Professor in Advertising Strategy, Creative copywriting and Market Research. Top 5 satisfaction year after year.

Empresa enfocada en Marketing Automation, Marketing Digital e Investigación de mercado. En el rol se llegó a dirigir un equipo de hasta 18 personas para desarrollar webs, campañas publicitarias, software, implementación de CRM, investigación de mercado y, por supuesto, estrategias para los clientes. Se trabajó con Imagina inmobiliaria, Casuarinas International College, Nido Casuarinas, Magensa, GfK, BBVA, Team Academy, UNACEM, EPINSA y muchos otros.

Docente en investigación de mercados, con énfasis en investigación digital, enfocado en Investigación para Publicidad y planeamiento estratégico.

Developed the full go2market strategy for digital channelsResearched clients countrywideImplemented Hubspot CRMDeveloped the data structure for CRM MigrationPlanned integrations with key Business Assets

Lead for all analytics solutions in Perú. Sales Effectiveness focus on the measurement, projection and analysis of ROI on specific promotional, trade marketing or media actions.Temporal leader for Consumer Insights, focused on understanding how the consumer relates to different categories, the path to purchase, the values that lead their lives and how that relationship becomes a transaction. This group of solutions combe both, active and passive data gathering and analysis.As Marketing and Communications we promote the GfK Brand using Inbound Marketing integrated with our CRM for Commercial impact. The team also prepares material and content to push forward lead acquisition as we have been doing, very successfully, since 2012. We currently work with Salesforce, Typo3 and Hubspot as the CRM, website and Marketing Automation platforms.

Sales for DMI (Digital Market Intelligence) Self-trained in DMI productsTraining in DMI for the region on Social Media Intelligence (SMI) and SociologClose relationship with Global DMI teamSales reporting for DMIMade on the Global news for key proposals and sales (Automotive Purchase Journey, Automotive SMI, Website evaluation for Banking, SMI for Retail)Digital transformation agentBig Data analysis to develop insights for some of the products (I.E. Social Media Intelligence has databases with over 70k lines to analyze and to provide insight to clients)

Long term action planning to grow awareness (2012 12%, 2016 40%)Started Social Media Channels for GfK Peru in 2013 (now the 1st Country for GfK worldwide, we expanded the community for the Latam Spanish Speaking countries)Analytics for Digital Platforms to adjust the strategy in real timeProposed new initiatives to keep our community growing based on data like new topicsTo develop a strong relationship with clients, and to catch the Digital Wave started becoming a Speaker at congresses and universitiesWriter for Digital transformation/Consumer trends topics on newspapers and magazines (27 publications in newspapers, 21 in Magazines, over 20 digital publications)Close relationship with Marketing Global team – to the point I was invited to manage the Sub-Region by GlobalWeb page management for the regionWebinar organization for the regionMailings with Hubspot for the regionDesign congress materials for the regionConstant participation with global teams to create new materials, respond to trends or to plan actionsModular OneGfK Latam presentation developedInternal trainings for Latam countries Participated of Industry Regional commercial efforts for CC and CE with regional contacts located in Peru. Designed, conceptualized, prepared and presented most CC/CE joint proposals for the tech industry.Worked closely with Industry Leads and Product Leads to develop a comms plan pushing many into participating in webinars and whitepapers.Designed or supervised the design of branded materials for the region.

As Digital Producer was in charge of the commercial efforts. Prepared strategies and developed the business for social media, web platforms, SEO, SEM, e-mailing.Responsible of all strategic work before the deployment of new online campaigns.

Consumed market research to develop useful insights for advertising campaigns. Worked on strategic planning and branding for USIL, Yobel SCM, Spectra, between others.

Creación de conceptos y redacción de afiches publicitarios y documentos para el sector Pyme. Soporte en la traducción.Redactor Creativo de todas las campañas de la corporación. Creación de conceptos, textos y lanzamientos de nuevos productos. Supervisión de piezas publicitarias.

Developed new strategies and implemented them for a new digital advertising effort. Managed Social Media channels and developed content accordingly.