Of Madras, Icfai University, Periyar University.
Who are G Murugan's colleagues?
G Murugan's colleagues are Aabid Aabid, Shobhit Sopan Chavvan, Harish Kumar Y, Sandip Jadhav, Santosh Kumar, Shirshendu Kalyan Pathy, Vijay Satwani.
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