G Murugan

G Murugan Email and Phone Number

Regional Head @ Benow
Chennai, TN, IN
G Murugan's Location
Chennai, Tamil Nadu, India, India
About G Murugan

An accomplished Business Development Professional, experience over 13 years in Sales / Marketing & (FMCG / FMCD / Telecom ) has resulted in a robust general management competence. Throughout my professional career, I have demonstrated continuous success in managing all phases of sales development. I have proved myself as an excellent team leader & an asset for the organizations I have worked with. I have been delivering excellent results in the areas of driving new business, establishing strategic partnerships, penetrating new geographical locations & expanding existing ones for a wide range of products for consistent growth. An end to end exposure to traditional trade channels, through handling them in operational roles and rounding the same through strategic perspectives in a corporate role has helped build an in-depth knowledge of running a profitable business.With my multitude of competencies and cross functional work experience, I am confident to carry forward any company’s vision & objectives with sufficient base by using my analytical, networking and managerial skills. My key strengths are adopted from solid business strategies of 3 different segment companies like PHILIPS INDIA LIMITED 1 year (FMCD), HUL 3 YEARS PEPSICO 6 years (FMCG), TVS 1 years (Telecom) Specialties: Sales and Distribution, Channel Management, Brand Building & Marketing, Brand Positioning, Analytical, Forecasting, Team management.

G Murugan's Current Company Details
Benow

Benow

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Regional Head
Chennai, TN, IN
Website:
benow.in
Employees:
155
G Murugan Work Experience Details
  • Benow
    Regional Head
    Benow
    Chennai, Tn, In
  • One97 Communications Limited
    Senior Manager
    One97 Communications Limited Sep 2023 - Present
    Chennai, Tamil Nadu, India
  • Aditya Birla Fashion And Retail Ltd.
    Area Sales Manager
    Aditya Birla Fashion And Retail Ltd. Jul 2022 - Sep 2023
    Chennai, Tamil Nadu, India
    Responsible for entire Tamilnadu General Trade Business....Working as Area Sales Manager - Heading Entire Tamil Nadu Van Heusen Innerwear Business. Heading17 Direct reporting team members with include 1 Assistant Manager, 3 Area Sales Executives, 13 Sales Executives. And Indirect reporting team members 66 SOs/DSOs/Promoters.Responsible for value Business Primary, Secondary, and Inventory, Forecasting, Budget Management Visual Merchandising & SIS, Brand Visibility, Market Share, Top store management, New Product Penetration, People Productivity, Innovation Development. Handing Avg Business of 28mn.Key Responsibilities and Achievements: Ensuring my team delivered 100% Daily/Weekly/Monthly Primary and Sec Sales TargetRegular follow ups and meetings with in direct report team members and tracking the businessChannel Partners collaboration and engagement Launching Top store programEnsuring 100% utilization of Promos and Schemes given by the company Delivered financial year 2022 strong double-digit growth 44% Primary 26% SecondaryCreated 2.65 cr ever Highest Value base created for Tamilnadu Through the Channel and distribution expansion added 236 new outlets in 3 monthDelivered financial year 2022 Customer billing growth 36%175 FSU Placed within one month across Chennai Market16 Style addition within 3 months I am the India No.1 ASM in the current Financial Year 2023 Q1Consistently delivered 100% the Annual Budget targets in Last 3 MonthsReceived Special Awards, SALES EFFICIANCY AWARDS INCLUDES ABG VALUE AS COMITTEMENT AND SEAMLESNESS AWARDS FROM THE CEO Mr.Punet Malik and National Sales Director
  • Philips
    Area Sales Manager
    Philips Jun 2021 - Jul 2022
    Coimbatore, Tamil Nadu, India
    Working as Area Sales Manager - Heading Traditional Trade Sales & Marketing activities for Tamil Nadu ROTN Business (Except Chennai).Handling and Working with a team of TSM/TL/DSO/ISP/MerchandisersResponsible for value Business /Responsible for Primary / Secondary/ Responsible for Sell In & Sell OutHandling PHI New Business Portfolio of M&CC. Handing Avg Business size of 12mn.Key Responsibilities: Planning And implementing brand inputs to maximize sales across categories  Effectuating various new product launches Promotional Activities and customer engagement activities Developed channel partners to ensure adequate market reach, speedy settlement of claims and achieve healthy ROI Asset Management /Monthly Stock requirement /forecast/Allocation/Planning  Ensure and achieving/exceeding the Annual Operating plan (OP) value target  Build relationship with the Distributors to develop business at regional level Responsible for In-store execution & stock availability and visual merchandising Managing and Working with a team of 21 members & 11 Channel Partners  Adding 150 New outlets in 2 months with 25 Lakhs of business value2 Managing Chain Account like Darling World/ Sathya Store/ Bharath Electronics/ Chennai Mobilethrough Direct and Distribution model Managing Regional Chains Account like Saravana / Pothys /Chennai silks/Chennai Mobilethrough Distribution Model Fundamental correction (Back to Basics) made successfully with NO loss of business  Team of Tamilnadu Received BEST BRANCH Award in SOUTH REGION 2021
  • Unilever
    Senior Territory Sales Executive
    Unilever May 2018 - Jun 2021
    India
    Handling Chennai Metro Nutrition Businesses with 3 GT Distributor in Across Areas I Working as Senior Territory Sales Executive I Driving Secondary I Ensure Daily Route Operation I NPI Launch I Coach the DSR Team I Market Execution I Coverage Expansion. Key Achievements in GSK & Hindustan Unilever Limited: Handling highest turnover distributor in Chennai Metro Trade Area  Handling 30 Cr Annual turnover distributor covering 2364 outlets which includes GMGR Chemist Self Service and wholesale channels with the help of 13 Field force team members The Year of 2020 out of 12 months Consistently Achieved the target more than 100% Appointed New Distributor starting 35 lakhs turnover, expansion of coverage 9 months Bring back 60 lakhs turnover distributor Nutrition business growth 2019 and 2020 ended at double digit growth 12% Year of 2021 Q1 ended at 108% Achievement and Growth over last year 11% Sensodyne Paste Volume Contest -Trophy won in 2019 Iodex & ENO Volume Driven for the Team - Achieved in 2018 Sensodyne Brush Volume Achieved – Highest Ever Volume in 2019 Boost Dhoni Meet and Great Contest Achieved in 2020 Project – Vistaar successful & Geo Tagged and covered 760 outlets within two months.
  • Pepsico
    Customer Executive
    Pepsico Aug 2013 - May 2018
    Chennai, Tamil Nadu, India
    Handling Chennai Metro Beverage Businesses in Across Chennai Areas Working as Customer Executive (CE) /Sales Trainee I Urban Hub & Spokes I General Trade I Whole sale Channel I SDP (Scale Distributors Partners) -Drive Secondary /Ensure Route Operation / Handling distributors SDP / PSR Team Handling / Coach the DSR/PSR Team / Market Execution / Distribution Expansion. Key Achievements in PepsiCo India Pvt Ltd: 1 of My Direct reports (RSP & PSR 3 people) got promoted as a Sales Trainee. Consistently Achieved AOP at 139% and grew at double digits in Beverages Change the Game Award Received for best CE consistently 4 years. Tamil Nadu Best Market Execution CE Award Received 2016 Change the Game Award for best CE on showcase of South Chennai hi profile CEO Indira K Nooyi visit Best performer Award on Brilliant Basics for TNK unit for June, July and August 2016. Bring the Bev business 9cr to 15cr per Year Rationalized Discounts to Control Trade Spends Aggressively handled Crisis Management of Jallikattu and Traders Association Ban in Tamilnadu Launched Value Added Diary Quaker Oats plus milk in 300 outlets in North Chennai within 5 days. Handling a big DSR/PSR team in Chennai I am handling 23 DSR/PSR’s
  • Pepsico
    Sales Trainee
    Pepsico Mar 2013 - Jul 2013
    Chennai, Tamil Nadu, India
    Handled Urban HUB and Spokes West Chennai Metro
  • Pepsico
    Management Information System Coordinator
    Pepsico May 2012 - Mar 2013
    Chennai, Tamil Nadu, India
    Working as a MIS coordinator (Supporting Sales Functional Role)Key Responsibilities Pepsico: Take care of North Tamilnadu Rural & Urban Spoke Billing  RSP & ISP work with follow up, GTM Data report Maintaining Unit level OR presentation, Sales Samna KPI follow up New Spoke Appointment follows up. Received best sales supporting AWARD 2012.
  • Tvs Interconnect Systems Limited
    Management Information System Coordinator
    Tvs Interconnect Systems Limited Jun 2011 - Apr 2012
    Chennai, Tamil Nadu, India
    Working as a MIS coordinator (Supporting Functional Role)Key Responsibilities: Monitoring Tamil Nadu 63 employees daily activities Prepare Daily & weekly and Monthly Report MIS data maintaining Timely submitted PPT Presentation to Clint meeting Plan for Weekly monthly review Salary & claims issues Clearance Purchase order giving to the customer Prepare invoice to Monthly Billing Asset responsibility and HR data maintaining Consolidate monthly report presentation I have Co-ordinate 9 District/circles in Tamilnadu.

G Murugan Education Details

Frequently Asked Questions about G Murugan

What company does G Murugan work for?

G Murugan works for Benow

What is G Murugan's role at the current company?

G Murugan's current role is Regional Head.

What schools did G Murugan attend?

G Murugan attended University Of Madras, Icfai University, Periyar University.

Who are G Murugan's colleagues?

G Murugan's colleagues are Aabid Aabid, Shobhit Sopan Chavvan, Harish Kumar Y, Sandip Jadhav, Santosh Kumar, Shirshendu Kalyan Pathy, Vijay Satwani.

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