Matt Groves's Location
London, England, United Kingdom, United Kingdom
Matt Groves's Contact Details
Matt Groves work email
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Matt Groves phone numbers
About Matt Groves
I lead people and transform businesses to operate more effectively in a digital economy by fostering innovation, creativity, and best practice in a multi-channel, connected world. I bridge the gap between design, advertising, PR, and technology, drawing on my unique experience to help deliver revenue and growth.I've spent the last ten years managing strategy, design, and engineering companies that create digital products and platforms, helping businesses understand how AI and automation can transform the way they operate and communicate with customers, staff, and suppliers.For the last four years I have been Chief Product Officer at UK SaaS startup software company Meet Genie, working on AI resource matching products to help large organisations improve their operations.Previously, I held executive board-level leadership roles in the UK and US advertising industry, including Saatchi & Saatchi, Goodby Silverstein & Partners, Mother, and McCann-Erickson. I was also a partner at production company unit9 and ran my own digital shop, 64k, for six years.I have a successful track record in business transformation through M&A, partnerships, and organic growth. I led the acquisition and integration of top 5 UK digital shop Outside Line into advertising giant Saatchi & Saatchi, resulting in double-digit growth and setting the M&A gold standard for Publicis Group.I was one of the first industry professionals to be awarded a Diploma in Digital Marketing at the Institute of Direct Marketing (IDM) in 2005 and attended the first-ever Hyper Island senior leadership master class in New York in 2009.I've been a member of Innovation Social, Google's UK Creative Council, and a mentor at The Friday Club. I have judged D&AD, Lovie’s, Campaign Big, and BIMA's. I've commented on the industry, appearing on CNBC, Creativity, and being chosen as Tomorrow’s Talent in Campaign magazine’s Future A-List.Some call me Winston Wolfe!I live in East London with my wife, son, and our rescue cats Ginger Man, Southpaw, and Mickey.
Matt Groves's Current Company Details
Matt Groves Work Experience Details
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FounderIntelligent DigitalLondon, Gb
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Chief Product OfficerGenie Jan 2021 - PresentLondon, London, GbI am Chief Product Officer at UK SaaS startup software company Meet Genie, working on AI resource skills matching products to help organisations improve their operations, increase margins and generate business data intelligence.Whodo I put on my project?Whodo answers this problem and more. Designed for businesses with a networked workforce, our technology solves this perennial problem in seconds. It helps resource managers, project managers, consultants, producers, and account managers focus on delivering projects and tasks instead of spending days looking for the right resource. This improves employee utilisation, productivity, and helps lower costs and grow margins.Curate my candidates.Curate is software specifically designed for recruitment businesses looking to modernise their traditional human-based operating model with assisted automation technology and AI. This fundamentally transforms the speed and quality of candidates presented to clients, reduces expensive manual and administrative costs, and frees up recruitment consultants to focus on delivering client growth and servicing.My Role as CPOMy job is dynamic and multifaceted, requiring a blend of strategic vision, leadership, and practical execution skills to drive the success of Genie products. This includes:- Product Strategy and Vision- Leadership and Management- Market and Customer Insights- Product Development- Financial Management- Stakeholder Communication- Performance Metrics and Analysis- Innovation and Improvement- Compliance and Risk Management- Cross-functional Collaboration -
FounderIntelligent Digital Aug 2016 - PresentLondon, GbAdvising and Consulting on;Automated Retail E-commerceCreative & PR Agency OperationsAutomation, ML, Chat and Voice products and servicesM&A and Due Diligence focused on Marcomms and TechnologyNon-Exec, Mentoring & Advice
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MemberInnovation Social Mar 2012 - PresentLondon, Gb -
MentorThe Friday Club London Jul 2012 - Present -
FounderPenandink.Io Oct 2020 - Dec 2023Bring balance to your digital life. Reconnect with Beautiful Pens, Inks, Pencils, Notebooks and Writing Supplies from http://PenandInk.io -
AdvisorSixley | The Talent Recommendations Platform Oct 2019 - Jan 2021London, England, Gb -
Special Projects Executive LeadGallagher Jan 2020 - Nov 2020Rolling Meadows, Il, UsPart of the executive leadership team, working directly into the CEO at Gallagher Employee Benefits(GBS). Focusing as joint M&A project lead, digital products strategy & developed 2021 Linkedin marketing & sales plan. -
Managing Partner, ProductionKarmarama Oct 2019 - Feb 2020Following the acquisition by Accenture Interactive, Karmarama asked me to come in and look at and improve their production set up, operations and agency workflow.Working alongside the COO, CCO and CEO, I developed a new production strategy called Karmarama Studios. Incorporating all the internal/external agency production verticals into one unified proposition. Kream, Karmaramas internal TV production company needed a new direction. I developed and managed a plan to evolve it into a content shop creating TV, Film and Social Content. Coaching management and staff, new biz strategy, search and selection of new hires, including new leadership.Bringing production heads together, connecting with Account Management through weekly meetings and overseeing producer and project management operations. And Identified the need for and reviewing options for a DAM.I also developed a business strategy and proposition for a new brand design vertical. Creating brand systems for new technology brands and startups. Including Coutts, Confused and NatWest
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Managing DirectorUs Ai Ltd Sep 2017 - Oct 2019We help people find answers.At the heart of every organisation are people. We help organisations get ready for Ai, by training those people, planning with those people and creating people focused products using our bespoke research & analysis approach.We use forward-thinking people to use Ai in ways that have never been tried before, to solve problems that really need solving...…and hopefully make a bit of difference along the way, because we also believe in creating social impact. Measurable, immediate, tangible impact.As part of our mental health support strategy, we're starting to open up the SU product for members of the public, mental health organisations and policymakers to communicate, learn from and help train. Get in touch to find out more.
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AdvisorThis Place 2014 - Apr 2018London, GbThis Place is a digital design studio that improves clients profitability by creating smarter apps and online services. Working with global brands and startups to prototype, design and build innovative cross platform digital products. -
DirectorThis Place Sep 2016 - Aug 2017London, GbAs a Director of This Place I helped Fortune 500 brands design products and services for the digital economy.Our focus is to generate strong, long-term partnerships with businesses who transact online. With a shared goal to move the dial upwards on revenue and profits by designing 5-star rated customer experiences.We are a digital product studio with very strong strategic and front end development arms. We have studios in London, Seattle and Tokyo. Allowing us to operate a "follow the sun" strategy, in effect working twice as fast if required.Our clients include T-Mobile (US), Ahold-Delhaize (UK), Infoteria (JPN) and Woolworths (Aus). We also offer a unique, fully managed studio partnership called co-locate + co-create, embedding the digital product studio directly higher upstream into our clients' businesses. https://thisplace.com/services/managed-studio/What our clients say about working with us."In creating a digital product studio together, This Place has helped T-Mobile become vastly more effective in producing customer-facing digital experiences" Nick Drake, SVP Digital T-Mobile"This Place has been instrumental in helping us deliver a global e-commerce platform. Their innovation-led approach has transformed the way we build digital products." Marcus Spurrell, SVP Digital Ahold Delhaize
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Managing DirectorEdelman May 2015 - Aug 2016New York, Ny, UsLeading digital at Edelman I set out the vision, positioning and role of Integration within the legacy digital practice and the wider agency.Fundamentally setting a clear business strategy that built upon and combined the Social & PR skill set. Pushing the agency higher upstream to challenge creative & advertising agencies in the emerging "Earned" content marketing space:This led to organising a new structure within the digital practice combined with a drive towards integrating PR & Social/Digital teams around clients across practices. Effectively moving digital from a vertical practice to a horizontal across and within all the practices.Also developed new horizontal cross practice departments including Account Management, Digital Design, Production, Social Strategy, Paid, Influencer and Creative.Switched out a third of staff and made new specialist key hires from across digital, social & content and advertising agencies.Reduced freelance costs by 500% and improved profitability to double digits.Client work output increased dramatically including YT Influencer content, films and social amplification for UL Tresemme, Paypal, Bose, Coinstar, Xbox, Diageo, Knorr, Jannsen, Teva and others.We even filmed the first ever Influencer unboxing of a laptop in Space :) -
CooMother Jan 2014 - Mar 2015London, England, GbMother London's first Operations Director.Working at exec board level I focused on improving our holy trinity: creativity, fun and making a living.I oversaw integrated production, content and design whilst fostering innovation, creativity and best practice to improve our integrated output in a multi channel, connected world.Leading, restructuring and joining up the production, design and making sides of the business creating a more organised, motivated team whilst delivering half a million in savings. Set up and led Mother's social offering resulting in new revenue, talent & skill sets proliferating throughout the agency.Delivered integrated and digitally diverse campaigns for Stella Artois, IKEA, Chipotle and Fox's.Also worked on commercial opportunities through M&A and organic growth as well as looking after our external interests and partnerships including tech start ups, supporting MiniBar, Hackney House and both Hackney UTC & Hackney Community College. -
Director Of IntegrationSaatchi & Saatchi Jan 2012 - Dec 2013London, Greater London, GbPart of London's Executive Management, M&A and Global Transformation Boards overseeing the role of advertising in a connected world at Saatchi & Saatchi.Striving to close the digital gap within the agency and network, helping to identify and integrate areas of insight, creativity and best practice improving integrated output. Led the search, selection, acquisition and integration of Outside Line a top 5 digital & social business into Saatchi & Saatchi which has transformed and modernised the agency. Resulting in 50% turnover and high margins year on year and has been held up as a digital M&A gold standard for Saatchi’s & Publicis group moving forward.Delivered award-winning, integrated campaigns for Mattessons Fridge Raiders, The Migraine Trust, Toyota, Visa, Walls, T-Mobile, Asda and Guinness -
Director Of IntegrationFallon Aug 2010 - Nov 2012Minneapolis, Mn, Us -
Director Of Digital DevelopmentGoodby, Silverstein & Partners Jan 2009 - Aug 2010San Francisco, California, UsGoodby, Silverstein & Partners in San Francisco, widely recognised as one of the leading and most award-winning integrated advertising agency in the world.As Director of Digital Development, I was instrumental in driving the digital direction within the agency helping to identify and implement areas of growth and best practice adding further to the agencies award-winning digital campaigns.I contributed to many successful new business pitches and was instrumental in winning and after leading Dickies, the apparel brand; which in a first for the agency, culminated in a new agency business model for their e-commerce business Dickies.com, a joint venture based on performance metrics and revenue share.I also worked on Comcast, Got Milk, POP Secrets, Doritos, Adobe, Kayak and Sprint + others. -
Partner, Creative Services DirectorUnit9 Jan 2007 - Jan 2009London, England, GbMatt joined unit9 as a Partner in 2007.As well as managing producers, new business and the overall direction of unit9, Matt spent a lot of time developing strong relationships with senior digital figures and creative’s at many ATL and digital ad agencies in the UK, US and Europe. With Ogilvy, Goodby, Silverstein & Partners, Tribal DDB, Saatchi & Saatchi, BBDO to name but a few.Matt was instrumental in moving the business forward, turnover almost doubled since his arrival and as a former digital ad agency head who pioneered the outsourced model at McCann Erickson, helped transformed the digital production landscape, turning unit9 into a fully Interactive Director (ID) and Producer representative model.Declared one of UK Campaign Magazine’s “Online’s Finest”, and in US Creativity’ Magazines, best Top 10 interactive production companies unit9’s work is consistently recognised in awards for creativity and effectiveness. Having won no less than 30 awards since Matt joined the company. -
Head Of DigitalExposure 2006 - 2007London, England, Gb -
Head Of DigitalMccann Erickson 2002 - 2006New York, Ny, UsSince its creation in 2002, McCann digital, founded by Matt, has grown into a dynamic division of McCann-Erickson offering valuable experience to international clients, of managing a brand’s online strategy centrally, from within the main agency. McCann digital is an internal division of McCann Erickson specialising in the planning, creative and management of digital campaigns and ongoing development of associated e-marketing strategies. McCann digital was created by the integration of the management team from an independent web agency called 64K (set up by Matt in 1996) which specialized in developing online solutions for FMCG brands. 64K prior to its integration into McCann had a 5-year relation with McCann Erickson.Delivering award-winning work for American Airlines, Tourism Ireland, Mastercard, Visit Morocco, Yoplait (Frubes) and Nestle´(Nescafe´). -
Executive Board MemberBima (British Interactive Media Association) Jan 1998 - 2004London, GbExecutive Board Member. Chair of Judges and Judge over 6 years. -
Founder, Ceo64K 1996 - 200264k was founded at the beginning of 1996. At that time, CD-Rom was the predominant multimedia delivery system. Traditional advertising and design agencies didn’t take the Internet seriously. But Matt saw the potential of the Internet and the impact it would soon have on everyday life. The need was there for an agency that could help companies position their business and build their brands on-line.Within a year 64k’s business philosophy, of specialising only in Internet solutions, attracted a number of blue-chip clients, including Arthur Andersen, Bloomberg, Bath Rugby and Chartered Trust. By focusing on this philosophy, 64k grew rapidly into one of the most respected agencies in the UK. By the end of 2001 creating award-winning campaigns for Cadbury Schweppes, Coca-Cola, Bayer, Deutsche Bank, Nestlé and Yoplait.
Matt Groves Skills
Integrated Marketing
Digital Strategy
Creative Direction
Advertising
Digital Marketing
Creative Strategy
Interactive Advertising
Digital Media
Online Advertising
User Experience
Social Media Marketing
Content Strategy
Interactive Marketing
Brand Architecture
Email Marketing
Interaction Design
Social Media
Web Analytics
Seo
Information Architecture
Search Engine Optimization
Art Direction
Emerging Technologies
Digital Production
Trombone
Matt Groves Education Details
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The Institute Of Direct And Digital MarketingDiploma In Digital Marketing (Dip Digm) -
Hyper IslandSenior Leadership Master Class (One Club Nyc)
Frequently Asked Questions about Matt Groves
What company does Matt Groves work for?
Matt Groves works for Intelligent Digital
What is Matt Groves's role at the current company?
Matt Groves's current role is Founder.
What is Matt Groves's email address?
Matt Groves's email address is ma****@****n.co.uk
What is Matt Groves's direct phone number?
Matt Groves's direct phone number is +4479736*****
What schools did Matt Groves attend?
Matt Groves attended The Institute Of Direct And Digital Marketing, Hyper Island.
What skills is Matt Groves known for?
Matt Groves has skills like Integrated Marketing, Digital Strategy, Creative Direction, Advertising, Digital Marketing, Creative Strategy, Interactive Advertising, Digital Media, Online Advertising, User Experience, Social Media Marketing, Content Strategy.
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