- Development of the CRO (conversion rate optimization) strategy and its implementation and operation in the digital products of Catalyx's customers.

- Development of the CRO (conversion rate optimization) strategy and its implementation and operation in the digital products of Juni’s customers, gaining more than 20 customers with solid results (industries: fashion, furniture, gas distribution, pharmaceuticals, banking, among others), with the main achievement being the sale of Juni to Magazine Luiza in 2019.- Conducted, acting as product manager, the launch of two websites (fashion), a digital platform feature (pharmaceutical), planning more than 300 experiments, with more than 140 published and winning experiment rates of 53%.- Management of experience, interface, development, quality and analytics teams, as well as other product managers, totaling around 20 people, in addition to executing the entire HR process, achieving employees’ satisfaction rates, towards the work and the company, at more than 92%.- Leadership of both enterprises operation, achieving the following results: 6.97x investment return for a client in the furniture industry (in 15 months); 4.76x for general fashion (19 months); 4.42x for women's fashion (21 months); 0.67x for underwear (12 months) among others. The annual churn rate of 20% is a highlight.- Active participation in the sales pillar, involving negotiations and maintenance of contracts, being responsible for bringing in more than 20% of Juni's revenue in one of its years of operation.

- Management of the UX, UI, SEO and DEV teams, responsible for optimizing sales on a telecom company's digital channel, achieving a 60% increase in channel sales in 8 months of operation through the creation of more than 10 landing pages focused on lead generation, AB testing strategy, creation of automatic purchase flow, persona development and customer/user segmentation.- Leadership of the listing process of the functionalities for the digital experiences for a corporate benefits service to be designed which, on being launched, leveraged 3 thousand companies and 600 thousand beneficiaries after 4 years of operation.

- Creation of automated reports with the main indicators to generate insights in a digital channel sales optimization project in a telecom company with a 70% reduction in generation time. Other activities involved discussion and creation of KPIs to monitor the channel, support for decision making and ad hoc digital funnel analysis.

- Development of a tool used to estimate inventory in the "Sales & Operational Planning" area, which led to 24 hours of work per month savings for the demand planning team.